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Master one social media strategy in 2025: Discover how top brands like Spotify, Gucci, and Tesla thrived in 2024 by doing this one thing and doing it really really well.
Discover how Nike can leverage audience intelligence to enhance its marketing in Europe and effectively compete with Adidas.
Discover why audience intelligence beats out traditional market research with real-time insights and deeper audience understanding.
Netflix’s Monsters reshaped our views on the Menendez brothers. Using audience intelligence we explore public sentiment shifts and the overall cultural impact of the series.
Scandals can boost an influencer's fame, but are they worth the risk for your brand? Learn when to stick around and when to walk away from an influencer amidst a scandal.
Discover how to create viral content using audience intelligence. Learn how tools like Audiense surface personality insights and media interests to help you craft content that clicks.
Struggling to connect with your ideal customers? Learn proven strategies for audience targeting and content creation.
Struggling to connect with your target audience? Our step-by-step audience analysis guide will help you understand your customers' needs, preferences, and behaviors, so you can create highly effective marketing campaigns.
Fantasy adaptations could be the key to saving streaming platforms from downturns and high churn rates. Discover how this genre's loyal fan base could boost subscriptions.
Explore our September 2024 updates: new features and improvements to enhance segmentation, reporting, and user access!
Discover common audience analysis mistakes and learn how to avoid them with our comprehensive guide. Improve your marketing strategies by ensuring accurate audience insights.
Unlock the power of audience insights with our Audience Analysis Toolkit. Get practical tools, templates, and guides to elevate your marketing strategies and drive results!
Learn how to use Audiense for effective audience segmentation with our comprehensive step-by-step guide. Improve your marketing strategies and grow your business.
Discover the reasons behind tennis's rise in popularity. From new tennis champions and pandemic influences to social media and influencer trends, explore how tennis became "so hot right now”.
Discover why audience intelligence is crucial for small agency success. Learn how data-driven strategies can win clients, build effective marketing campaigns, and uncover valuable insights to stay ahead of competitors.
Small agencies are thriving and they have audience intelligence to thank. Learn how audience intelligence tools empower these agencies to create winning marketing campaigns, and gain more clients along the way.
Discover how successful audience analysis transforms marketing strategies, enhances targeting, and drives growth for small agencies. Learn key insights and best tools.
Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.
Master localization marketing with cultural insights, data-driven strategies, and audience intelligence tools to make your global ad campaigns successful and impactful.
Strengthen agency-client relationships by leading with data. Discover how to help your clients grow their market presence and avoid breakups with strategic insights.
Discover essential strategies to win and retain clients with audience intelligence. Learn to leverage tools for precise targeting, personalized approaches, and building lasting client relationships. Optimize your client acquisition and retention now.
Discover how data-driven agencies like Media Monks and Merkle fuel brand success through hyper-personalization.
Discover advanced strategies to understand and engage target audiences. Learn how to leverage psychographics, behavioral segmentation, social listening, and data-driven personas for impactful campaigns.
Discover techniques and practical approaches to help you produce compelling TikTok content with viral potential, grasp the algorithm, improve captions and hashtags, work with influencers, expand your audience, and monitor performance.
Learn how Audiense leverages customer feedback from agencies and brands to drive product innovation, prioritize new features, and meet evolving audience intelligence needs.
Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.
Enhanced segmentation with cluster count control, new interest categories visual, and more! Discover how these updates benefit you in our latest product update.
Unlock strategic success with SOPRISM. Master personalization, tackle challenges, and turn data into tailored strategies for efficient agency marketing results.
Position your agency as “Influencer experts” and learn how to help your clients avoid these top influencer marketing mistakes.
Discover how audience intelligence empowers agency teams to win pitches and grow their client base.
Stop wasting time and money targeting the wrong audiences. Learn how to detect if your audience targeting is off, and how to fix it.
As Coachella has become more mainstream, so too has the line-up and the influencers attending. Discover how evolving demographics and social media stars are shaping the Coachella experience.
Stop publishing AI-generated content! Learn how to harness the power of AI for informed audience insights, not robotic articles. Discover how to apply these AI insights to create content that truly resonates.
