Audiense Blog https://resources.audiense.com/blog Blog about how to extract Audience Intelligence from Social Data and influence your strategies on influencer marketing, media planning, sponsorships and partnerships and competition. en Thu, 24 Nov 2022 11:17:43 GMT 2022-11-24T11:17:43Z en How smart DTC brands can use social to find an advantage https://resources.audiense.com/blog/how-smart-dtc-brands-can-use-social-to-find-an-advantage <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-smart-dtc-brands-can-use-social-to-find-an-advantage" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How-smart-DTC-brands-can-use-social-to-find-an-advantage-1920x1080.jpg" alt="How smart DTC brands can use social to find an advantage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-smart-dtc-brands-can-use-social-to-find-an-advantage" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How-smart-DTC-brands-can-use-social-to-find-an-advantage-1920x1080.jpg" alt="How smart DTC brands can use social to find an advantage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fhow-smart-dtc-brands-can-use-social-to-find-an-advantage&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> How To Wed, 23 Nov 2022 07:15:00 GMT leticia@audiense.com (Leticia Polese - Communications Manager) https://resources.audiense.com/blog/how-smart-dtc-brands-can-use-social-to-find-an-advantage 2022-11-23T07:15:00Z Biking tribes: Uncovering intracultural audiences & insights within the cycling community https://resources.audiense.com/blog/biking-tribes-uncovering-intracultural-audiences-insights-within-the-cycling-community <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/biking-tribes-uncovering-intracultural-audiences-insights-within-the-cycling-community" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Biking-tribe.jpg" alt="Biking tribes: Uncovering intracultural audiences &amp; insights within the cycling community" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The delivery of culturally relevant or culturally sensitive insights is an integral component of successful insights work. We tend to discuss cultural relevance with our clients as the identification of attitudes and behavior that are influenced by socio-economic, structural, demographic or linguistic factors, usually found via comparison across languages, cultures and geographies.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/biking-tribes-uncovering-intracultural-audiences-insights-within-the-cycling-community" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Biking-tribe.jpg" alt="Biking tribes: Uncovering intracultural audiences &amp; insights within the cycling community" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The delivery of culturally relevant or culturally sensitive insights is an integral component of successful insights work. We tend to discuss cultural relevance with our clients as the identification of attitudes and behavior that are influenced by socio-economic, structural, demographic or linguistic factors, usually found via comparison across languages, cultures and geographies.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fbiking-tribes-uncovering-intracultural-audiences-insights-within-the-cycling-community&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Audience analysis Mon, 21 Nov 2022 12:27:09 GMT oliver.lewis@convosphere.com (Oliver Lewis) https://resources.audiense.com/blog/biking-tribes-uncovering-intracultural-audiences-insights-within-the-cycling-community 2022-11-21T12:27:09Z How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK https://resources.audiense.com/blog/how-an-ovarian-cancer-nonprofit-used-audience-targeting-to-reach-1-in-6-women-in-the-uk <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-an-ovarian-cancer-nonprofit-used-audience-targeting-to-reach-1-in-6-women-in-the-uk" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Ovarian-Cancer-Action-case-study-1920x1080.jpg" alt="How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://ovarian.org.uk/" style="text-decoration: underline;">Ovarian Cancer Action (OCA) </a>&nbsp;sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery.</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-an-ovarian-cancer-nonprofit-used-audience-targeting-to-reach-1-in-6-women-in-the-uk" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Ovarian-Cancer-Action-case-study-1920x1080.jpg" alt="How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://ovarian.org.uk/" style="text-decoration: underline;">Ovarian Cancer Action (OCA) </a>&nbsp;sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery.</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fhow-an-ovarian-cancer-nonprofit-used-audience-targeting-to-reach-1-in-6-women-in-the-uk&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Case Study Tue, 15 Nov 2022 11:45:36 GMT https://resources.audiense.com/blog/how-an-ovarian-cancer-nonprofit-used-audience-targeting-to-reach-1-in-6-women-in-the-uk 2022-11-15T11:45:36Z Michelle Deery Green card: How brands can connect with consumers in a changing climate https://resources.audiense.com/blog/green-card-how-brands-can-connect-with-consumers-in-a-changing-climate <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/green-card-how-brands-can-connect-with-consumers-in-a-changing-climate" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Greencard%2019020x1080.jpg" alt="Green card: How brands can connect with consumers in a changing climate" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/green-card-how-brands-can-connect-with-consumers-in-a-changing-climate" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Greencard%2019020x1080.jpg" alt="Green card: How brands can connect with consumers in a changing climate" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fgreen-card-how-brands-can-connect-with-consumers-in-a-changing-climate&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Spotlight Analysis Tue, 08 Nov 2022 12:04:24 GMT rachel@audiense.com (Rachel May Quin) https://resources.audiense.com/blog/green-card-how-brands-can-connect-with-consumers-in-a-changing-climate 2022-11-08T12:04:24Z How to use Twitter as part of your ABM strategy https://resources.audiense.com/blog/how-to-use-twitter-as-part-of-your-abm-strategy <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-to-use-twitter-as-part-of-your-abm-strategy" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Images%20for%20October%20How-to%20piece%201920x1080.jpg" alt="How to use Twitter as part of your ABM strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a <a href="https://www.marketingprofs.com/podcasts/2019/41861/b2b-abm-ty-heath-marketing-smarts-podcast" style="text-decoration: underline;">208% growth</a> in their marketing revenue.