That’s it, here we go! The world's biggest sporting competition has finally started and it has dominated the conversation across all social networks. Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Keep reading to find out how Nissan pranked Team GB with #DoItForUs, get inspired with #DeffyLabels from Mini and watch as Adidas put the focus back on the game with #FirstNeverFollows.
We also have what team Audiense is reading. Look out for this, and more social trends in this week’s round up!
Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs
Nissan has been having some fun with the nation’s potential gold medalists in #DoItForUs. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games.
In the ad below Paralympian Stef Reid is asked to "steer yourself into your starting position" to promote the Nissan Leaf - her reaction is priceless
These videos are a must watch - even if it’s just to laugh at their hilarious reactions, well done guys!
Rejecting derogatory labels and refusing to let prejudice hobble your success is the theme of BMW Mini's Olympics push. With #DeffyLabels, the automotive group celebrates diversity and individuality by introducing us to eight U.S. athletes heading to Rio.
Yoghurt brand Danone surprise the Spanish athletes with support
Spanish yoghurt brand, Danone, has been surprising some of the Spanish athletes during their workouts. Connecting them with family and friends across the globe and sharing supportive messages from different celebrities Danone take team spirit to the next level.
Athletes like gymnast Rayderley Zapata, and hockey player Bosco Perez-Pla have been involved in #siganatuganas campaign (which translates to if they win you win). The campaign aims to reward their hard work and perseverance over the past four years. Good job you guys!