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#Rio2016 Campaigns Dominate Social Media This Week!

Jul 29, 2016 12:42:52 PM

Social Trends
 
With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!
 
Plus, more social trends that Team Audiense have been catching up on this week. Read on.

Samsung #DoWhatYouCant


In the spirit of sport, Samsung Mobile has dedicated their latest campaign to all those who go beyond the norm, strive for perfection, and do what is otherwise impossible. Using the hashtag #DoWhatYouCant, the mobile brand has featured a few inspiring sports men and women in a bid to promote their newest phone, the Galaxy s7 Edge “Olympic Games Edition”, which features the Olympic rings.
 
https://twitter.com/SamsungMobile/status/758270763854024704
 
https://twitter.com/SamsungMobile/status/756821179944476672
 
Samsung and #Rio2016 are also worldwide partners and to promote that, Samsung Mobile are also running an inspiring “anthem” ad, featuring some of the games anthems of different countries.
 
https://twitter.com/SamsungMobile/status/756126731929395201
 
Nothing like sports to bring out patriotism!

Gatorade #LoveOfSport


Like Samsung Mobile, Gatorade is also running a couple of different campaigns on the back of #Rio2016. We especially love this short animated film about the life of Usain Bolt, who is going to be defending his triple gold medal win this Olympics.
 
https://twitter.com/Gatorade/status/755401968101625857
 
In another ad campaign #LoveOfSports, Gatorade shows a host of Olympian participants with their younger selves pushing them to do better. Nothing if not inspiring!
 
https://twitter.com/Gatorade/status/757636799057399808

Nike’s #JustDoIt


Would a sportswear brand be far behind when it comes to an international sporting event? Nike launched a global campaign, “Unlimited Future” for #Rio2016 with different spots with sporting figures like Serena Williams and Mo Farah.
 
https://twitter.com/Nike/status/754359452296290304
 
Inspiration is everywhere this week!


And The Winner Is... PIZZA!

Not quite an Olympic sporting competition, but an important one nonetheless...

https://twitter.com/PizzaExpress/status/758944256878780416

As reported last week, Pizza Express were using Twitter to conduct a vote to decide which pizza their fans wanted to bring back. The vote took place yesterday, with the winner being announced a few hours ago.

https://twitter.com/PizzaExpress/status/758982304207294464

For the record, we think pizza should be an Olympic sport.


What Team Audiense Are Reading


- Yoghurt Brand, Stonyfield Maximises On Pokemon Go
AdWeek
 
Stonyfield has found a clever way to get in front of Pokemon players by targeting 10,000 poke stops in popular apps that consumers users while playing the game.
 
- Meet #InstaKors
Glossy
 
Michael Kors is offering benefits to their engaged customers on Instagram through a webpage called #InstaKors.
 
- Brand Identity And The Way It Evolves
Economist Group
 
How brands within brands are building up marketing communications to align all functions.
 
- How Sports Marketers Can Use Social Data To Drive Business In New Markets
Audiense
 
If you’re interested in these sporty campaigns, and are involved in sports marketing yourself, our brand new eBook on the topic is something you need to dive into.
 

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