According to data from the Content Marketing Institute, 91% of B2B marketing professionals and 86% of those in the B2C sector use content marketing. Gartner also says that marketing teams spend approximately 30% of their budget to content creation.
Looking at these three figures, it's more than evident that content marketing is one of the main issues for marketers today and, as such, is a source of challenges that have to be faced daily in order to generate ROI, in the same way as other marketing activities.
We've compiled some of the main problems and challenges that content marketers face. Can you identify yourself in any of these situations?
If in your day to day you face any of these situations, we're sure that what we are about to tell you will be of great interest.
Consumer Insights can, to a large extent, be the solution to many of the problems we've listed. Social data and its analysis can help content creators work more efficiently and successfully. The use of adequate technology for the analysis of this social data allows the extraction of insights that help in the development of three fundamental aspects of content creation:
Insights extracted from social data can provide you with valuable information that allows you to outline in great detail what the customer personas of your target audience are like. You can obtain detailed information about:
To investigate which is the content that generates the most interest in your target audience requires a large amount of one of your most valuable resources: time. From social data you can obtain valuable insights such as:
The best content in the world is worthless if it doesn't reach the right people. Maximize the ROI of the content you generate by putting it within easy reach of the widest possible audience.
As you can see the correct combination of the right technology and human talent will lead the way for your content marketing strategy to go from simply being a great idea to becoming a very successful reality.
If you want to extract the most valuable insights for your content marketing strategy from the social data of your audiences, request a demo of Audiense Insights today and we'll help you discover everything that consumer insights can do to make your content a success.