Stop creating bad ads, and unlock the strategy behind building ones that resonate with audiences. Learn how to revive the golden era of advertising with audience insights.
Make the PESO model work for your agency with data-driven insights. Learn how to optimize ad spend, enhance media planning, and achieve client success.
Ace your next creative brief using audience insights! Learn how to leverage the Audiense platform to create winning campaign strategies in minutes, and impress your clients every time.
Upgrade your audience intelligence skills. Learn from industry experts how to get the most out of your audience intelligence tools, through best practices and first hand experience.
Drive agency success with audience intelligence. Follow our agency roadmap and learn how to turn audience insights into winning marketing campaigns.
Unlock client success with advanced audience segmentation. Learn how to cut through ad noise, and target the right audiences with the right marketing mix, and stop wasting ad spend.
2024 started off strong with the release of Saltburn across streaming channels, plus major Oscar wins for theatrical releases. Here’s how studio and streaming service marketing teams are changing the face of cinema.
Unlock the power of audience intelligence tools for agencies with our comprehensive guide. Learn how to choose the best platform to drive real results and become a marketing hero. Deep dive into platform use cases and case studies, and compare the top platforms on the market.
With the right approach, social media is the perfect growth tool for retail and small businesses. This checklist gives you a head start so you can seamlessly navigate the competitive social media landscape.
Small budgets, big wins! Learn how small businesses still participated in the Super Bowl hype, without spending millions on an ad-spot.
In this edition of Audiense spotlight, we’re shining a light on retail SMEs successfully making an impact online to drive sales and grow their businesses.
At AudienceCON 2023 we were honored to chat to Christine Osazuwa about how she puts audiences at the heart of her strategy working in the music industry. Here are the key takeaways.
Ditch your macro influencer strategy. Embrace the power of micro-influencers, and increase your brand's reach through authentic connections.
In this month’s spotlight, we’re turning our attention to how CPG brands are using eCommerce and D2C marketing to reach customers in creative new ways.
Netflix’s Griselda diverged from Narcos with bold casting choices, themes, and a twist on history. This genius strategy to take this Cocaine Crime show in another direction, won them new audiences. Read this post to learn how they did it.
Even among the businesses that do use social media, their usage is more one-dimensional and may be limited to just marketing. But social media can do so much more for your business. Here are 12 ways to unlock the true value of social media for your business.
As one of the fastest growing elements of the marketing mix, digital marketing is a crucial tool for any modern marketer. We’ve compiled a list of digital marketing trends marketers should look out for in 2024.
CPG brands, evolve or die! Discover the 5 best places to uncover new market opportunities, from trends to new customer niches and evolving customer preferences. Change with your customers, or watch your competitors win them over. Learn how to always stay innovative with the help of audience intelligence.
Prepare your brand for the competitive landscape of 2024. Learn how data enrichment can help build out a 360-degree view of your customers, giving you a leg up to beat out the competition and win at personalization.
In this spotlight analysis, we’re exploring how innovative CPG brands across all of the major categories are embracing DTC marketing channels and data-driven approaches to grow their market share.
CEO and Co-Founder of Audiense Javier Burón shares his annual highlights for the company, and the wider industry, in our 2023 year in review.
2023 was an incredible year for pop culture. From Barbie to Swifties, as well as changes to the way we work, here's our top 10 cultural trends for the past 12 months.
Top social media listening platforms provide key insights about customers and brand — here’s how you can optimize that data with audience intelligence.
A successful product launch is one that is backed by in-depth audience research. Discover the top five steps not to be skipped before your next product launch.
Dive into Laura Simpson's presentation on audience engagement, AI, and diversity from AudienceCON.
Get inspired for your 2024 campaign planning with these four imaginative B2B campaigns going to, and from, SMEs.
Audiense now has the ability to merge segments, create customized reports and export your audience to Meta ads from SOPRISM, and more.
Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.
The sky's the limit when B2B marketers tap into the creativity, insights and reach of the right influencers. By continually exploring new ways to strategically collaborate, brands can stay agile, deepen engagement and position themselves as thought leaders.
