Latest research has proven that businesses will lose 15% of new Twitter followers within three weeks unless they make an effort to engage early.
According to SocialBro’s sample data, famous or influential individuals (100,000+ followers) will lose 1-3% of new followers in the first week and 10% after three weeks. The baseline churn rate increases to 5% and 15% for companies while ‘ordinary’ individuals can expect to lose 20% of new followers in the first week and 40% over three weeks unless they make an effort to engage with these users.
Follower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their communities. In a bid to increase follower numbers, brands are spending far more on social and Twitter announced ad revenues of $220 million in the last quarter of 2013; a 121% increase on the same period in 2012.
SocialBro’s Follower Retention analysis tool is designed to help users hold on to their hard won followers and ensures the best possible return on Twitter ad spend.
Javier Buron, CEO and founder of SocialBro, says: “Unsurprisingly, the more influential you are, the more likely your followers are to stick with you. But the bigger your community, the greater scope there is to gain an edge over your competitors by engaging your followers. Our new Follower Retention reports make this much easier by providing you with insight in to how you are performing and helping you to draw conclusions about the quality and relevance of followers you are attracting and keeping.”
Using the Follower Retention analysis tool, you can track campaigns in terms of quality and engagement and which strategies work best for their community, and work to improve follower retention figures by implementing some simple actions:
Javier says: “Make an effort to ‘follow back’, using lists to listen to your most important followers. Behind every profile is a real person, so do your best to interact with them, just as you would if they came in to your shop. Mention them; thank them for following you; favourite their tweets. Obviously you need to prioritise those that are real accounts and those that represent a real opportunity, but try not to ignore new followers or they will soon say goodbye.”