Audiense for
Non-profits

No matter your industry, your audience is at the heart of every campaign.

We want to help non-profits put consumer segmentation and cultural insights at the centre of their strategy, to make informed decisions and create more effective campaigns.

It’s time to identify your audience by WHO they really are not WHAT they have been defined as.

⭐ Check out how WWF successfully used Audiense to influence their audiences & inspire more ambitious policies to protect and conserve nature 👇

Apply now

❤ Trusted by global organizations

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What is on offer?

Special Discounts for Eligible Non-Profit Organizations

30% discount on one-year subscriptions to our X Marketing or Social Intelligence products.

50% discount on 2-year subscriptions to Social Intelligence (WORTH OVER $5,000)

xmkt

 

X Marketing

Gain access to:

  1. 1. Community Management (Connect)
  2. Track Twitter follower growth, get demographics data, segment and analyse community, discover the best time to post, study the competition - all in one tool.
  3. 2. Advances Analytics & Tracking: (Tweet Binder)
  4. Analyse and track Twitter hashtags, keywords, mentions or cashtags in real time or search Twitter history with Twitter advanced search.
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Social Intelligence

(Audiense Insights + Affinio)

Uncover social consumer segments that are derived from consumer behaviour “in the wild” to reflect real affinities.

The leading audience intelligence platform helps you create resonant stories, make data-driven creative decisions, identify customer insights, and find valuable influencers. It allows you to understand target consumer segments and unlock cultural insights to enhance connection, conversions, and customer experience.

How to build your audience segmentation with FULL Audiense Insights reports

Eligibility

We have partnered with TechSoup and its global network to confirm eligibility. Be sure to check out their eligibility guidelines to see country-specific qualifications before beginning your application.

Case Studies

cancer
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK.
 
justice

How a non-profit used audience
targeting to raise $1M for
social justice!

Read case study

wwf
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign.
 

 

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"One of the overarching challenges for an organisation such as ours is how to deliver real change. It is vital that we’re able to ensure the right message reaches the right audience at the right time. Whilst our brand helps us deliver cut-through in the public domain, reaching and engaging with high-level policy and decision-makers on platforms such as Twitter requires us to strategically segment and target audiences.
 
Working with Audiense on our #NewDealForNature activity, we have been able to quickly and easily identify and reach influential audiences during key moments throughout the campaign. The campaigns we have run with Audiense through WWF’s @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers."

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Joe Dix
Global Head of Digital
WWF International

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