Audiense Blog

[PODCAST] Data Stories: Leaders at Work - Episode with Christina Garnett

Rahul Jerome — Tue, 30 Mar 2021 11:28:52 GMT

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network, co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Audience Targeting: Strategies, Definition & Types

Brent Barnhart — Tue, 30 Mar 2021 05:15:00 GMT

Pop quiz: what does your ideal customer look like?

Top tips to make social audience segmentation part of your growth strategy

rachel@audiense.com (Rachel May Quin) — Mon, 29 Mar 2021 07:54:10 GMT

Social media usage has increased by over 13% in the last 12 months, with around 4.2 billion users globally. This makes social media one of the most effective channels in reaching customers directly in their own space, and savvy marketers will inevitably look to social as a core part of their growth strategy.

[PODCAST] Data Stories: Leaders at Work - Episode with Allie Wassum

Rahul Jerome — Thu, 25 Mar 2021 09:35:49 GMT

G2 users have voted Audiense as leaders across the board

leticia@audiense.com (Leticia Polese - Communications Manager) — Wed, 24 Mar 2021 10:19:55 GMT

G2 has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring.

“Leading the Audience Intelligence category pushes us to continue helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies, connecting social consumer segmentation with the rest of the marketing technology ecosystem”, says our CEO, Javier Burón. He emphasises that with the imminent rise of the “cookie-less world” brands will have to be truly audience-first, putting creativity and audience marketing back at the heart of strategy.

“For companies to get ahead and gain that most rare and sought-after of customer insights – the ‘why’, they need to look deeper,” states Jeremy Hollow, founder and MD of Listen + Learn Research, in a recent article published in our blog - How to create demand for social insight. Jeremy explains that while analytics can map “what” users are sharing on social, it struggles to uncover the “why”, and it’s richer audience intelligence and deeper, qualitative social insights fill the gap.

G2 Grid® for Audience Intelligence Platforms

Maintaining the leadership

Along with being voted as the leader of Audience Intelligence category we have also managed to maintain our leads highlighted in the last Fall and Winter Reports:

Audiense is not only leading four product Grids, but has also been named as a Momentum Leader in:

We have also maintained our position of leadership in the European Regional Grid Report for Social Media Analytics.

Having been rated highly by G2 users we have achieved substantial Satisfaction and Market Presence scores.

Albert T.

Director, Brand Strategy (Founder)

Mid-Market

(51-1000 emp.)

03/03/2021

"If you're not utilizing a tool like Audiense to get an advance profile of an influencer's following, then you're a generation behind the new industry standard."

Read full review on G2

[SURVEY] 4 crucial things marketers need from their audience research strategy

rachel@audiense.com (Rachel May Quin) — Thu, 18 Mar 2021 10:29:11 GMT

Ask any marketer what a typical day looks like and we’ll be able to reel off a list longer than your arm. Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team. Marketers juggle a lot of priorities and we’re expected to deliver across all our campaigns… and then some.

[PODCAST] Data Stories: Leaders at Work - Episode with Laura Morris

Rahul Jerome — Wed, 17 Mar 2021 10:10:56 GMT

How to Create Demand for Social Insight

Jeremy Hollow — Tue, 16 Mar 2021 09:09:06 GMT

The last 12 months have been marked by difficulties for marketing and research departments the world over. The economic downturn caused by Covid-19 has forced many to not only reconsider their budgets but more profoundly, their very ways of working.

[PODCAST] Experience is what you get when things don’t go as you hoped

Rahul Jerome — Thu, 11 Mar 2021 10:29:48 GMT

How Audience Intelligence Can Help You Understand Other Cultures

rachel@audiense.com (Rachel May Quin) — Wed, 10 Mar 2021 06:15:00 GMT

We all know that understanding your customers is the key to successfully building your brand. But what if you could REALLY get to know them - their values, their interests, their affinities - beyond the tweets?