Audiense Solutions - Identify, understand & reach a new market with Audience Intelligence

Tailoring a strategy

Using social data, innovative companies are able to identify and understand any audience, allowing them to tailor their strategy and deliver their purpose in the most impactful way. Through a data led approach Audiense can help identify, understand and reach a new market.

Using Audiense Insights this beverages retail brand was able to:

Identify and understand the audience of a similar product in their new market (a new potential competitor)
Identify a small segment of “health conscious” people which was the ideal audience to promote their new product to.

How did they do it?

They created an audience intelligence report based on people following and mentioning for each of their already known competitors.
They realised they had a new potential competitor out of that first analysis.
Then created another audience intelligence report for that new potential competitor where they identified a small segment of “health conscious about water” people which was the ideal audience/early innovators to promote their new product to and use them as a focus group to understand this part of market.

Identify, understand & reach a new market

Tailoring a strategy

The approach was not to “steal” the full of audience of the well-established brand but to find a segment that this new product could resonate with and use these insights to gain loyalty.