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G2 Spring 2021 Report is out and we hold on to the lead in Audience Intelligence

Leticia Polese - Communications Manager
Mar 24, 2021 10:19:55 AM

G2 has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring.

“Leading the Audience Intelligence category pushes us to continue helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies, connecting social consumer segmentation with the rest of the marketing technology ecosystem”, says our CEO, Javier Burón. He emphasises that with the imminent rise of the “cookie-less world” brands will have to be truly audience-first, putting creativity and audience marketing back at the heart of strategy.

“For companies to get ahead and gain that most rare and sought-after of customer insights – the ‘why’, they need to look deeper,” states Jeremy Hollow, founder and MD of Listen + Learn Research, in a recent article published in our blog - How to create demand for social insight. Jeremy explains that while analytics can map “what” users are sharing on social, it struggles to uncover the “why”, and it’s richer audience intelligence and deeper, qualitative social insights fill the gap.

Audiense blog - G2 Spring 2021 reports - leaders Audience Intelligence

Audiense blog - G2 Spring 2021 reports - leaders Audience Intelligence - satisfaction ratings

Maintaining the leadership

Along with being voted as the leader of Audience Intelligence category we have also managed to maintain our leads highlighted in the last Fall and Winter Reports:

Audiense is not only leading four product Grids, but has also been named as a Momentum Leader in:

We have also maintained our position of leadership in the European Regional Grid Report for Social Media Analytics.

Having been rated highly by G2 users we have achieved substantial Satisfaction and Market Presence scores.

Diseño sin título (39)

Albert T.
Albert T.
Director, Brand Strategy (Founder)
 
Mid-Market
(51-1000 emp.)
03/03/2021
"If you're not utilizing a tool like Audiense to get an advance profile of an influencer's following, then you're a generation behind the new industry standard."

Michael L.
Michael L.
Insights Manager
 
Mid-Market
(51-1000 emp.)
03/03/2021
"Think and try to understand how this can be integrated with your social listening platform. You must think as Audiense as a companion/partner tool to the solutions that you have already"

Tory S.
Tory S.
New England Network Weaver
 
Small-Business
(50 or fewer emp.)
10/21/2020
"This software helped me identify the best influencers talking about a brand we are interested in partnering with, and identify the people talking about a conversation we care about. I was pleased and I saved myself a ton of research time that would have been based on gut and assumptions. The data I now have is exactly what we needed."

Cliff W.
Cliff W.
Sr Director of Portfolio Growth Marketing
 
Mid-Market
(51-1000 emp.)
03/03/2021
"I ran a campaign last year in hopes to raise $500,000 for our non profit over a 6 week campaign period. Not only did we raise $500,000 in 3 days with Audiense we ended raising over $1,000,000 dollars for our organization. I would not have been able to do this without Audiense. We also generated over 20 million impressions and many celebrities interacted with our brand during the campaign. Audiense is a truly special platform."

 

Review us on G2

If you’re an Audiense customer we would love for you to share your experience with your colleagues and other industry professionals by leaving a review of Audiense on G2. Need a bit of a push to do so… just think for every review left we make a donation towards the Girls Who Code project on your behalf.

If you're still not an Audiense user, sign up for FREE right now and start your journey through all that that audience intelligence can offer to your business.

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