We talked to B2B marketers & executives who shared their favourite examples of B2B influencer marketing in action – from reputable brands to small startups.
Discover 5 ways social listening marketing enhances customer advocacy, engagement, and brand love.
If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century. Here’s how influencer marketing can revitalize your B2B marketing strategy.
Audience research is defined as research conducted to learn about your audience to help you better understand them and their preferences. It’s increasingly in demand but why is audience research so important?
Learn about the top customer data types for retail enterprises and how leveraging them can enhance customer insights and drive business growth.
Manage, prevent and recover from bad press with these 8 easy steps. Learn how to handle your next PR crisis like a pro and keep your brand’s reputation safe.
Technology has a lot to offer to social media marketing. VR and AR are among the most efficient recent innovations that could revolutionize your strategy.
Learn how to leverage social listening to gain valuable insights into your audience. Uncover best practices and take action.
Delve into the nexus of artistic vision and data in music. See how streaming, audience trends, and fan engagement, spotlighted by Coldplay, shape today's industry.
Audiense's deep analysis provided insights into the target audience's behaviors, interests, preferences, and more — helping decide what users to target in programmatic ads and increasing the ROI of Digitrax’s pre-launch campaign.
As Barbenheimer takes the global box office by storm, we’re exploring how agencies and entertainment brands are teaming up to create movie magic and revive the industry.
Learn from Barbie’s 1.3B box office hit and the brand partnerships that cashed in on its success. Discover how to find the perfect movie partnership for your brand with Affinio insights, and don’t miss out on Mattel’s next megahit.
This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone. But that hasn’t stopped brands getting inventive. Here’s our pint-sized takeaways, enjoy responsibly.
Richard Bowman and Louisa Livingston demonstrate how marketers can unlock the power of ChatGPT for insights, segmentations, and research.
Whether you like to sip something sparkling or make it Irish, the drinks industry has been innovating as appetites change. Here’s how agencies are charging their alcohol brands for success in a shifting consumer landscape.
Unlocking the power of marketing segmentation and personas for targeted success. Learn how to craft effective strategies that resonate with your audience.
Learn more about the different types of Consumer Segmentation you can use to help build a comprehensive view of your target audience.
Last month was the first AudienceCON! We’ve compiled 10 key lessons for marketers, from trusting creative instincts to driving customer-centric culture change.
Learn how to create compelling marketing personas that boost your brand’s success.
Where is data most useful within marketing campaigns? How should it flow between departments within a company? Two industry leaders share their views with us.
What are the marketing and advertising trends fuelling the automotive industry? How are ad agencies driving sales and increasing brand awareness with intelligent campaigns targeting their intended audiences?
Ready to accelerate your marketing? Take a look at spotlight on how agencies are fuelling the automotive industry through clever consumer campaigns.
Want to take your social media targeting to the next level? Learn how to incorporate audience intelligence insights into your targeting strategy with Audiense.
ChatGPT significantly speeds up and enhances market research. By leveraging its ability to analyse large data volumes, it saves time and effort in exploring new product categories, identifying customer needs, and hypothesising about consumer behaviour.
Audiense now has new AI generated segment names, GWI attribute matching summary, more SOPRISM Personas, a beta export to Meta Ads manager and more.
We’ve collected some of our favorite social media based approaches to UGC from various brands for you to take inspiration from and start maximizing your social ROI.
Learn how to create a powerful Twitter marketing strategy that drives results. Follow these steps and adapt as the platform evolves.
Get up close and personal with Fenty, ColourPop and Glossier to understand how modern beauty brands are bringing colour to their marketing campaigns.
Generative AI has already transformed the way we work and live virtually across every domain and that's just scratching the surface. In this blog, Mike White revisits how emerging technology will reshape branded experiences through an unprecedented set of AI creative tools.
Brand ambassador vs influencer, which is the right choice to advocate for your business? This simple guide will detail the differences and how you can choose.
Unlock the potential of Reddit in your marketing strategy, using our beginner’s guide to using Reddit for audience research.
