Today marks a massive milestone in our journey here at Audiense.
We are thrilled to announce that Audiense has been acquired by the consumer analytics powerhouse, Buxton, and a new era of audience intelligence is on the horizon.
For 30 years Buxton has been empowering retailers with insights into consumer behavior. This merger of Audiense’s intelligence products with Buxton’s innovation in analytics, brings a whole new level of customer understanding. Think of this partnership as finally enabling a true 360 degree view of the customer, spanning all interactions from in-store to online.
All brands and retailers face the same problem - that it’s hard to understand consumers across the entire purchase funnel. This partnership solves that problem.
Let’s dive deeper.
Buxton combines proprietary intelligence and AI with hundreds of data sets, including purchase behavior and intent data.
They are trusted by over 3,400 brands who use their robust product to capture, understand and activate audience data across 20+ integrated marketing channels.
Whether it's customer discovery, engagement, conversion, or physical location expansion and optimization, Buxton's Marketing and Location Intelligence products enable consumer brands to build long-lasting and meaningful customer relationships with data-backed insights.
Now they’re taking on Audiense’s audience intelligence suite of solutions that empower organizations to uncover, understand, and connect with their audiences. They’re gaining our advanced segmentation and actionable insights that have helped our customers optimize strategies across brand, product, marketing, sales, and beyond.
This partnership means combining what both platforms do best, to create something bigger and better that in the end, will strengthen customer relationships for brands and retailers.
Buxton’s acquisition of Audiense marks their second acquisition in two years. They are on a mission to deliver deep consumer insights and drive meaningful connections both in person and online, and their acquisition of Audiense helps them accelerate this.
Buxton’s customer analytics partnered with Audiense’s Social, Digital and Demand Intelligence platforms bring brands and retailers faster insights and a plethora of new data - enabling increased engagement and conversions at every stage of the buying journey.
We know that in today’s complex omnichannel landscape, connections are harder than ever. Well, the level of insight this partnership provides changes this, and redefines how brands use analytics to strengthen those customer relationships.
Brands will now be able to connect with their audiences in a way that's never been done before.
For our beloved customers, this means that our solutions and support remains the same, but our capabilities are enhanced to better serve your Audience-First growth strategy.
We are as committed to innovation as before but now with more fuel to grow: we just released our Linkedin product, more AI innovations and sources are coming very soon, stay tuned! This year we are transforming what consumer research can achieve.
Most importantly, thank you for being an integral part of our community. Your continued trust and collaboration inspire us to push boundaries and make every insight count.