Stop. Wait a minute. Put down whatever you’re doing and pay attention. We spend a lot of time reading about the trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions. If you’re looking for the latest in marketing insights, here’s a collection of inspiring stats that will influence your strategy.
1. [Tweet "72% of marketers say they use social media to develop loyal fans."]
Source: Social Media Examiner.
Social media is the perfect platform to engage your fans and develop relationships in a relaxed, informal setting. With the right tools, it can also be used to enhance your CRM efforts.
2.[Tweet "52% of UK users turn to Twitter for info and inspiration about food/restaurants."]
Source: Twitter.
Food retailers, rejoice. 72% of people who Tweet at your establishment want to tell you you’re doing a great job.
3.[Tweet "70% of users feel more confident about a SMB/SME after following and reading their Tweets."]
Source: Twitter.
Attracting followers is about more than just increasing the numbers. Followers can lead to customers, as they learn more about your brand and see information about offers and discounts. Gaining followers can lead to trusting, profitable relationships.
4.[Tweet "80% of millennials access Twitter on a mobile device."]
Source: Twitter.
Ensure your Twitter Ads are perfectly optimized for mobile. In fact, mobile optimization is something you should bear in mind across all your marketing, mobile devices are extremely popular amongst millennials and Generation Z.
5.[Tweet "84% of luxury brands have a presence on Pinterest."]
Source: Marketing Tech Blog.
Pinterest is all about the visuals darling, and luxury brands thrive. It’s totally in this season to have brand boards of all your products for people to Pin to their own wishlists and lust over.
6.[Tweet "81% of people are more likely to take action from info shared on Twitter."]
Source: Twitter.
If the majority of people are more likely to take action based on the content of your Tweets, it’s crucial that you include strong CTAs to drive individuals towards performing the action you want them to take for maximum effect.
7.[Tweet "71% of marketers say they use social media to gain marketing intelligence."]
Source: Social Media Examiner.
Social media is a simple, and far cheaper, way to find out what makes your target market tick. There are a number of social media tools on the market that can help you tap into their thoughts and plan more effective strategies.
8.[Tweet "51% of people say Twitter influenced their consideration of a travel brand."]
Source: Twitter.
Positive word-of-mouth is helpful for any brand, but with over half of Twitter users saying the platform has influenced who they chose to travel with - presumably due to looking at information posted about a brand across the social platform - travel brands should go above and beyond to satisfy customers and generate that positive feedback.
9.[Tweet "Twitter Ads drive leads at one-third the cost of other paid channels."]
Source: Twitter.
Pretty impressive right? Advertising with Twitter is the way to go if you’re looking for an effective low-cost way of generating leads. Speaking of which...
10.[Tweet "23% of people who click on a Promoted Tweet purchase something from the brand."]
Source: Twitter.
How’s that for ROI?
11.[Tweet "48% of sport enthusiasts have purchased something because they saw it on Twitter."]
Source: Twitter.
Good news sports fans! Not only are sport enthusiasts 61% more likely to get all the latest sport news from Twitter, with 78% checking Twitter at least once a day, but they’re also open to a good targeted ad relevant to their interests, with 48% purchasing products because they saw it on Twitter.
12.[Tweet "Twitter users that follow vehicle brands are 3 times more likely to purchase a new car."]
Source: Twitter.
Twitter as a marketing channel is perfect for driving sales. If a person follows you, you can safely say they’re interested in what your brand has to offer, making them more receptive to making purchases.
13.[Tweet "36% of all marketers found a customer via Twitter in 2013."]
Source: Hubspot.
Social media is a crucial component in continuing to drive leads and generate sales as consumer behavior evolves.
14.[Tweet "46% of web users look to social media when making a purchase."]
Source: Marketing Tech Blog.
Now’s a good time to start using your social media channels to showcase your products and encourage purchases.
15.[Tweet "80% of your company’s future revenue will come from 20% of your current customers."]
Source: Forbes.
Does that surprise you? It shouldn’t. Delighted customers will keep on coming back for more, and they’re the best advertising your brand could ever ask for.
Social media is all-in-all an excellent tool to connect and engage with your customers and prospects, so why not use it to enhance your customer service and improve your overall marketing strategies.
