How Gen Z are spending their time and money this summer
This summer Gen Z are trading savings for soul-searching trips, concerts, and convenience. Here’s how they’re spending, and how brands can meet them there.
Rhode sells for 1B: These creator-led brands should be next
Rhode sold for $1B. See which creator-led beauty brands Wet n Wild, ColourPop, and Revolution Beauty should acquire next, and why.
How to mine Reddit for brutally honest audience Insights
Unlock the potential of Reddit in your marketing strategy, using our beginner’s guide to using Reddit for audience research.
Sponsoring women’s sports is just good business (and the WNBA is your best investment right now)
Women’s sports are exploding in growth and ROI. Smart brands aren’t just supporting them, they’re winning big. Find out why and how to invest now.
The Rhode to riches - a deep dive into the brand and the audience that soared them to 1Billion
How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.
The blueprint for high-converting audience targeting: strategies, definitions, and types
The more you’re able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesn’t have to be a guessing game, granted you've mastered the art of audience targeting.
The $959 billion DIY opportunity - How to win over the top DIY home reno audiences
Home DIYers aren’t loyal to home improvement brands, but they are loyal to their projects. Here’s how to reach them in the moment, with the message that makes them buy.
How to use Audiense insights in the creative process
Use Audiense insights to create content your audience will click, read, and remember. Follow along as we go through the process of turning audience data into creative ideas that always resonate.
The country music trend report: YEEDM, new fans, and unexpected collabs
Country music is evolving fast - YEEDM, TikTok breakouts, and bold collabs are redefining the genre. Here’s what fans (and labels) need to know.
Social media segmentation, but make it simple
Learn how to segment your social media audience with one click. Boost engagement, conversions, and content performance with this simple guide.
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn’t wait to tell you about
Highlights from Meltwater Summit 2025: 4 standout sessions, big ideas, and why we left feeling inspired about the future of audience marketing.
[Product Update] More control, less effort! Discover the latest news about the Audiense portfolio
Explore our May 2025 updates: new features and improvements to enhance segmentation, reporting, and user access!
Buy now pay later: what Fintech companies need to know about the BNPL audiences
From beauty shoppers to crypto investors, meet the real BNPL users - and what FinTech companies must know to keep them spending.
The three most valuable audiences in Media and Entertainment right now
Discover the top 3 high-value audiences in Media & Entertainment and how to target them effectively with pre-built audience lists from Audiense.
Studio Ghibli and Gen Z: A digital (and cultural) renaissance?
Exploring how Studio Ghibli’s visual style is being reimagined through AI and what this says about different generations' relationships with nostalgia and technology.
The White Lotus effect: Why is this show a global sensation?
Explore the "White Lotus effect", and why its characters, themes, and stunning locations make this show a global sensation.
Audiense is acquired by Buxton to bring a new era of consumer intelligence to light
Audiense is acquired by Buxton, ushering in a new era of consumer intelligence with enhanced analytics, deeper insights, and stronger customer connections.
6 ways to find the most impactful TikTok influencers for your brand
TikTok has exploded in popularity, with an abundance of influencers available. Let us show you how to find TikTok influencers for your business to partner with.
Sonny Angel, he WILL bring you happiness: How Sonny Angels become so popular
Learn why Sonny Angel, a three-inch naked doll, has become a worldwide sensation by mixing cuteness, community, and the magic of “unboxing”.
Target market vs. target audience: key differences and how to find yours
There are some differences between your target market and your target audience, with varying practical implications on different aspects of marketing.
5 cool ways to use ChatGPT with Audiense
Discover 5 cool ways to use ChatGPT in combination with Audiense Insights; from summarizing audiences to generating product ideas and social media mockups.
Types of consumer segmentation and when to use them
Learn more about the different types of Consumer Segmentation you can use to help build a comprehensive view of your target audience.
How smart brands use empathy marketing: 5 Valentine’s Day campaigns that got it right
Most Valentine’s Day campaigns focus on couples - but what about all the people who aren’t in a relationship? Discover how five brands used empathy marketing to create V-Day campaigns that resonated with every relationship status.
How to do an audience analysis the right way in 2025
Master audience analysis in 2025! Learn how to use audience analysis tools to discover exactly who your audience is and what they want from your brand.