In this case study, we’ll explore how Matt teaches consumer insights to future marketers, with Audiense as a key tool.
With so many consumers already tracking their own health data, femtech brands have an eager audience ready. In this spotlight analysis, we explore the opportunity for femtech brands looking to break into the mass market.
Last week we announced our acquisition of Tweet Binder, and this week we’re so happy to share that we’ve also acquired Affinio, the social audience segmentation platform.
Unveil Call of Duty Enthusiast Audiences. Dive into demographics, psychographics, and potential reach for effective targeting.
Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.
Discover how brands can use Pinterest to get closer to their customers, along with examples and practical tips, in our latest blog.
Learn about the latest data-driven marketing strategies shaping the industry. These 6 examples will inspire you to update your strategy.
Pet care spending is on the rise and the consumer mindset is shifting. Discover some of the best-in-class pet industry marketing campaigns and learn how to tap into the lucrative pet parent audience.
TikTok has exploded in popularity, with an abundance of influencers available. Let us show you how to find TikTok influencers for your business to partner with.
Learn how to find influencers on Instagram with targeted research methods and audience analysis tools.
Today we no longer discuss the feelings triggered by a single ad, post or piece of a brand’s communication. Still, we need a holistic approach and understanding of the impact of the entire digital-informational environment.
When it comes to building a campaign, audience intelligence can power all the key phases relating to planning, activation, and measurement.
Let’s dive into the ins and outs of how podcast sponsorships work, how to successfully secure one, and how to use audience data to find the right brands to partner with.
Explore the role audience intelligence and sentiment analysis plays in crisis communication. See first hand how we used Affinio and Talkwalker to surface and learn about the audiences behind the #BoycottHersheys PR crisis.
A social media style guide is crucial for maintaining a consistent brand identity across your social media pages. Find out more here.
The combination of Kantar’s deep expertise in consumer research, analytics, innovation and brands, and Audiense’s social consumer intelligence technology and data engineering capabilities has empowered an advanced platform, Digital Mirror.
With the current global economic downturn, how much are consumers really willing to spend on luxury travel? In this blog, we’ll explore how luxury travel brands are using UGC and influencer marketing to reach consumers.
Discover the power of audience intelligence, with a dive deep into one of the sample Pinterest trends from the company’s annual 2023 Pinterest Predict trend report.
It’s time to stop underestimating the power of a YouTube collaboration. In this piece, we’ll walk you through the steps it takes to succeed – from running a report and finding YouTubers to partner with to setting that partnership up for overwhelming market influence.
Effective storytelling is particularly important in travel marketing, where you need to sell an experience. Stories are the key to building a deeper connection with the people and places that make up said experience. In this blog you'll know how to ensure that the story your brand is telling doesn’t get missed.
Join the journey of an emerging artist with Affinio. Unlock audience insights that help propel new artists and grow their fanbase.
Brand ambassadors become an extension of overall strategy. Here are some of the ways they can improve your marketing results.
Unlock TikTok’s impact on music and learn how artists like Miguel experience new popularity through viral trends. Explore Affinio’s insights into evolving audience dynamics, and how to separate the new audiences from the old ones.
Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of. In this blog, we’ll explore how consumers are approaching travel in 2023 and how marketers can tap into the opportunity.
Identifying your target audience is important for search engine optimization and proper marketing. Find out four ways to learn about your perfect buyers!
Discover how two seemingly unrelated brands, with two very different audiences, join to create an epic brand partnership. Learn how your brand can find its perfect partner using Affinio data, and if the partnership will lead to new desired audiences.
In this blog, we will explore how you can combine social listening, Audiense and SOPRISM to unearth audience insights powered by Meta, with a real example that will pave the way to adapting these methodologies.
Dive into the online discussion around the “Died Suddenly” movie, and uncover the audiences behind it. See how we use Affinio to reveal which audiences on social media are real and which are fake.
Marketers need to be constantly on their toes to ensure that they’re catching up with the latest trends and using the latest insights to their benefit. We’ve explored four of the key marketing trends you should consider for your 2023 marketing strategy.
Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data.
At its core, a customer journey map is a tool to understand your customers to serve them better. The more customer research you put in, the more accurate your personas and journey maps will be allowing you to be there for your customers.
Navigate the top 5 marketing trends for 2023, including influencer growth, social responsibility, sales and marketing alignment, curated content, and podcasting. Learn how Affinio can enhance each strategy with consumer insights.
In this article, we explore the ways that ChatGPT will impact the job of a market researcher.
Identifying the target audience is one of the most crucial aspects of a successful ecommerce marketing strategy. Audience intelligence can help to build a complete picture of the target audience and competitors, and even discover new audiences that you might not have noticed before.
Learn about the Stanley Tumbler’s rise to fame as a 2023 viral sensation fueled by influencer marketing. Understand the four strategies brands can use once their product goes viral, to build momentum and keep the buzz alive.
Ready to be more Disney in 2023? Discover how to bring more magic to your marketing with in-depth audience intelligence and four key takeaways from the Disney Parks marketing strategy.
Master Super Bowl marketing on a budget. Use these 6 marketing strategies to create brand awareness during the big game, without breaking the bank on a $7 million dollar Super Bowl commercial.
In this year’s CEO letter, I wanted to talk about some of the things that have kept us up at night, both the good and the bad. Let’s start with…
Meta Description: Discover how Big Data has changed the music industry forever. From artist discovery to audience engagement, see how audience insights are impacting the industry, and how labels can use it to their advantage.
Our free Audience Intelligence reports are easy-to-use and pack value! Sometimes you need a springboard start. As an Audiense product specialist, let me help you!
Uncover Gen Z shopping habits and the brands they’re most loyal to. Learn how comfort, diversity, influencers, price, personal values and sustainability all shape their fashion choices.
Brand activism done well can be a game-changer for you and your customers. It can build awareness, provide a competitive advantage, and engage customers in a whole new way. In this blog, we’ll explore how Ben & Jerry’s, Patagonia and Peloton are using brand activism to build lifelong customer loyalty – and accelerate their growth.
The audience intelligence platform you know and love is about to get even better, as today we announce our acquisition of SOPRISM.
We’ve collected a range of data on who is participating in the crypto conversation and distilled them into insights, to help marketers and brands understand how to reach them better.
These past few months, we have kept busy getting some new innovations ready for you!
There are plenty of opportunities for brands to command significant market share in relevant conversations surrounding the World Cup. It’s all about using the audience data around the event to your advantage so you can discover opportunities to drive conversations and engagement.
What makes DTC marketing unique? When you’re not relying on retailers to sell your product, you have to work harder to build a strong brand and get it in front of customers. By looking at real-world examples of successful DTC brands Chewy, Dollar Shave Club, and Allbirds, we’ll uncover what they do to stand out online.
Digging into larger, generic universes and exploring how internal clusters are linked can add great value to your brand. By going beyond the topline, surface-level information to tease out the micro-communities and intracultural audiences you will gain an invaluable advantage against your competitors.
All in all, innovative marketing campaigns can help companies raise awareness and save lives. But you need to have the right tools if you want your campaign to go viral like Ovarian Cancer Action's #FollowedByCancer did.
Boost your brand during the holidays with 7 these seven proven marketing strategies. From early emails to targeted ads, Affinio can help you attract more customers during the busiest shopping season of the year.
In this blog, we tack how brands can connect with consumers in a changing climate, with examples from Adidas, Disney, and Hyundai.
Twitter presents the perfect opportunity to be a channel tailored to enhance the buying experience and round out your account-based marketing strategy.
Audience analysis helped WWF to get a better understanding of whom to target with their campaign. By maximising niche influencers as well as their partnership with similar NGOs, the organisation was able to spread the message, grow their following, and amplify mentions of #NaturePositive.
We wanted to pay closer attention to how NGOs are using social media to spread the good word. In this blog, we’re zooming in on how Greenpeace, WWF and the Rainforest Alliance are making social media a success story…
Our SOC 2 attestation represents a valuable addition to our suite of enterprise-grade features that support customers in highly regulated industries such as finance, telecommunications, and education.
