A large majority think that only the marketing sector can exploit social data and social intelligence, but there are other professionals who can make the most of them to make their day-to-day work easier and more productive.
Today we’re going to give some advice for journalists so that they know how to use social intelligence and the social data they come from, in different activities in their work as journalists. Listen up in the newsroom, open your eyes wide because we have breaking news!
Generation of ideas and topics to cover
Journalists constantly need to propose to their editors new topics to cover or different approaches to create their content. Social data can give you clues about what topics are most likely to interest your audience by analysing which articles and content have worked best at a given time.
Reviewing the success of your own social networks, and of the publications of the media for which you work, you can discover that news has been attractive for the audience and generated most conversation as well as traffic to your media.
Get to know the audience of your peers
What media do not want to extend their audience? And who doesn’t want to take the competition’s audience? Analysing the listeners/viewers/readers of the journalists who work in the same sections (for example: politics, culture, international, etc.) but in other media permits to discover what those audiences are like and provides relevant information that helps the journalist to expand his/her audience qualitatively as well as their engagement.
Investigation and impact forecast
Social listening is a high-value tool when investigating the impact that certain topics may have; it is very useful when “selling” content to an editor, providing the journalist with quantifiable data regarding the impact and scope that certain topics of interest are having among the general population or in certain segments. This will help to assess whether the topic is likely to generate more news and content around it.
Extending engagement with the audience
For journalists, not only is the reach of their news and managing to increase it important, but improving engagement and nurturing the relationship with their audience must also be part of their fundamental goals.
Distributing their content proactively and through direct and personalised communications can make the relationships between journalists and their audiences a success.
Identifying influential people in a sector or regarding a topic of interest
Social data and the insights derived from them make it possible to identify the most influential personalities for an audience or related to a topic of interest. Analysing audiences, conversations or interest groups makes it possible to discover, thanks to social intelligence, who the influencers are for those individuals.
These influential people can add value to content generated by journalists by offering context to the topics being discussed, providing quotes and opinions, or directly by being the subjects of an in-depth interview, which, thanks to social data, the journalist can guarantee to his/her editor that it will absolutely be of interest to their audience.
Combat fake news
Thanks to social data, it will be easier for journalists to combat the fake news. Thanks to social data, the authenticity of the social profiles that share certain news can be verified, and it is possible to identify fake accounts or bots which help with the dissemination of this fake news.
Fellow journalists, we’ll be delighted to explain to you how, thanks to Audiense, you can take much more advantage of social data than you imagine. You only have to sign up for free and discover everything our platform can offer you.