A common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. However it seems this common objective is not exclusive to our client base but also informed users. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, to be fairly frequent.
With Audiense Insights in hand we set to work on getting those answers!
Last August, we unknowingly answered this question by publishing a post about the TOP 10 influencers for CMOs (globally).
We also identified the TOP 10 most influential users among Spanish-speaking CMOs.
Top 5 Macro Influencers
Top 5 Fashion Bloggers
Top 5 social media personalities
While other companies attempt to find the right influencers based on vanity metrics and categorisation (eg: Women with more than 200k followers), here at Audiense we analyze trends within audiences to understand who influences them directly and indirectly.
Identifying the right Audience : Before making any assumptions, we need to understand the audience we’re looking to analyse. This begins with an accurate identification of audiences fitting a specific criteria or individuals participating in a particular conversation.
Understanding the Audience: Once we have identified the right audience, we can begin to uncover trends in their public activity, such as the content they share, what they like, who they follow etc. From this data, we gather intelligence into their demographics, interests, consumer preferences and personalities to help us build a clear picture of who they are. This information ensures that we are analysing the correct segment enabling us to extract the most relevant influencers.
What to consider when identifying influencers:
Are you interested in identifying and locating the ideal influencers for your brand? Why not sign up for a FREE Audiense Insights account.
This blog is a translation from the Spanish original, written by Paz Segura, for the Audiense Spanish blog.