Today we are excited to launch our non-profit program where we are offering our Twitter Marketing package for 12 months for FREE! “We wanted to do something to do our part in the global response that is taking place in response to the current crisis, generated by COVID-19. Our intention is to support organizations that are working hard to fight coronavirus directly and in other more general fields of action. By offering our Twitter Marketing package for free, we intend that these vital organizations right now have one less thing to worry about, ensuring they get their message across efficiently and helping them with their future fundraising programs.” in the words of our CEO, Javier Burón.
What does the free Twitter Marketing package for non-profit organizations include?
The Twitter Marketing package includes:
Basic and advanced community analytics
Basic and Advance Audience Manager
Community Search and access to 3rd party sources
Twitter DM broadcast campaigns
Twitter Ads integration
Automatic rules builder
It also includes a monthly explorer audience intelligence report on our Audiense Insights platform.
Who and how can they apply for this program?
This program is intended for non-profit organizations such as NGOs, charities, and the scientific or academic community.
Such organisations will be able to apply for this program for the next six months from the 1st of April. To apply all you need to do is email firstname.lastname@example.org.
What benefit does this Twitter Marketing program offer non-profit organizations?
"Now, more than ever, organizations need precise and perceptive insights about the state, feelings and needs of their target audiences to define their editorial and strategic focus in these difficult times," explains Javier Burón. "By offering our product and knowledge at no cost to those who need it most, we hope to help these organizations to inform, define and manage their marketing activities, and in turn generate authentic value," says Burón.
This is how non-profit organizations have achieved success using Audiense
In September 2019, WWF wanted to encourage world leaders attending the United Nations General Assembly to publicly address the emergency around nature loss and the need of greater awareness on securing a #NewDealForNature & People.
They needed to target the right audiences with relevant key messages while making the United Nations General Assembly relevant to a mass audience and decision-makers.
“Working with Audiense on our #NewDealForNature activity, we have been able to quickly and easily identify and reach influential audiences during key moments throughout the campaign. The campaigns we have run with Audiense through WWF’s @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers," said Joe Dix, Head of Digital, WWF International.
WWF used Audiense to create tailored audiences on Twitter to target their most relevant key messages and call different audience groups to action using Twitter Ads.
Organizations like the World Economic Forum, Greenpeace, Save The Children and other NGOs that work with Twitter have also had great success in their campaigns using Audiense.
If your organization wants to join this program and get Audiense's Twitter Marketing package for free, just email email@example.com