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4 Quick Tips To Start Driving Relevant Traffic On Twitter

Sep 7, 2016 10:20:18 AM


This is a guest post by Nikolay Stoyanov

Social networks are one of the best ways of driving traffic to your website and share important messages with an audience that’s relevant to your brand. Twitter is no different. In fact, we can say that Twitter’s open network allows you greater reassurance that the audience you are reaching is the right one for you. It also requires a little creative flair in how you communicate those messages in a brief manner.

However, a lot of people tend to stumble on their first step when using this social network. No matter what kind of industry you’re in, it is important to advertise your product or service to the right people, otherwise you won’t be able to generate any interest.

A lot of internet entrepreneurs believe that more is always better, that if you increase number of followers by any means possible you’ll get your message across. This is definitely not always the case. An approach like this is very time-consuming, and there’s no guarantee you’ll be getting through to the right people.

Luckily, there are some things you can do which will start to drive relevant traffic on Twitter.

1. Research Your Audience

Logically, if you wish to target a particular audience, you have to know characteristics of that audience. If you are using Twitter to promote clothing to a student audience, your main priority will be young adults. Similarly, there is a high chance they will use a specific way of talking so you must analyse the speech of that audience. This is where Twitter is vital in your research, as you can find people who match your target persona and directly see their posts.

Also, you will have to take into account needs, wants, affinities, and trends of your potential audience. You shouldn’t use Twitter only to promote your product or service. Instead, you are using this social network as a way to talk about general subjects where appropriate, and other things which are closely related. For example, let’s say you have a car dealership. You shouldn’t only talk about cars in your shop. Instead, you can also mention classic cars, car designs, cool, new car parts, or motoring news etc. By exploring new topics, you are likely to attract more car enthusiasts.

Twitter Analytics - SocialBro

2. Connect To The Right Audience

So, where should we find this relevant audience? Your personal friends and connections will not be enough to build a meaningful following for your brand. A smart, targeted strategy can be built by using tools to uncover people based on location, interest, following, likelihood of a response, or many other variables that align with your aims. Promote posts to them, follow key accounts, and engage with them where possible to build up awareness of your profile within this demographic.

Lastly, you can always find personal Twitter accounts of influential bloggers and figures within your niche (here's an eBook that shows you how to find influencers for your brand). As you get to know more of these individuals and they become aware of you, not only will your Twitter explode, but you will also be able to promote your own blog increasing the impact on industry as a whole.

3. Start Driving Meaningful Engagements

As you might presume, adding a follower is not enough. Twitter is a two-way street, most brands can’t afford to be a cold, unapproachable fortress. Stay in touch with your best contacts and build meaningful relationships. Seek out their opinions for audience research, and look to surprise followers. This will increase their awareness of your brand, and thus their chances of engaging with you.

If your team is creating content, don’t forget to work with the creator to think of ways that will entice people to click. Twitter Ads allow you to test multiple Tweets and will show the best performing one the most, so try different images, copy, and hooks.

But, at the same time, don’t forget to look at ways to share or utilise content emanating from your target audience when appropriate. Some people think that this is going against their interest as it takes the focus off your brand. But, it’s all about reciprocity and will pay off as value is added to your feed. The more value you bring to people’s feed, the more you can get away with slipping in self-promotional posts that drive traffic.

4. Make An Impact With Your Account

Make sure to tweet regularly and at the right time. People are usually most social during the evening and weekends. Naturally, you also have to account for the time zones if you’re going for a global/regional audience. You also want to be careful about jamming too many Tweets too close together. If you really want to be sure you’re getting seen, use a tool to discover the best time to Tweet for any audience of your choosing.

Your titles and calls to action are also important. They need to be catchy and easy to remember, causing them to earn a click from your audience. Experiment with formats for content too, such as a “Top 10” or “How to”. Your title or hook can also be phrased as a question to lead to intrigue.

All these tips are good as a starting point. But never forget; your Twitter success will be based on the content you are sharing, who you are targeting, and the strategy you use to reach them.

Following this will leave you well on your way to increasing relevant Twitter traffic. Even if you make some mistakes, keep in mind that it all comes down to practice and testing. Always remember: as long as you are sharing content which your audience wants to read, watch, or play, your audience will steadily increase.

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