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Cannes Lions: Rei’s #OptOutside, Netflix’ #FU2016 & Remy Cointreau’s #NotComingSoon

Jun 17, 2016 2:36:09 PM

Cannes Lion

All eyes will be on the biggest advertising awards of all time from tomorrow till 25th June. Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. We also have what Team Audiense is reading this week, and other Twitter Trends you should be keeping on top of!

Rei’s #OptOutside


- Venables Bell & Partners, San Francisco
 
One of the best ways to plan campaigns is to think about why your customers love your brand as much as they do. And that’s exactly what the outdoor clothing brand, Rei decided to do when they executed their Black Friday campaign.
 
They closed shop on Black Friday and paid their employees for taking the day off. The campaign with the hashtag #OptOutside was an instant success on social.
 
https://twitter.com/REI/status/670152146944286720
 
Rei got a ton of support on Twitter, and they made sure they maximised their success by personally replying to the kudos they received.
 
https://twitter.com/REI/status/670739101096796164
 
Great initiative, we think!

Netflix’ #FU2016


- BBH, New York
 
We love how flexible Netflix are on Twitter, and on social in general. They’re always on the pulse, and ensure that they maximise the power of social for their campaigns. So it’s no wonder that we think Netflix’ House of Cards’ #FU2016 campaign should be a winner!
 
While there is an actual presidential campaign taking place in the US, Kevin Spacey’s Frank Underwood is running for the same office in House of Cards, and to promote the season Netflix launched the #FU2016 campaign. In fact, months later, Frank Underwood is making sure the campaign continues.
 
https://twitter.com/HouseofCards/status/704350756682473473
 
BBH, New York, take a bow!

Remy Cointreau/Louis XIII Cognac "#NotComingSoon"


- Fred and Farid, New York
 
Remy Cointreau have taken their #NotComingSoon campaign to the next level. In a campaign to launch their Louis XIII Cognac which was bottled last year, they decided to film a movie starring John Malkovich. Here’s the twist: The finished cut has been put in a vault and will be shown 100 years later, when the bottle of Cognac is ready.
 
You might call it crazy but we think it’s pure genius. The campaign has already won a couple of awards, and we’re sure it’ll make Cannes Lion as well!
 
https://twitter.com/CognacLouisXIII/status/740969713455509504
 
The children of 2115 are one lucky bunch!

What Team Audiense Are Reading


- Twitter Introduce Emoji Targeting
Twitter
 
Ahead of World Emoji Day on July 17th, Twitter have announced that they’re now going to offer emoji targeting capabilities. Great for brands!
 
- Google praise 86 year old grandma for her ‘polite searches’
Guardian
 
Google has thanked an 86 year old grandma for being polite in her Google searches. Her grandson took a photo of her search and it went viral instantly.
 
- Q&A with Johnson & Johnson CMO
The Economist
 
Alison Lewis talks about the biggest challenges facing marketers today, and what’s next for Johnson & Johnson brands.

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