We’re excited to share our September 2024 product updates with you! Over the past few months, we've introduced several exciting new features and enhancements designed to elevate your experience. These include enhanced Affinities Segmentation in Audiense Insights, a new Report Builder alternative approach in Affinio, and a fresh Customer Journey report template in Soprism. Additionally, you'll now benefit from improved access with Single Sign-On integration for Audiense and Tweet Binder, along with enhanced dashboard duplication and sharing capabilities.
These updates are designed to optimize your experience and streamline your workflows.
See summary 👇
.png?width=3840&height=2160&name=EN_Product_Update_2024%20(2).png)
🥳 What’s new?
Affinio's proof of concept: New alternative Report Builder approach! 🧪
We’re happy to share with you a new alternative approach to our report builder. This option aims to help you navigate Affinio's extensive query options more effectively and find the best queries for your marketing through a "use case" or "workflow" approach. Your feedback on this approach will be applied to future improvements in Insights, as we continue to transition Affinio usage there. Not to worry if you’re a fan of Affinio’s traditional method; the old filter-based approach remains the default. You can still use it as usual while exploring this new, guided approach that helps you uncover options you might not have known existed.
Feel free to engage and submit ideas with us through our product portal or via productrequest@audiense.com directly! 💌
New Customer Journey Report template now available in Soprism! 🌟
We’re excited to introduce a brand-new Customer Journey report template, now available in your Soprism dashboard! Perfect for creative agencies, this template provides a comprehensive view of your audience’s daily habits and mindset.
What’s Inside:
- Day-Part Breakdown: The report is divided into key sections of the day—morning, before work, at work, after work, dinner, evening, and weekend.
- Actionable Insights: Gain a deeper understanding of your audience's daily routines and predominant mindsets.
Accessible via the Reporting section, this report can become an essential part of your data routine, helping you tailor your strategies to better align with your audience’s typical day.
Explore an example of the new template and more clearly translate insights into behaviors! And of course because a picture is worth a thousand words, we couldn’t let you go without an example of how you twist this template into a slide for your presentations, check it out here! 👇
%20(1)-1.png?width=1308&height=695&name=image%20(2)%20(1)-1.png)
New Author Export TXT files from Tweet Binder
Use Tweet Binder as a convenient source of more advanced conversation-based audiences that you can then extract and re-use in Audiense especially if you do not have a Social Listening tool already.
👉 For example, if you’re looking to study certain conversation-based audiences that aren’t possible in Audiense Insights today - such as those who use a hashtag over a specific date range (vs. the standard 30-day period) - you can easily create that advanced query in Tweet Binder first and then export those users to directly upload into Insights. Even upload the list into Connect first, before Insights, to further apply more advanced filters like location.
🚀 What’s better?
Cluster Count Recommendations now live for Affinities Segmentation
We've improved the Affinities segmentation beta to provide a suggested cluster count, removing the guesswork for you. Based on your estimated audience size, we'll make a recommendation for the number of ideal clusters from 2-20. You can still easily overwrite our suggestion to go higher or lower!
🥸 Remember: Fewer clusters offers broad-strokes segmentation, whereas many clusters enables niche and granular differences to surface.
📚 Need more details? Check out our Knowledge Base FAQ, and don’t forget to visit our Product Roadmap to share your feedback. We'd love to hear what you think!
Reminder: Custom Segmentation addition in Soprism 📊
Don’t miss out on unlocking the full potential of Soprism’s Customized Segmentation. This premium feature lets you tailor the platform to your unique needs by adding your proprietary audience segments with the help of our Solutions team!
What you get:
- Personalized Segmentation: Create custom audience segments that fit your specific requirements 🎯
- Seamless Integration: Our team ensures smooth integration of your data into Soprism 🔀
- Expert Support: Collaborate with our experts to achieve the best results 🤝
Ready to move beyond generic models? Contact your account manager or our consulting team at solutions@audiense.com to explore this tailored option and discuss pricing.
More mindsets added to Soprism! 🕵️♂️
As you might be aware, Soprism's mindsets are always evolving. We’ve recently added several new ones to enhance your insights!
Explore the latest additions:
- The Drink Enthusiasts: Individuals who are interested in beverages, be it alcoholic or non alcoholic.
- The Pastry Chef: individuals who are passionate about the culinary arts, specifically in the realm of baking and desserts.
- The Centre Right-Wing: People who find themselves on the center of the political spectrum, leaning more towards the right than the left.
- The EU Skeptic: People who care strongly about patriotism and their country but who show no interest in the European Union and its politics.
- The Outdoor Enthusiast: individuals who are passionate about outdoor recreation and adventure. They engage in a wide range of activities from mountain sports to water sports. They have a keen interest in nature and wildlife are deeply connected to the natural environment.
- The Skintellectuals: Individuals deeply passionate about skincare and cosmetics, approaching beauty with a scientific mindset. They are modern individuals who value self-confidence and technology.
- The Economist: Individuals deeply interested in the field of economics and the workings of financial systems. They focus on topics such as the economy, financial markets, money, foreign exchange, stock markets, and trade.
👉 For a complete overview of these updates and how they can benefit your analysis, check out our Knowledge Base Mindset Glossary. Stay ahead with the latest mindset updates to refine your audience insights!
Enhanced Audience Size Indicator: A smarter way to fine-tune your projects! 📊
We're excited to introduce an upgrade to your Soprism project creation dashboard— A new audience size indicator!
Here’s What’s New:
- Instant Evaluation: Easily assess whether your target audience size is on point or if adjustments are needed.
- Visual Feedback: Get a clear, visual metric to quickly gauge if your audience size aligns with your project goals.
How It Helps: This handy indicator provides real-time feedback as you build your projects. Whether you’re adjusting audience parameters or refining your strategy, the Audience Size Indicator is right there to ensure you’re reaching the optimal number of people for the best insights.
💪 Make project creation smoother and more effective with this practical tool—check out this Knowledge Base article for more information about this new gauge.
Reminder: Single Sign-On Integration between Tweet Binder and Audiense Connect! 🔐
You can now use Single Sign-On for both Audiense and Tweet Binder! This update means you only need one set of credentials to access both platforms. 🥂
This integration simplifies access by eliminating the need to remember multiple usernames and passwords, saving you time, enhancing security, and bringing the power of Tweet Binder.
Streamline your login experience and enhance your workflow with our new Single Sign-On feature! For more information please contact your Account Manager or our support team at help@audiense.com
💡 What’s coming?
Enhanced dashboard duplication & sharing in Soprism! 🤹♀️
Enhanced dashboard duplication and sharing features are on the horizon for Soprism! Soon, you'll be able to duplicate your dashboards with ease, make modifications without starting from scratch, and share them effortlessly—just like you do with reports.
These updates are designed to save you time and streamline your workflow. Keep an eye out for these exciting improvements!
We’ll keep you posted on our progress soon!
In the meantime, be sure to check out our product portals regularly. There, you can vote on upcoming features, provide feedback on existing ones, or share your ideas. Your input helps shape the future of Audiense as a team! 💜