We’ve looked at tactics that will help your salesforce have an engaging social presence, bringing more interest to your brand as well as extra leads and sales.
In the blog, we take a comprehensive deep dive into audience segmentation for brands on Discord. Get inspired to whip your Discord server into shape.
How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.
Here are 6 easy steps to create an audience-engaging social media workflow.
In this blog, we’ll be examining the online audience of luxury brands and cryptocurrency users, plus we’ll look at some sterling case studies of brands getting it oh-so-right.
Attract a bigger box office audience with these six marketing strategies. From publicity stunts to brand partnerships, learn how to create a winning campaign for your upcoming TV series or film.
Our DSP integration allows Audiense users to migrate audiences & communities across multiple channels (Facebook, Twitter, Instagram, Spotify, Open Web, etc), or directly push data segments for activity into DSPs such as Google DV360, TheTradeDesk, avocet, xandr, ROKU, MediaMath and more.
Explore the impact of sustainability on the consumer perception. This blog post uncovers eco-conscious consumer trends through social listening layered with affinity-based segmentation.
Developing an influencer marketing strategy is a key component of a killer overall marketing strategy. Smash your revenue targets and develop a powerful brand with this How-To Guide to influencers.
Understanding the community behind the metaverse is essential for businesses and individuals who want to be a part of this growing ecosystem. So we wanted to do an audience analysis to uncover the hidden metaverse narratives and the audience driving the conversation.
Craft the perfect ICP for your brand. Learn how rich audience insights, like interest and behavior data, are the building blocks of a detailed Ideal Customer Profile.
A brand partnership or collaboration if done right can double your brand’s reach, create buzz, and increase site visitors and overall sales.
In this blog, we’ll be exploring the rise of the TikTok influencer and brands getting influencer marketing oh-so-right. Plus, we’ll be diving into our usual breakdown of what the TikTok (and importantly, the #TikTokMadeMeBuyIt) audience is actually made of. Let’s go.
In this blog, we’ll explore how MDLBEAST is transforming the music scene and how audience intelligence and influencers are having a positive impact on the culture and community of the music scene in Saudi Arabia.
5 easy ways to find the right influencers for your brand. Regardless of your budget, learn how audience insights can point you to the best micro and macro influencers that have a high relevance amongst your audience.
While the esports industry overall is still in a relatively early stage, more and more companies are turning to their massive live events as a way to reach one of the more valuable online markets. However, it’s key that companies don’t just spend money for the sake of it.
To ensure that you get a solid idea of whether your social media plan has succeeded or failed, follow the steps below to measure your campaign performance.
Time-saving updates, a behind the scenes look, new beta features, customer feedback & so much more in our Summer product update.
We’ve spent the last few months talking to experts from Logitech, Roblox, Gala Games, Wunderman Thompson and VICE Media Group/Virtue about how digital spaces are changing the rules of creative innovation.
The process of identifying target audiences has continued to shift, as many marketers are trying new techniques to learn more about their customers. One such technique is building audience personas. An audience persona is the visualization of a fictitious person that represents one of your core audience segments.
In this blog, we’re diving deep into the brands partnering with leading gaming platforms in this space, to understand how they’re using these virtual audiences to transform the metaverse into their very own consumer playground. Are you ready, Player One?
We have identified four ways Audiense works with YOUKNOW Digital to make the most of their clients’ tech investments and drive real value for their campaigns. If you’re a digital consultancy or agency, take notes.
Technology is a somewhat blurry category when every brand has a digital presence. In this blog, we’ll be focusing on the major players in the tech space, from Google, Samsung, and Microsoft to the mystical world of NFTs and tech-driven personalisation.
Read our guide to Twitter Lists, covering everything from how to create one to how to use them in exciting new ways. Discover Twitter lists with Audiense.
Many brands and industries create Twitter lists of influential people who have views on important topics or influence among their audience.
We’ve used SOPRISM to understand the level of audiences interest in environmental issues, to inspire brands in their sustainability efforts and help them attract these audiences.