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
Super Bowl ads cost $7M. Here’s how audience insights guarantee they’ll hit the mark!
[Product Update] Enhanced cluster graph, boolean search & custom dates in conversation reports and more!
Discover Audiense's latest updates: enhanced cluster graph, Boolean search, custom date filters, and improved persona insights for smarter audience analysis.
How brands will leverage audience insights to stay relevant in 2025
Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.
The future starts today: Emerging consumer trends for 2025
Explore emerging consumer trends for 2025: from YouTube comedy to the rise of science and global music. Get ready for the future of marketing!
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
Discover how audience intelligence can completely transform boring traditional B2B marketing by uncovering the real people behind their job titles and creating human-centered connections.
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Unlock the power of location-based audience insights and tailor your marketing strategies to drive growth across the globe. Learn why localization beats a one-size fit all approach every time.
Do one thing, and do it well: How Spotify, Gucci, Fenty, and Tesla thrived on social media by doing one thing exceptionally well
Master one social media strategy in 2025: Discover how top brands like Spotify, Gucci, and Tesla thrived in 2024 by doing this one thing and doing it really really well.
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
Discover how Nike can leverage audience intelligence to enhance its marketing in Europe and effectively compete with Adidas.
Why audience intelligence beats traditional market research every time
Discover why audience intelligence beats out traditional market research with real-time insights and deeper audience understanding.
Netflix’s power over public perception: The case of the Menendez brothers
Netflix’s Monsters reshaped our views on the Menendez brothers. Using audience intelligence we explore public sentiment shifts and the overall cultural impact of the series.
Scandal sells: when you should stay or leave an influencer as a brand
Scandals can boost an influencer's fame, but are they worth the risk for your brand? Learn when to stick around and when to walk away from an influencer amidst a scandal.
Content that clicks: using audience intelligence to create viral content
Discover how to create viral content using audience intelligence. Learn how tools like Audiense surface personality insights and media interests to help you craft content that clicks.
Navigating the noise: How to identify and target your true audience in a crowded market
Struggling to connect with your ideal customers? Learn proven strategies for audience targeting and content creation.
The ultimate audience analysis blueprint [free checklist included]
Struggling to connect with your target audience? Our step-by-step audience analysis guide will help you understand your customers' needs, preferences, and behaviors, so you can create highly effective marketing campaigns.
Could Fantasy save streaming downturns and churn?
Fantasy adaptations could be the key to saving streaming platforms from downturns and high churn rates. Discover how this genre's loyal fan base could boost subscriptions.
[Product Update] Discover our latest updates: Enhanced features, new reports, and improved integration!
Explore our September 2024 updates: new features and improvements to enhance segmentation, reporting, and user access!
Common audience analysis mistakes and how to avoid them
Discover common audience analysis mistakes and learn how to avoid them with our comprehensive guide. Improve your marketing strategies by ensuring accurate audience insights.
Ultimate audience analysis toolkit for small agencies [Free templates]
Unlock the power of audience insights with our Audience Analysis Toolkit. Get practical tools, templates, and guides to elevate your marketing strategies and drive results!
Step-by-step guide to using Audiense for effective audience segmentation
Learn how to use Audiense for effective audience segmentation with our comprehensive step-by-step guide. Improve your marketing strategies and grow your business.
How did tennis get so hot? A data-driven analysis of its surging popularity
Discover the reasons behind tennis's rise in popularity. From new tennis champions and pandemic influences to social media and influencer trends, explore how tennis became "so hot right now”.
Why audience intelligence is crucial for small agency success
Discover why audience intelligence is crucial for small agency success. Learn how data-driven strategies can win clients, build effective marketing campaigns, and uncover valuable insights to stay ahead of competitors.
The ultimate guide to audience intelligence for small agencies
Small agencies are thriving and they have audience intelligence to thank. Learn how audience intelligence tools empower these agencies to create winning marketing campaigns, and gain more clients along the way.
[Infographic] The anatomy of a successful audience analysis
Discover how successful audience analysis transforms marketing strategies, enhances targeting, and drives growth for small agencies. Learn key insights and best tools.
Going for gold - Brands with the strongest chance of winning at this year’s Olympics
Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.
