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Audience intelligence - Audiense Solutions Performance measurement and lead generation

Event management

Performance measurement and Lead generation

Promotion through influencers

The organisation behind leading an industry event surrounding climate change identified with audiense a community of top engagers around this topic. The event organisation used previous year’s engaged audience analysis to:

  • Build a segmented lead-gen campaign to potential attendees directly, via targeted advertising and through influencers
  • Find relevant speakers based on audience data
  • Understand overlap between the audiences of different years
  • Identify key trends for future actions by connecting segments to social listening platforms as a consumer panel

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They then delivered surveys to the people sharing the event on social to better prepare for next year. 

After the event they were able to create Twitter tailored audiences and placed advertising with the best-of-the-event content.

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