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Audiense solutions - Twitter marketing - Fake accounts detection & action

Twitter Marketing

Fake accounts detection & action

Cleaning up any audience

The Twitter followers of a leading insurance company’s CEO began to grow in a suspicious way.

The new followers were profiles related to politics and fake accounts systematically following the CEO.

Using Audiense, the brand was able to identify the segments with high affinity with politics bot accounts.

The brand was able to clean up the CEO’s audience from the fake profiles.

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