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Audiense solutions - Distribution and engagement of audiences through Twitter chatbots

Twitter Marketing

Distribution and engagement of audiences through Twitter chatbots

Delivering personalised content

Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. Founded in 1976, EL PAÍS is the highest-circulation daily newspaper in Spain. 

They had the challenge of:

  • Building a large segmentable audience
  • Directly delivering personalised content to users.

Audiense Connect enables EL PAÍS to directly send stories to people who select the relevant topics through a Twitter chatbot

Some results achieved: 308,000 interactions from subscribers within 25 days of the experience going live... 

... Organically drove almost 5,000 subscribers in just three weeks, an average of 14,000 actions every day in the first 14 days. 

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