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9 Ways To Use Twitter To Recruit Your Company’s Dream Team

Feb 24, 2015 7:11:29 PM

Twitter Recruitment Social Media Tips Jobs Careers

Pinning down the ideal candidate for any job can take up time that you’d rather be spending on other areas of your job. With 73% of 18-34 year olds finding their last job through a social network, the odds of you finding the perfect fit for a role on social media are high. With some Twitter recruitment sharpshooting, you can find the invaluable individual you need to join your ranks.

At present, only 54% of companies are including Twitter in their recruitment efforts. By incorporating it into your recruitment tactics you’ll be able to pinpoint and connect with ideal candidates in no time at all. If you’re unsure how Twitter can be used for identifying and winning over those ideal candidates then fear not. We’ve used our Twitter expertise and spoken to recruitment professionals to help you build your company’s dream team with Twitter.

1. Build A Professional Relationship Casually

Unlike LinkedIn, where a contact has to accept your invitation, Twitter is an open community allowing you to follow someone and begin to build up a relationship before you start asking them about work. With 75% of workers classing themselves as ‘passive’ - meaning they’re not actively looking for employment, but would be open to speaking to recruiters - this less formal approach can be more appealing to potential employees. You can build trust in your brand, which will give you a much stronger footing when openings become available that may be of interest to them.

Twitter is more of a soft point of contact than LinkedIn as it is an open forum, and you can contact anyone at any point in any way. You can Tweet them directly, you can follow them, add them to a list - all of these get you noticed by the prospective candidate. You can also use Twitter to engage with candidates on a more personal basis.
Laurence Hebberd, Link Humans

2. Set Up A Jobs/Careers Profile

If you regularly have jobs or openings at your company then it’s worth setting up a specific profile that Tweets information about jobs and careers within your company. It can also be used to let people know when you’re attending careers fairs, sharing employees experiences, and connecting with students who may wish to begin their careers with your company.

3. Use Segmentation To Find Potential Candidates

While you can hand-pick profiles of people you’re looking to headhunt, alternatively you can find the right people nearby by using an in-depth segmentation tool to fine-tune your search. This takes out a large amount of manual labour and can deliver an actionable set of profiles that you can find suitable candidates from.

Let’s say you wanted to hire a new marketing assistant. You might start by searching for profiles with ‘marketing’ in their bio. Let’s say the job is in Leeds, you’d then narrow the search down to people in Leeds. Will there will be some social media expertise needed? If so filter out people who Tweet less than once a day on average, have less than 250 followers, have had Twitter for less than a year, or still have the egg as a profile picture. It would be great if they were a person too, not a business, so set a filter for that as well.

And voila, you have 206 specifically segmented Twitter users who meet a strict set of criteria and may be interested in the job you’re offering.

SocialBro Tool Twitter Social Media Hiring for a Marketing position in Leeds? Here's some potential candidates we found in about a minute.


4. Put Targets Into Private Twitter Lists

When you find people who may be useful for you, you can put them into private Twitter lists to save for a later date when you may want to begin engaging with them. This means you can keep tabs on what work they’re doing, see if they’re engaging with competitors, and regularly interact with their posts without the hassle of searching for each of them every time. A list-builder tool can help to automate this procedure (team this with SocialBro’s segmentation tool too), although you can always add individuals to the list afterwards if you choose.

5. Advertise To The Precise People You Want

If you’ve identified a list of potential candidates you’d be interested in on Twitter, you can then create a Tailored Audiences advertising campaign to appear in the timelines of only those people. If you have already made a Twitter list of segmented Twitter users, then you can easily use it to target that group of people. You can then structure your Twitter Ad so that you’re only paying for clicks to the job specification on your website. This is called objective based Twitter Ad pricing and means you can easily budget for your Twitter Ad campaign.

The major benefit of this type of Twitter Ad is that your campaign will only be seen by the exact people you want to be applying for your job. It’s an incredibly efficient way to attract the right type of candidate at very small cost in little to no time at all.

6. Join In With Twitter Job Fairs

Twitter job fairs were piloted in Germany last year and are set to roll out further with one taking place for the UK this week. These events feature webinars, Q&As, and special guests for job seekers to learn from, but as a recruiter it is a dedicated place to scout for job seekers within your area and network with potential candidates.

Joining conversations where individuals with the skills you are looking for are present is key.
Nicola Mewse, Hales Group, Recruitment Agency

Nicola Mewse, Hales Group, Recruitment Agency Nicola Mewse, Hales Group, Recruitment Agency

7. A Shop Window For Your Company

Twitter’s real time platform can give day-to-day insights into what it would be like to work for your company, making a good impression on potential recruits who may be looking at career options.

Twitter can create a window into your organization, its culture and ethics – a real insight for potential employees as to why they might want to work for you. Sharing news and events rather than just job postings will help to create a sense of what it’s like to be part of that team. This real time exposure into the company and its views on a variety of topics can make a real difference to the applicant.
Nicola Mewse, Hales Group, Recruitment Agency

8. Tweet Career Tips

In one survey, 44% of professionals had researched ways to upgrade their skills and career paths in the last month, compared with only 25% who had applied for a job. If you want to get on the radar of aspirational professionals, you’ll attract the attention of many by Tweeting helpful tips for them. This is where having a separate profile for job opportunities is also helpful, as it’s a perfect space to share articles, link to seminars, or host Q&As with employees. All of which can be beneficial to people’s careers and keep your company in their mind when they’re considering the next step for their career.

9. Make The Most Of Your Employees’ Twitter Contacts

If some of your employees are active on Twitter in a professional context then they may have a network of contacts in the industry who are perfectly qualified for any upcoming openings. This can be extra helpful if there is an effective employee advocacy program in place at your company.

Getting existing employees to Tweet about opportunities in the company and what’s good about working there can spread the word to a far wider audience and reach the skills set and demographic you are looking for.
Nicola Mewse, Hales Group, Recruitment Agency

All of these practices can help you to find better recruits on Twitter that will help to bolster your company. But have you found other effective ways of bringing high quality applicants to your openings using Twitter? Let us know your top tips in the comments below.

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