It’s time to take your marketing to the next level with a comprehensive YouTube channel that’s built to impress. Whether you’re queuing up a new client or striving to impress an investor, you’ll want to take some notes on what it takes to build a killer YouTube marketing strategy using audience data.
From highly creative campaigns to brand-customer interactions that went viral – FMCG brands are no strangers to social media marketing. But are they missing out by failing to consider a whole set of audiences bigger than that of a prime-time news channel?
When you create a Twitter account, your profile is public by default. Here’s how, why, and what it means to have protected Tweets on Twitter.
This week’s Contagious sector spotlight was all about FMCG, a hugely diverse category, showcasing moreish campaigns from brands such as Pedigree, Snickers, PepsiCo and Berocca. Let’s dig in to the best of the best FMCG campaigns!
Wellness as a category has become increasingly accepted by consumers over recent years, with products such as vitamin fizzers, protein bars and pre-workout drinks and gels becoming more popular on the supermarket shelf. In this blog, we’ll be examining the opportunities for savvy wellness brands looking to make their mark in the FMCG sector.
Due to their authentic nature, micro-influencers can boost the credibility of social media campaigns. But their limited reach means brands have to go through a time-consuming process of zeroing in on the influencers who can influence their target audience.
Maximize brand exposure through strategic sports sponsorship. Explore audience data for Premier League sponsors and find your perfect fit.
We’ve put together an all-star list of tools, user-friendly and free, that will get you designing and crafting imaginative images in no time at all.
Anyone exploring podcasting for their brand is looking to grow their audience, pull in more listeners, and create a durable strategy. Let’s dive into our exploration of how to leverage your audience data like the podcast pros.
Sports marketers can use audience intelligence to understand how fans perceive their brand or club and, and most importantly, how they’re engaging with them.
Last week’s Contagious sector spotlight was all about sport brands knocking it out of the park, with all-star brands such as Nike, Adidas and Gymshark flexing their creative muscles.
We can’t script your social campaign, that’s your job. What we can do is give you the ingredients to help your campaign cut through the noise. Use this checklist to create optimised social media campaigns that generate results.
In this blog, we’ll examine the latest and greatest in the world of sport NFTs, both apparel and athletes, to show you who is getting it right and how they’re tapping into their fan bases effectively.
With the digital revolution showing no signs of slowing, we decided to take a look at three brands capitalising on Fashion Week, using social media to expand their audiences.
Winning on Twitter might not be easy, but it’s often worth it. With people always on the lookout for more content, positioning your brand to create content that your audience wants is a sure way to increase brand awareness and authority.
Fashion brands and retailers must understand the needs of their target customers and ensure they can demonstrate the value of their products. In this piece, we explore three opportunities for fashion brands and retailers to tap into online audiences.
Take inspiration from these five fashion brands blazing the trail for unique and innovative digital marketing campaigns, and use integration to breathe life into your own marketing campaigns.
Here are some of the opinions of people whose jobs have involved spreading the word about the finer things in life, such as jewellery, shoes, and champagne. We wanted to know how they are using Twitter to drive an enviable level of social finesse to their business, and also added in some luxurious tips of our own.
In the blog, we’ll take a look beyond the catwalk to understand how fashion brands are using influencers to steal the show and most importantly, how audience intelligence can help you find the perfect partners through influencer marketing.
We interviewed Jimena Diez, Product Manager at Penguin Random House Spain, to gain a better understanding of how they’re using audience intelligence to build global author brands and create laser-focused marketing campaigns.
Unlock the secrets of the luxury watch industry. Discover insights and strategies for top brands. Dive in now!
We’ve compiled 6 ways book publishers can use audience intelligence to reach new readers and create smarter marketing campaigns.
Audience intelligence and social listening can support these efforts by helping these organizations understand strategic factors.
What you can learn from brands like VICE, BuzzFeed, and Mashable to create audience-focused content and build loyal fanbases?
We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.
In this blog, we’re going to share actionable ways you can leverage social data in the field of journalism. Listen up in the newsroom, because we have breaking news!