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How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup

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About DHL

DHL is the global market leader in the logistics and transportation industry, active in over 220 countries in the world including 45 in Africa. HaveYouHeard is South Africa’s leading word-of-mouth marketing agency, working with brands such as Adobe, BT, and Home Depot.

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The Challenge

Find highly relevant influencers in 45 African countries as part of DHL’s campaign to drive awareness of the brand in the lead-up to the 2015 Rugby World Cup.

The Solution

The in-depth filtering and targeting capabilities of the Audiense platform uncovered both macro and micro influencers for potential collaboration initiatives for DHL’s #AfricaAsOne campaign.

The Results

  • HaveYouHeard used Audiense to find 66,099 unique relevant influencers 
  • Millions of users in 45 different countries analysed 
  • The campaign hashtag #AfricaAsOne secured a reach of 1,200,750,000, with an advertising value equivalent of £12,112,867. 
  • Improved engagement with their Twitter community, achieving over 330,000 Retweets.
Unique Relevant Influencers
Different Countries Analyzed
Retweets
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“Audiense allowed us to optimise our audience engagement at scale. Without Audiense, we wouldn’t have been able to create such a large presence for DHL in the social space."
 Kaybee Ntloana- Strategist at HaveYouHeard

Kaybee Ntloana
Strategist at HaveYouHeard

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