Persona & personality insights for ultimate personalisation
Shaping messaging...
A British retailer used Audiense to uncover a new market and engage with them. They were able to see everything that custom groups of Twitter users were talking about, uncovering interests of target personas, and gaining actionable insights about key demographics.
The brand was able to:
Analyse thousands of profiles following both them and competitors
Uncover major preferences within their target personas, to help shape messaging
Segmented audience personas using Personality Insights allowing for future targeting based on how they are likely to respond to campaigns.
The brand also identified a new leading competitor and audience who they had not considered in the past.
