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[PRODUCT UPDATE] Report previews and Targeting packs are here!

Jun 29, 2020 1:07:48 PM

At Audiense, we are constantly working to improve your Audiense experience by listening to your feedback and implementing improvements and new features that are relevant to you. Today, we are really proud to share with you two NEW features which we trust will have a real, positive, impact on how you get value out of Audiense: providing you with much faster insights and helping you translate the data in our reports into actionable insights.

[New] Report Previews

After several months of intense work with the objective of providing you with quicker insights, we are so excited to share with you that Report Previews are here! This means you can start accessing report insights in about 1 minute since the moment you launched your report. Isn’t that mind-blowing?

  • Quickly find out what segments make up your audience
  • See some of your audience demographics and interests
  • Validate your report criteria

Audiense Insights - Insights Report Preview

At the moment, previews are available for reports with audience sizes up to 10K and certain types of creation methods. However, we do continue to work on making full reports faster and will be progressively increasing the information shown in previews, expanding previews to bigger audience sizes and other report creation methods. Click here for detailed info on Previews.

[New] Targeting pack

The new Targeting pack download will help you to easily translate your report insights into quick successful paid activation. Request a Targeting pack download to receive an excel file containing a selection of the data included in an insights report in a “ready to paste” format to target your audience over different platforms: Twitter, Facebook & Instagram, Youtube and Google Ads and DSPs. It's as easy as 1, 2, 3!

Learn all about Targeting packs here.

I invite you to learn more about these updates with Javier, our CEO, in the following video:

 


What else have we been up to? There has also been some improvements on data accuracy and benchmarking:

Addition of new country baselines
We continue to update and add new country baselines as per our user’s requests. Latest additions have been Croatia, Bulgaria, Greece, Malaysia and Slovenia. Are we missing any that are relevant to you? Please reach out and let us know and we’ll add it asap!

Profile gender curation
Data accuracy is key. This is why we carry out an ongoing manual profile curation, and we wanted to let you know that the entity and gender classification of over 70K verified profiles has been curated in the past two months.

We need you to have a say on what we continue building and improving. Please send your feedback and thoughts to product@audiense.com, we are looking forward to hearing from you!

 

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