This is a guest blog written by Rahul Jerome, founder of insight-intelligence.com, a hub that brings together cumulative wisdom of insight & research professionals, business intelligence specialists, ad planners, branding & marketing strategists with data analysts and tech providers to discuss new approaches to providing effective marketing and business insights. He is also the founder of The Insight Network, a private membership community exclusively for practitioners and professionals in advertising, branding and marketing insights. It is a safe environment for professionals to learn, share and connect with each other.
On June 3rd 2020, insight-intelligence.com launched the social listening sector’s first and only ever-green online event in partnership with The Social Intelligence Lab.
The Social Data Summit focuses on the latest and best strategies in regards to understanding consumer behaviour on social platforms. The 2nd edition of the virtual summit will take place online on 8th July 2020 between 11.15am and 5pm GMT. The summit will continue to feature inspiring case-studies, game-changing technologies and discussions aimed at learning and sharing best practice to improve how brands can drive business success through deep understanding of consumers using social data.
I am delighted that Audiense have chosen to partner with insight-intelligence.com and bring the Social Data Summit on every insight practitioner’s radar especially in the social listening space.
Here are some of the sessions from the launch edition that really stood out and which attendees found them highly valuable. The Power of Visual Insights – presented by Alina Hura from YouScan. The presentation showcased how users can go beyond text analysis by using YouScan’s AI powered technology to scan the internet for logos, objects, scenes in images to uncover hidden consumer insights that otherwise would not have been uncovered.
Alina presented some examples and case-studies on where and how their technology can play a better role to uncover actionable insights. You can watch the recording of the presentation via on-demand using the following link – The power of visual insights.
In another popular session, we had Sarah Marks from Campus Sonar presenting “The paired value of human analysis and social listening software in crisis”. Crises can happen to almost anyone, whether it be an individual, group, brand, or school, and although each crisis is unique and requires a slightly different, nuanced approach there are several practices that can be taken and adapted to each situation.
The case study in the presentation illustrates the value of social listening through consistent monitoring and analysis of your online conversation. Doing so provides a better understanding of your audience, as well as the opportunity to uncover any spikes or changes in conversation that might indicate a crisis is imminent, providing you with the ability to prepare and strategically determine the appropriate response. Watch the full presentation on-demand by registering here using the following link – The paired value of human analysis and social listening software in crisis
Finally, we had Jeremy Harbour, founder & MD of Listen + Learn Research, take us through a masterclass of how to get started in social insight. According to Jeremy, the brands that are leading right now are those that can stay closely connected to the people they serve. Social data is a great way to ensure you stay know how.
This session is designed for those who want to understand their audiences better. It’s for people who have glimpsed the potential of social data (the gold), and need to go beyond the limits of the listening tools (the jungle). If you want to see how a more explorative, qualitative approach can help create new insights – this is the session for you. Watch the full masterclass on-demand here - Masterclass: Getting Started with Social Insight: A Route Through the Jungle to Find the Gold
We are delighted to bring you some equally thought-provoking sessions and content for the next edition on the 8th of July.
The second instalment will be a continuation of some of the themes we touched upon last time, especially on how to derive key actionable insights by bringing in multiple sources of data. We have Newgate Comms Research, Bakamo Social, Kantar, Audiense and Convosphere presenting on the 8th of July.
In July, we have Jake Pryszlak, associate partner at Newgate Comms Research will be talking about “The importance of connecting data and not just collecting data”.
Andrew Nelson from Kantar Media, will present a case-study of a large drink brand; how integrating insights from surveys, social media, search and Kantar’s TGI and Paid Search data assets helped inform and inspire brand strategy. Attendees will also benefit from hearing how new techniques can augment tried and tested primary research.
Carlos Serra – Head of Strategy & Corporate Development at Audiense will be hosting a talk “All you need to know about Social Consumer Segmentation”
And finally, James Macgregor from Bakamo Social presents a fascinating story on discovering agile employees of tomorrow through social data intelligence. He believes that we all start learning through play. Hardcore video gamers never stop learning. While absorbed in their games, they’re also learning continuously, developing new skills in data analysis, teaming, strategising, and building leadership, among other things. Without even realising, these new skills that can also help them in the job market. So why don’t they mention it on their CVs? And why aren’t all employers looking for these people? Part of the answer is, traditional research techniques and dominant ways of thinking tend to obscure rather than reveal these realities. James believes social listening helps solve the problem.
To watch all these upcoming presentations for free. All you have to do is sign-up here - Social Data Summit
The virtual summit is entirely free to attend, sign-up above and share with your peers.
See you there!