#MWC19: The audience & the top leaders behind the event
#MWC19 is one of the largest mobile events in the world with the aim to drive the digital transformation of society to improve lives globally.
Why we did it...
Who and how they are?
Through audience intelligence, we discovered who is behind the #MWC19 audience, the distinctive and unique characteristics, interests, media consumption, behaviours, influencers, and personality. Not just of the whole audience but each distinct segment identified.
Our goal
Uncover who is leading the innovation in the tech industry, which people, brands and media publications are driving the conversation around the Mobile World Congress Barcelona. Regardless of the type of marketer, you are (B2B or B2C), all this information has the ability to produce actionable insights.
A few points of data…
- Spain, the US, the UK, France and India are the top 5 countries
- What personality did the #MWC19 audience have? They are philosophical: they are open to and intrigued by new ideas and love to explore them
- LinkedIn and Medium are 10 times more relevant to the #MWC19 audience compared to the global baseline
- TechCrunch, Wired and The Verge are the 3 most influential media publications for the whole audience
- Elon Musk, Tim Cook and Evan Kirstel are the top influencers
Influencers and media consumption
- Marques Brownlee and Lewis Hilsenteger are amongst the top influencers for the Techie segment. Almost 60% of it is formed by Gen Z and Millennials. The top countries are US, India and France
- The ‘Digital Transformation’ segment is highly aligned with marketing, with Tamara McCleary, Ronald van Loon and Evan Kirstel being the top influencers. The top countries are US, UK and Germany
- The segment formed by the local tech entrepreneurs from Barcelona is aligned with #4YFN19 and innovation. Spain, UK and France are the top countries. We’ve found Genís Roca, Dani Marco and Xavier Verdaguer amongst the top influencers for this segment
Interested in learning about your own audience and it's segments, their distinct interests, behaviour, influencers, media consumption and much more? Speak to a member of out team today to get your own tailored report based on brief provided by you!
