[Product Update] More control, less effort! Discover the latest news about the Audiense portfolio

We’ve been busy behind the scenes, crafting a faster, smarter, and more insightful experience for you. From enhanced audience definition tools to powerful comparison features and highly anticipated improvements, — here’s a look at what’s new, what’s better, and what’s on the horizon.

See the summary 👇

👉 In addition, check what's coming here!

🥳  What’s new?

[Insights] Custom Rankings Are Now Profile Groups ❤️‍🔥
See how Profile Groups stack up across clusters at a glance. 

Introducing a whole new way to explore your audience: the heatmap comparison view—now more powerful than ever. For the first time in Audiense Insights, you can view a complete comparison across all audience clusters in a single, unified heatmap. Not only can you rank individual @handles—you can now compare entire custom groups of interests (Profile Groups, formerly custom rankings) side by side.

🔎If you haven’t explored the heatmap yet, now’s the perfect time. It gives you a dynamic way to understand how different profiles—or groups of profiles—resonate across your entire audience. You’ll be able to:

• Compare the relevance and impact of a single influencer or brand across all clusters
• Create and evaluate custom groups of influencers or brands to see how they perform in relation to your audience’s clusters
• Move beyond one-off comparisons and uncover which groups really connect with specific segments

👉 This new capability is especially valuable when you’re trying to assess potential influencers, partnerships, or sponsorships and answer the question “How relevant is this group of influencers or brands to my full audience?”

The heatmap highlights your key metrics like Affinity and Uniqueness, making it easy to spot standout profiles and groups at a glance. And with new filter options, you can focus only on the Profile Groups that matter most—cutting through the noise to uncover high-impact insights.

Get familiar with the heatmap now and start uncovering richer, more strategic insights about your audience today 👉 Log in and explore it for yourself!

[Demand] New tab alert 🚨 Time-based search trends to gauge what's on the rise or decline

A major addition has landed in your Demand reports: the Search Trends tab. This new area in your dashboard brings powerful historical insight into how the interest in your entities has evolved across Google and YouTube. Let us tell you more about it:  

• You can track search volumes going back 36 months on Google and 12 months on YouTube.
• You can zoom into specific timeframes or focus on particular entities to spot spikes, dips, or emerging trends.
• You can apply filters by country or entity to fine-tune your view.

Whether you’re validating brand momentum, tracking talent buzz, or spotting rising IPs, the Search Trends tab gives you the time-based context you’ve been missing.
😎 You already have a Demand account? Time to explore it!
😱 You don’t have access to Demand yet? Let us know 

[X Marketing] From posts to strategy: cross the new bridge between Tweet Binder and Audiense Connect

Explore the new capability that lets you seamlessly connect your Tweet Binder account with Audiense Connect—unlocking deeper audience analysis and smarter X (Twitter) strategy tools. Whether you're a free user or a paid client, you can now go beyond tracking posts and start understanding who is behind them. 

Setting it up takes less than a minute the first time, and once you're in, you'll have access to advanced audience intelligence features that take your campaigns and reports to the next level.

🎥 Check out this short loom video to set up the bridge.

🚀 What’s better?

[Insights] Can't always isolate influencers or brands by bio search? 🔎 Now type the display name or handle.

A small but helpful addition. We’ve added a handy new Name filter in the Influencers & Brands tab. Now you can quickly search for profiles by name or username, just like with the Biography filter. It’s all about faster results, less scrolling, and more precision.

[Demand] Don't limit yourself to only a few entities with the expanded view

It’s now easier to dive into your data with the new expanded view. You can now see all entities in your report — not just the top 10, giving you a fuller picture of your analysis. Navigate through paginated lists, apply flexible filters to spotlight key entities, and reorder your view to focus on what matters most. This update gives you more control, more depth, and smarter ways to explore your insights.

[Soprism] The new Audience Definition Library brings clarity and structure to audience building 👀

We’ve made it easier than ever to explore and activate your audiences in Soprism. With a cleaner structure and smoother navigation, finding the right audiences now takes less time and fewer clicks. Mindsets are now front and center, making them easier to spot and activate in just a few steps.  

What does it mean for you? 🫵

• A clearer structure that improves how audience definitions are categorized.
• A more user-friendly experience, making it easier to browse and select the right audience definition.
• Mindsets are now in the spotlight! No longer mixed in with everything else, these high-quality, data-driven readymade definitions are now more visible and easier to adopt.

💡 What’s coming?

Your input helps shape the future of Audiense - Best, as a team! 💜