Go beyond LinkedIn job title: Access the audience signals that actually drive action

Let’s face it: if you work with audience data in marketing, sales, or strategy you’ve probably hit this wall: 

• Outdated CRM lists, 

• Assumptions- based personas, 

• Targeting by job titles instead of what really matters: interests and behavior 

And while everyone talks about being “data-driven,” the most valuable B2B audience data in the world, LinkedIn’s behavioral signals on over 1 billion professionals have been out of reach for nearly every team that needs it. 

That just changed. 

Digital Intelligence for LinkedIn is here, built to flip audience strategy from assumptions to action, from job titles to behavior, from static CRM fields to meaningful interests. 

Introducing Digital Intelligence for LinkedIn 

Built in direct partnership with LinkedIn, this game-changing solution gives marketing, sales, and strategy teams access to behavioral audience intelligence, that was previously locked behind ad campaigns and inaccessible to research, planning teams or analysts. 

If you need to understand your audience based on what they actually do not just what they say they are, this is built for you. 

The untapped advantage hiding in plain sight 

Until now, it’s been difficult to bring credible, real-time professional audience data into strategic decision making. If you are an ‘Audienser’ you may already have access to deep social and digital insights from platforms like Meta or X, be linked to listening tools, doing CRM enrichment, but something critical was always missing: 

A 360° view into the professional world. 

LinkedIn sees more than résumés. It captures a 360° view of their professional (and personal) lifestyle.  

With Digital Intelligence for LinkedIn, you can finally access: 

• Declarative data like job titles, companies, seniority, education, and location 
• Behavioral and interest data including group participation, content engagement, and topic affinities 
• LinkedIn’s own machine-learning insights (yes, the same engine behind LinkedIn Ads) 
• Dynamic audience visualizations, and benchmarking, all delivered inside Audiense platform 

 💡 BONUS TRACK: Curious how many UK professionals who follow luxury watch brands like TAG Heuer or Rolex are actively exploring new job opportunities? Now you can have the information and take action. 

Why does that matter? Because this isn’t just a consumer insight, it’s a professional signal. Job-seeking patterns in this segment reveal professionals in transition, often entering higher-income brackets, switching financial providers, or re-evaluating lifestyle and purchasing choices. That’s gold for growth marketers, audience researchers, media planners, and market analysts alike: it’s not about the watches, it’s about the professional and financial context behind the interest. 
 
Whether you’re mapping a premium customer segment, benchmarking a competitor’s audience, or identifying high-value clusters for strategic targeting, these insights let you move first and put you ahead of the curve.   

👉 Check the full report here

No scraped data. No ads. Just real, compliant, high-impact insights that bring the professional world into focus. 

From campaign tool to strategic goldmine  

LinkedIn is no longer just for B2B marketing or HR. It’s become one of the most powerful behavioral data sources in the professional world. With Digital Intelligence for LinkedIn, you move beyond campaign execution or talent sourcing.  

1. See the groups your audience is active in, the brands and influencers they choose to follow, and the content that truly holds their attention. 
2. Spot the universities and schools that shape their networks (hello, alumni campaigns 🎓) and understand their professional affinities in real time. 

It’s a living map of professional behavior you can use to fuel market intelligence, sharpen positioning, target with confidence, and even guide product strategy, without waiting for a single click or impression. 

If you live and breathe audiences 

We know that you already have behavioral data coming out of your ears: clicks, likes, retargeting audiences, web journeys. But you’ve probably noticed that it rarely tells you what’s happening in the professional world.  

This is the missing layer 👉 real, compliant, professional behavioral data from the one platform where careers, industries, and business decisions actually live. Here’s what that means in practice: 

• For Audience Researchers: Move beyond personal lifestyle behavior and see your audience through a professional lens: industries, roles, and LinkedIn communities they actively participate in. 

• B2C Growth Marketers: Layer professional context on top of your existing high-intent signals. Know not just who clicks or engages, but their industry, seniority, and career signals, so you can target with precision even in consumer campaigns. 

• Media Planners & Agencies:  Go from “we think they like this” to “we know they follow these brands, groups, and their affinities in their professional life.” Build media plans that merge your current behavioral data with LinkedIn’s professional interests, so every spend decision lands where influence actually happens. 

• Market Intelligence & Competitive Analysts: Add the professional dimension to your competitive view. Benchmark not only what audiences do socially, but who they are professionally, which companies they follow, and which sectors they’re drifting toward, turning your reports into strategy blueprints. 

And the impact ripples far beyond marketing research or media planning. 

👉 From CMOs shaping GTM strategy to sales teams sharpening outreach, from RevOps aligning audience definitions to product marketers refining messaging and even HR and talent teams mapping the right talent pools, professional behavioral data from LinkedIn gives every function a clearer, faster path to action. 

From data to decisions: Powered by AI 

Now, you might be thinking… “I like it, but it’s just another tool, another workflow to learn, that sounds like extra work.” Right?  

Here’s the good news: Digital Intelligence for LinkedIn doesn’t just give you richer data, it makes it instantly usable. With our direct MCP AI connectors, you can ask complex audience questions in plain language and get clear, strategic answers right away (yes, I can hear your little “Woohoo” 🥳).

No more decoding dashboards. No more guesswork from raw charts. Instead, ask:

1. What emerging industries or niche sectors are most relevant to this segment based on their company follows?  
2. Which LinkedIn groups does our audience are in, and how can we use them to build credibility? 
3. What universities are most represented among our target segment, and how can we use that to shape alumni outreach? 
4. How does our audience compare to our top competitors in terms of industry, seniority, and content engagement? 
5. What does this audience segment look like in different regions, and where are the highest concentrations of opportunity? 
6. Which media brands does our audience trust and engage with—and how can we use that to shape smarter media buys?   

And that’s just the beginning. 

MCP turns behavioral signals into stories, segments into strategy and data into decisions. 

It’s not just more data. It’s a smarter, faster, more human way to use it. 

The bottom line? 

You no longer have to guess who your audience is. Or rely on outdated CRM fields. Or wait for campaign data to validate your strategy. 

With Digital Intelligence for LinkedIn, you’re not just accessing data, you’re understanding the professional world in motion. 

• Real behavior 

• Real-time insight 

• Strategic clarity 

All without needing to launch a single ad. Ready to See It in Action? 

If you’re shaping segments, aligning GTM teams, or rethinking your targeting this is your moment. 

👉 Book your live demo now and see what your audience is really made of. 

Let’s go beyond the job title!