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CHA-CHING! How SocialBro’s Social Media Week London Event Played Out

Rachel May Quin
Sep 26, 2014 6:24:25 PM

From left to right: Matt Owen, Ryan Holey, Ana Jenkins & Javier Burón.

Don’t cry because it’s over, smile because WE BLOGGED ABOUT IT!

Last night we held our Social Media Week London event, ‘CHA-CHING! From Social Love To Relationship Building, Where Does ROI Fit Into Your Twitter Marketing Strategy?’, at the University of Westminster, and we had a fantastic time. The event was all about measuring ROI, boosting your Twitter marketing, and looking at brand’s that monetize their Twitter campaigns. In case you missed it, here’s the presentation given by our CEO Javier Burón.

We also had the pleasure of being joined by three amazing panelists to discuss ROI and Twitter marketing: Matt Owen, Head of Social Media at Econsultancy; Ryan Holey, Hootsuite's EMEA Partner Manager; and Ana Jenkins, Digital Content Manager at VISA Europe. They sparked conversation online and offline, discussing the issues associated with Twitter ROI, such as when brands should start measuring, how important the ‘fluffy’ social interactions are in generating leads; and other things like cats, kebabs, and Shakira.


Whilst Javier and the panelists were hard at work wowing the audience, we were monitoring our hashtag, #SMWChaChing, to keep track of the conversation on Twitter. With 83 users Tweeting and over 200 Tweets sent over just a few hours, we’re pleased to see that people were as excited about the night as we were! The peak time for Tweets was just after 6pm, as our presentation got underway.

What did we learn from CHA-CHING? Ishbel Macleod from The Drum came along and summed up the wisdom of all our panelists into five tips to maximize your social ROI:

  • Be clear about what you want to achieve
  • Look at the format of your tweets
  • Concentrate on the 'who'
  • Monetize your competitors' customers
  • Leverage your employees

We had plenty of attendees sharing the wisdom on Twitter, with the top Tweet of the night being sent by @Pradeepdotco, racking up 69 retweets with a snapshot of one of our presentation slides.

Social Media London were one of our top Tweeters of the night, as their representative Alex Bourgeois typed away to keep the rest of Twitter up-to-date with our presentation and Q&A. Way to go Alex!


Disappointed to have missed out on our Social Media Week London event? Don’t worry, there’s still time to register for Social Media Cafe, taking place in central London, where Javier will be talking about real-time marketing.

We hope to see you there and would like to thank everyone who attended last night!

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