Localization marketing made easy
Master localization marketing with cultural insights, data-driven strategies, and audience intelligence tools to make your global ad campaigns successful and impactful.
Room to Grow: Helping your clients grow their market share
Strengthen agency-client relationships by leading with data. Discover how to help your clients grow their market presence and avoid breakups with strategic insights.
How to win and keep new clients using audience insights [key strategies and tactics]
Discover essential strategies to win and retain clients with audience intelligence. Learn to leverage tools for precise targeting, personalized approaches, and building lasting client relationships. Optimize your client acquisition and retention now.
An agency backed by data
Discover how data-driven agencies like Media Monks and Merkle fuel brand success through hyper-personalization.
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Discover advanced strategies to understand and engage target audiences. Learn how to leverage psychographics, behavioral segmentation, social listening, and data-driven personas for impactful campaigns.
It’s your year on Tiktok: Maximize your views with these cutting-edge tactics
Discover techniques and practical approaches to help you produce compelling TikTok content with viral potential, grasp the algorithm, improve captions and hashtags, work with influencers, expand your audience, and monitor performance.
Behind the scenes at Audiense: Innovating audience intelligence for agency success
Learn how Audiense leverages customer feedback from agencies and brands to drive product innovation, prioritize new features, and meet evolving audience intelligence needs.
How changes in the UEFA Euro audience are making space for new industry sponsorships
Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.
[Product Update] Enhanced segmentation with cluster count control, new interest categories visual, and much more!
Enhanced segmentation with cluster count control, new interest categories visual, and more! Discover how these updates benefit you in our latest product update.
Unlocking strategic success: mastering personalization with SOPRISM's customization features
Unlock strategic success with SOPRISM. Master personalization, tackle challenges, and turn data into tailored strategies for efficient agency marketing results.
Don’t let your clients make these influencer marketing mistakes
Position your agency as “Influencer experts” and learn how to help your clients avoid these top influencer marketing mistakes.
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
Discover how audience intelligence empowers agency teams to win pitches and grow their client base.
5 signs your agency is targeting the wrong audiences
Stop wasting time and money targeting the wrong audiences. Learn how to detect if your audience targeting is off, and how to fix it.
Influencing Coachella: How evolving demographics & social media stars shape the festival experience
As Coachella has become more mainstream, so too has the line-up and the influencers attending. Discover how evolving demographics and social media stars are shaping the Coachella experience.
Stop creating garbage content using ChatGPT
Stop publishing AI-generated content! Learn how to harness the power of AI for informed audience insights, not robotic articles. Discover how to apply these AI insights to create content that truly resonates.
What happened to all the good ads?
Stop creating bad ads, and unlock the strategy behind building ones that resonate with audiences. Learn how to revive the golden era of advertising with audience insights.
Making the PESO model work for your agency
Make the PESO model work for your agency with data-driven insights. Learn how to optimize ad spend, enhance media planning, and achieve client success.
Insights to action: the fastest way to ace a creative brief
Ace your next creative brief using audience insights! Learn how to leverage the Audiense platform to create winning campaign strategies in minutes, and impress your clients every time.
Becoming a strategic hero: expert insights on audience intelligence best practices and challenges
Upgrade your audience intelligence skills. Learn from industry experts how to get the most out of your audience intelligence tools, through best practices and first hand experience.
[Infographic] Audience intelligence: How agencies can turn data into winning campaign strategies
Drive agency success with audience intelligence. Follow our agency roadmap and learn how to turn audience insights into winning marketing campaigns.
How agencies can unlock client success with advanced audience segmentation
Unlock client success with advanced audience segmentation. Learn how to cut through ad noise, and target the right audiences with the right marketing mix, and stop wasting ad spend.
Building a blockbuster campaign: How movie studios are changing the face of cinema
2024 started off strong with the release of Saltburn across streaming channels, plus major Oscar wins for theatrical releases. Here’s how studio and streaming service marketing teams are changing the face of cinema.
The ultimate guide to selecting the best audience intelligence platform for your agency
Unlock the power of audience intelligence tools for agencies with our comprehensive guide. Learn how to choose the best platform to drive real results and become a marketing hero. Deep dive into platform use cases and case studies, and compare the top platforms on the market.
