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audience intelligence - Provide sponsors with rich audience data

Sponsorships & Partnerships

Provide sponsors with rich audience data

A matter of loyalty

This sports team used Audiense to leverage their community and activate new audiences for their travel sponsor.

This company ran an Intersection report and Audiense insights report on the travel market to understand what % of their own audience was interested in their sponsor or the sponsor’s competitors. By understanding this audience and their market share they were able to create appropriate content to resonate with these people and grow loyalty with their sponsor over their competitors.

The brand was able to:

  • Understand the travel market through audience intelligence
  • Understand what percentage of their own and their players' audience was interested in travel.
  • Influence the content strategy based on their audience shared with the travelled sponsor to grow the loyalty

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By understanding this audience and their market share they were able to create appropriate content to...

... resonate with these people and grow loyalty with their sponsor over their competitors.

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