We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.
Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment technology).
He was the seed investor in, and former chairman of, games developer King Digital Entertainment Plc (social games software), which floated on the New York Stock Exchange in 2014 and was bought by Activision Blizzard in 2016 for US$5.9bn. Other successful investments include uDate.com, Prometrics, Webroot (cyber-security and threat intelligence) and Prevx (malware removal and protection).
His investment in Audiense will help support our growth plans, including the development of powerful new platform functionality, and general expansion.