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-to-use-twitter-as-part-of-your-abm-strategy" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/Images%20for%20October%20How-to%20piece%201920x1080.jpg" alt="How to use Twitter as part of your ABM strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a <a href="https://www.marketingprofs.com/podcasts/2019/41861/b2b-abm-ty-heath-marketing-smarts-podcast" style="text-decoration: underline;">208% growth</a> in their marketing revenue.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fhow-to-use-twitter-as-part-of-your-abm-strategy&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> How To Thu, 20 Oct 2022 17:26:20 GMT leticia@audiense.com (Leticia Polese - Communications Manager) https://resources.audiense.com/blog/how-to-use-twitter-as-part-of-your-abm-strategy 2022-10-20T17:26:20Z How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign https://resources.audiense.com/blog/case-study-how-audience-analysis-helped-wwf-to-engage-a-niche-audience-for-their-nature-positive-campaign <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/case-study-how-audience-analysis-helped-wwf-to-engage-a-niche-audience-for-their-nature-positive-campaign" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How%20audience%20analysis%20helped%20WWF%20to%20engage%20a%20niche%20audience%20for%20their%20Nature%20Positive%20campaign%201920x1080.png" alt="How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to&nbsp; reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/case-study-how-audience-analysis-helped-wwf-to-engage-a-niche-audience-for-their-nature-positive-campaign" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How%20audience%20analysis%20helped%20WWF%20to%20engage%20a%20niche%20audience%20for%20their%20Nature%20Positive%20campaign%201920x1080.png" alt="How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to&nbsp; reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fcase-study-how-audience-analysis-helped-wwf-to-engage-a-niche-audience-for-their-nature-positive-campaign&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Audience Intelligence Mon, 17 Oct 2022 11:35:36 GMT https://resources.audiense.com/blog/case-study-how-audience-analysis-helped-wwf-to-engage-a-niche-audience-for-their-nature-positive-campaign 2022-10-17T11:35:36Z Jacqueline Zote How NGOs are using social media to spread the good word https://resources.audiense.com/blog/how-ngos-are-using-social-media-to-spread-the-good-word <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-ngos-are-using-social-media-to-spread-the-good-word" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/image%20%2873%29.png" alt="How NGOs are using social media to spread the good word" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty).</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-ngos-are-using-social-media-to-spread-the-good-word" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/image%20%2873%29.png" alt="How NGOs are using social media to spread the good word" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty).</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fhow-ngos-are-using-social-media-to-spread-the-good-word&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Spotlight Analysis Tue, 11 Oct 2022 11:46:02 GMT rachel@audiense.com (Rachel May Quin) https://resources.audiense.com/blog/how-ngos-are-using-social-media-to-spread-the-good-word 2022-10-11T11:46:02Z Audiense is now SOC 2 compliant! https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/image%20%2872%29.png" alt="Audiense is now SOC 2 compliant!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>We are delighted to share that we have achieved <a href="https://trust.audiense.com/">SOC 2 Type II compliance</a>, in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service (SSAE 18).&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/image%20%2872%29.png" alt="Audiense is now SOC 2 compliant!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>We are delighted to share that we have achieved <a href="https://trust.audiense.com/">SOC 2 Type II compliance</a>, in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service (SSAE 18).&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Faudiense-is-now-soc-2-compliant&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Audiense News Fri, 07 Oct 2022 09:02:29 GMT rachel@audiense.com (Rachel May Quin) https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant 2022-10-07T09:02:29Z 6 vital strategies to ramp up your company’s social selling https://resources.audiense.com/blog/practical-tips-to-ramp-up-your-companys-how-to-do-social-selling <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/practical-tips-to-ramp-up-your-companys-how-to-do-social-selling" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/6-vital-strategies-to-ramp-up-your-company%E2%80%99s-social-selling-1920x1080.jpg" alt="6 vital strategies to ramp up your company’s social selling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/practical-tips-to-ramp-up-your-companys-how-to-do-social-selling" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/6-vital-strategies-to-ramp-up-your-company%E2%80%99s-social-selling-1920x1080.jpg" alt="6 vital strategies to ramp up your company’s social selling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fpractical-tips-to-ramp-up-your-companys-how-to-do-social-selling&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Strategy Twitter Marketing Tue, 04 Oct 2022 10:46:12 GMT https://resources.audiense.com/blog/practical-tips-to-ramp-up-your-companys-how-to-do-social-selling 2022-10-04T10:46:12Z Jacqueline Zote How to build a Discord community your audience actually wants to join https://resources.audiense.com/blog/how-to-build-a-discord-community-your-audience-actually-wants-to-join <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-to-build-a-discord-community-your-audience-actually-wants-to-join" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How%20to%20build%20a%20Discord%20community%20your%20audience%20actually%20wants%20to%20join%201920x1080.png" alt="Audiense blog - How to build a Discord community your audience actually wants to join" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://resources.audiense.com/blog/how-to-build-a-discord-community-your-audience-actually-wants-to-join" title="" class="hs-featured-image-link"> <img src="https://resources.audiense.com/hubfs/How%20to%20build%20a%20Discord%20community%20your%20audience%20actually%20wants%20to%20join%201920x1080.png" alt="Audiense blog - How to build a Discord community your audience actually wants to join" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=369237&amp;k=14&amp;r=https%3A%2F%2Fresources.audiense.com%2Fblog%2Fhow-to-build-a-discord-community-your-audience-actually-wants-to-join&amp;bu=https%253A%252F%252Fresources.audiense.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Audience Intelligence Wed, 28 Sep 2022 06:15:00 GMT josie@audiense.com (Josephine Durney - Product Marketer & Relationship Manager) https://resources.audiense.com/blog/how-to-build-a-discord-community-your-audience-actually-wants-to-join 2022-09-28T06:15:00Z