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Audiense Intelligence - Audiense solutions - Understanding audiences and their market share

Market  & Consumer Research

Quickly research markets/audiences & competitors

Loyalty above all

A company wanted to understand the running market in order to know if they had the biggest market share of runners. 

Using Audiense they were able to:

  • Realise that “@Nikerunning” held the biggest share of their audience
  • Get a deep understanding of the runners following Nike

The brand was able to target micro-influencers of the Nike running community. 

They could then apply tactics in order to persuade them to be loyal to their brand.

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