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You had questions… Audiense Insights has the answers!

Nov 16, 2017 1:13:17 PM

You had questions … Audiense Insights has the answers!

A  common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. However it seems this common objective is not exclusive to our client base but also informed users. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, to be fairly frequent.

With Audiense Insights in hand we set to work on getting those answers!

Uncover the most relevant influencers for your audience - Explore Audiense Insights

Our findings…

Influencers in Marketing

Who are the most prominent influencers in the world of marketing?

Last August, we unknowingly answered this question by publishing a post about the TOP 10 influencers for CMOs (globally).

  1. Elon Musk
  2. Ann Handley
  3. Richard Branson
  4. Barack Obama
  5. Charles Pascalar
  6. Gary Vaynerchuk
  7. Jeff Bullas
  8. Larry Kim
  9. Guy Kawasaki
  10. Bill Gates

We also identified the TOP 10 most influential users among Spanish-speaking CMOs.

  1. Elena Gómez del Pozuelo
  2. Hernán Rodríguez
  3. Pedro Rojas
  4. Juan Carlos Mejía Llano
  5. Ángel Antón
  6. Francesc Grau
  7. Alfredo Vela Zancada
  8. Enrique Dans
  9. Iñaki Lázaro
  10. Emilio Márquez

Influencers in San Francisco

Who are the top fashion bloggers, influencers and social media personalities in San Francisco?

Top 5 Macro Influencers

  1. Elon Musk
  2. Bill Gates
  3. Jack Dorsey
  4. Marc Andreessen
  5. Marissa Mayer

Top 5  Fashion Bloggers

  1. Leena K. Rao
  2. Eva Chen
  3. Hilary Alexander
  4. Aimee Song
  5. Carolyne Zinko

Top 5 social media personalities

  1. Lolly Daskal
  2. Guy Kawasaki
  3. Sean Gardner
  4. Steve Keating
  5. Martin Zwilling

Influencers in Technology

Who are the main influencers within technology in the US?

  1. John Legere
  2. Gary Vaynerchuk
  3. David Pogue
  4. Tim O'Reilly
  5. Chris Anderson
  6. Kara Swisher
  7. Mike Massimino
  8. Guy Kawasaki
  9. John Rampton
  10. Jason Goldman

Influencers in India

Who are the top 10 Twitter Influencers in India?

  1. Narendra Modi
  2. Amitabh Bachchan
  3. Aamir Khan
  4. Salman Khan
  5. Shah Rukh Khan
  6. Deepika Padukone
  7. Sachin Tendulkar
  8. Priyanka Chopra
  9. Hrithik Roshan
  10. Akshay Kumar

How we got there...

While other companies attempt to find the right influencers based on vanity metrics and categorisation (eg: Women with more than 200k followers), here at Audiense we analyze trends within audiences to understand who influences them directly and indirectly.

Identifying the right Audience : Before making any assumptions, we need to understand the audience we’re looking to analyse. This begins with an accurate identification of audiences fitting a specific criteria or individuals participating in a particular conversation.

Understanding the Audience: Once we have identified the right audience, we can begin to uncover trends in their public activity, such as the content they share, what they like, who they follow etc. From this data, we gather intelligence into their demographics, interests, consumer preferences and personalities to help us build a clear picture of who they are. This information ensures that we are analysing the correct segment enabling us to extract the most relevant influencers.

What to consider when identifying influencers:

  • The Rankings: How to establish an influencer hierarchy
    When establishing influencer rankings the primary factor used is the affinity of an audience to an influencer. Once a ranking based on affinity is established it is cross-referenced with the uniqueness of the influencer across social media.
  • Understanding the types of Influencers
    In our methodology, once a ranking of influencers is established it is essential to differentiate between the type of influencer:
    • Macro-influencers: Are the "celebrity" type. They usually have a user base of more than a million individuals along with a significant Follower/Following ratio. They don’t necessarily share content very often, but if they do they are able to trigger a viral tsunami.
    • Micro-influencers: Are usually authorities on specific topics, with a following that is unique to their niche. Depending on the use case, these influencers tend to have an audience of several thousands individuals, although this may vary.
    • Conversational influencers: When the audience we are analyzing is built around a conversation, there are certain people that direct the discussion, macro or micro in nature. It is those individuals directing the conversation that we identify as conversational influencers.

 

Are you interested in identifying and locating the ideal influencers for your brand? Why not sign up for a FREE Audiense Insights account.

Uncover the most relevant influencers for your audience - Explore Audiense Insights

This blog is a translation from the Spanish original, written by Paz Segura, for the Audiense Spanish blog.

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