This week in social media, we’ve seen a number of brands launch engaging Twitter campaigns. To list a few, we had Accor Hotels doing an #EmojiSearch to advise participants on their next holiday accommodation, McDonalds advertising their McPick 2 for $2 menu and National Peanut Board launched a new Twitter account! We have some other Twitter Trends to keep you abreast of all the social media action from this week.
Accor Hotels’ #EmojiSearch
Accor Hotels is definitely taking the rise of emojis in their stride. The hospitality brand have launched a Twitter campaign asking users to send them a combination of emojis so they can find the best hotels suited for their next holiday.
Accor Hotels is calling this #EmojiSearch campaign an emoji-based search engine and it’s being currently rolled out in seven countries. And needless to say, they’ve already seen a huge amount of engagement for this campaign on Twitter.
So what Emoji combination are you going to Tweet them?
McDonalds has just launched a heavy marketing campaign featuring four of their popular products. The McPick 2 for $2 platform will allow customers to pick two items from a menu of four - McDouble, the McChicken, Small Fries and Mozzarella Sticks - for just $2. The fast food brand has taken to Twitter, and is asking users to send their #WinningChoices from the 2 for $2 menu with incredible engagement.
The campaign will run till February, after which individual franchises will decide if they want to run the offer [In US only].
National Peanut Board
The National Peanut Board, which supports American peanut farmers have launched a new Twitter account which centers on a fictional peanut vendor. However, this launch was one with a twist. They decided to post 366 Tweets - all in one day - plus engaged with peanut enthusiasts in real-time.
Who doesn’t love a bit of creative brand promotion?
And In Other News -
- There’s good news for all you Periscope fans. Twitter, this week, announced that they’re bringing live Periscope broadcast to Tweets, starting with iOS. Have a read to see how brands started using Periscope when it was first launched.
- Instagram is the new CV! This young man decided to apply to The Next Web and sent his entire application via Instagram. We wonder if they hired him?