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Audiense solutions - Twitter community management & analytics: follow and unfollow

Twitter Marketing

Twitter community management & analytics: follow and unfollow

Building communities

The community manager of a brand knew the importance of building a dedicated Twitter community

He knew they need to follow the right people to build effective business relationships with influential and active people in their market sector.

They used Audiense Connect to filter based on different criteria to discover relevant users and also they analysed their main competitors’ community, to also find users that were of interest.

Then followed and unfollowed users in order to engage with an active community and build their follower base.

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