It is unlikely anyone would think the industry of Martech is “easy” and “understandable”. The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day!
At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? How can we internally continue to shape the direction of strategic thinking for the Martech industry in a way we continuing eating our own dog food and using Audiense Insights?
In this series of blog posts, we aim to do this by analyzing niche software categories and understand their audiences better, suggest the top publications, micro-influencers and other useful information for each of them
These are the niche audiences we will analyze in alphabetical order (directly from https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/) if you have any preference in prioritization let us know:
The first one we will cover is Advertising & Promotion: PR
We are analyzing one of the “oldest” niche in Marketing and Comms. The audience we have identified are people that work in or partner with the PR industry. The companies that chiefmartech categorize as PR are below: (https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/).
After we identified employees and partners of these companies I created an Audience Intelligence Report for them and came up with the most relevant: Companies, organizations, niche media and micro-influencers for this particular niche according to our data. It is good to have a strong understanding and to keep up to date with the industry.
I also created a Twitter list with all of the criteria to make it easier to follow and a twitter thread that summarizes the post so it can be shared on social media ;-)
This is the twitter list: https://twitter.com/AudienseCo/lists/top-pr-software-industry
And this is the twitter thread to summarize it: https://audiense.com/understanding-martech-niches-from-chiefmartech-com-pr/
Top 10 companies of the sector by order of relevance:
Top Organizations by order of relevance
Top Media by order of relevance
Top PR Agencies by order of relevance
Top PR niche influencers by relevance (CEOs, Journalists, Bloggers, etc...)
Top niche influencers by no particular order
Well, that's it, I hope you enjoy it and please do not hesitate to send me your feedback