G2 has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring.
“Leading the Audience Intelligence category pushes us to continue helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies, connecting social consumer segmentation with the rest of the marketing technology ecosystem”, says our CEO, Javier Burón. He emphasises that with the imminent rise of the “cookie-less world” brands will have to be truly audience-first, putting creativity and audience marketing back at the heart of strategy.
“For companies to get ahead and gain that most rare and sought-after of customer insights – the ‘why’, they need to look deeper,” states Jeremy Hollow, founder and MD of Listen + Learn Research, in a recent article published in our blog - How to create demand for social insight. Jeremy explains that while analytics can map “what” users are sharing on social, it struggles to uncover the “why”, and it’s richer audience intelligence and deeper, qualitative social insights fill the gap.
"This software helped me identify the best influencers talking about a brand we are interested in partnering with, and identify the people talking about a conversation we care about. I was pleased and I saved myself a ton of research time that would have been based on gut and assumptions. The data I now have is exactly what we needed."
"I ran a campaign last year in hopes to raise $500,000 for our non profit over a 6 week campaign period. Not only did we raise $500,000 in 3 days with Audiense we ended raising over $1,000,000 dollars for our organization. I would not have been able to do this without Audiense. We also generated over 20 million impressions and many celebrities interacted with our brand during the campaign. Audiense is a truly special platform."