Audiense Blog

Consumer trends to watch in 2026 and what they mean for marketers

Jackie Davies — Tue, 16 Dec 2025 13:14:17 GMT

Consumer behavior is changing fast, and 2026 is going to accelerate every shift we started to see this year. From frictionless shopping and fading brand loyalty to the rise of wellness tech, smart homes, and micro-communities, the year ahead will change more than what people buy. It will change how they discover products, make decisions, and connect with brands across channels and moments.

[Product Update] Your Audience Intelligence Stack, Smarter Than Ever

celine.geeurickx@audiense.com (Céline Geeurickx) — Thu, 23 Oct 2025 11:21:06 GMT

The end of the year is coming fast, and what a year it’s been so far! As you might have seen in your last product update, we’ve embraced big changes: a new look, a new energy, and new data partnerships (including LinkedIn). After such a busy summer, it’s the perfect moment for Audiense to refocus, and celebrate what Audiense truly stands for today (and in the future 🚀).

Black Friday 2025: The Audience trends shaping up this year’s biggest shopping event

Jackie Davies — Thu, 16 Oct 2025 16:51:29 GMT

November 28th is quickly approaching. Black Friday (the day after American Thanksgiving) is the most popular shopping day of the year, across the globe. The “Black Friday” we know today started in the 1980’s, and the name meant that retailers were going from being in the red (selling nothing), to back in black (making a profit) because people were shopping again.

How millennials want to be marketed to on social media

Jackie Davies — Fri, 10 Oct 2025 07:06:50 GMT

Millennials spend on average 2 hours and 15 minutes on social media per day. For marketers, it is by far the top channel to reach them through – we know that. Millennials, as compared to any other generation, engage with brands the most on social media.

TikTok Shop is on the rise: how to start selling on TikTok today

Jackie Davies — Fri, 19 Sep 2025 11:20:10 GMT

TikTok Shop, as the name implies, allows merchants to sell their stuff through TikTok, and in return TikTok collects a fee.

Gen X: the middle child you need to pay more attention to

Jackie Davies — Thu, 11 Sep 2025 20:57:23 GMT

There are 66 million Gen X in the US (45-60 year olds), and they make up roughly 30% of the population, but they are the biggest spenders.

Go beyond LinkedIn job title: Access the audience signals that actually drive action

celine.geeurickx@audiense.com (Céline Geeurickx) — Thu, 04 Sep 2025 12:45:00 GMT

Let’s face it: if you work with audience data in marketing, sales, or strategy you’ve probably hit this wall:

Game, set, match: The biggest US Open activations and how any brand can win

Jackie Davies — Wed, 27 Aug 2025 20:20:48 GMT

The US open, which kicked off August 24th, has got us excited for so many reasons.

[Product Update] Bold New Look, AI Superpowers - Your Summer Product Update ☀️

celine.geeurickx@audiense.com (Céline Geeurickx) — Mon, 18 Aug 2025 16:02:32 GMT

Whether you’ve been soaking up the sun by the sea, hiking in the mountains, or enjoying a staycation, summer is winding down, but we’ve been anything but idle since our last update.

Fall fashion trends and the audiences behind them

Jackie Davies — Thu, 14 Aug 2025 10:45:04 GMT

Fashion has taken all sorts of turns lately. This summer we’ve seen Labubu’s as bag charms to jelly shoes becoming a thing again – and it has us wondering, which fashion trends will we be seeing this fall?