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Audience intelligence - Audiense Solutions - Recruiting top-notch talent

Recruiting

Recruiting top-notch talent

Advanced audience segmentation strategy

Finding the best talent can sometimes be complicated, especially if what a brand seeks are more specialized profiles that don’t have a role too defined. Audiense tech team was looking for a developer with experience in certain technologies that normally are not described on a LinkedIn profile, or on employment platforms or on Twitter.

  • They started with a couple of organic tweets with a very personal touch, and although there was a lot of interaction with the tweets and applications began to arrive, the quality of those was not as desired.
  • So they decided to run an advertising campaign for a very specific audience, resorting to an advanced audience segmentation strategy, using Audiense.

The audience segmentation strategy was based not on how the target audience describe themselves, but on... 

... who their people to look up to are. The results exceeded all expectations.

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