The social media checklist for retail and small businesses
With the right approach, social media is the perfect growth tool for retail and small businesses. This checklist gives you a head start so you can seamlessly navigate the competitive social media landscape.
Small brands, small budgets & big Super Bowl wins
Small budgets, big wins! Learn how small businesses still participated in the Super Bowl hype, without spending millions on an ad-spot.
IRL David & Goliath: How retail SMEs can make an impact online
In this edition of Audiense spotlight, we’re shining a light on retail SMEs successfully making an impact online to drive sales and grow their businesses.
Harmonizing data and action: Unleashing the power of audience intelligence in the music industry
At AudienceCON 2023 we were honored to chat to Christine Osazuwa about how she puts audiences at the heart of her strategy working in the music industry. Here are the key takeaways.
Macro influencers are dying: Rethink your influencer strategy
Ditch your macro influencer strategy. Embrace the power of micro-influencers, and increase your brand's reach through authentic connections.
3 brands making eCommerce their new playground for D2C sales
In this month’s spotlight, we’re turning our attention to how CPG brands are using eCommerce and D2C marketing to reach customers in creative new ways.
The genius strategy behind Netflix’s Griselda, and how it won them new audiences
Netflix’s Griselda diverged from Narcos with bold casting choices, themes, and a twist on history. This genius strategy to take this Cocaine Crime show in another direction, won them new audiences. Read this post to learn how they did it.
12 ways your business can unlock the value of social media
Even among the businesses that do use social media, their usage is more one-dimensional and may be limited to just marketing. But social media can do so much more for your business. Here are 12 ways to unlock the true value of social media for your business.
What's the vibe? 6 trends marketers should look out for in 2024
As one of the fastest growing elements of the marketing mix, digital marketing is a crucial tool for any modern marketer. We’ve compiled a list of digital marketing trends marketers should look out for in 2024.
5 places to find new market opportunities in the CPG world
CPG brands, evolve or die! Discover the 5 best places to uncover new market opportunities, from trends to new customer niches and evolving customer preferences. Change with your customers, or watch your competitors win them over. Learn how to always stay innovative with the help of audience intelligence.
Data Enrichment in 2024: what your CPG brand should be doing to stay competitive
Prepare your brand for the competitive landscape of 2024. Learn how data enrichment can help build out a 360-degree view of your customers, giving you a leg up to beat out the competition and win at personalization.
Creating the perfect marketing package: How innovative CPG brands are dominating their category
In this spotlight analysis, we’re exploring how innovative CPG brands across all of the major categories are embracing DTC marketing channels and data-driven approaches to grow their market share.
2023 in review: Bigger and better than ever!
CEO and Co-Founder of Audiense Javier Burón shares his annual highlights for the company, and the wider industry, in our 2023 year in review.
Using 2023 cultural shifts to inform 2024 whitespace
2023 was an incredible year for pop culture. From Barbie to Swifties, as well as changes to the way we work, here's our top 10 cultural trends for the past 12 months.
Top 7 social listening platforms to blend with audience intelligence
Top social media listening platforms provide key insights about customers and brand — here’s how you can optimize that data with audience intelligence.
5 steps to a successful product launch
A successful product launch is one that is backed by in-depth audience research. Discover the top five steps not to be skipped before your next product launch.
The role of deep human insights in creative strategy
Dive into Laura Simpson's presentation on audience engagement, AI, and diversity from AudienceCON.
Two-way street: 4 imaginative B2B campaigns going to, and from, SMEs
Get inspired for your 2024 campaign planning with these four imaginative B2B campaigns going to, and from, SMEs.
[Product Update] Merge segments, customized reports, Meta targeting and much more!
Audiense now has the ability to merge segments, create customized reports and export your audience to Meta ads from SOPRISM, and more.
B2B PR guide: 14 metrics to measure success
Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.
B2B influencers are PR’s ticket to industry dominance
The sky's the limit when B2B marketers tap into the creativity, insights and reach of the right influencers. By continually exploring new ways to strategically collaborate, brands can stay agile, deepen engagement and position themselves as thought leaders.
17 best examples of B2B influencer marketing campaigns
We talked to B2B marketers & executives who shared their favourite examples of B2B influencer marketing in action – from reputable brands to small startups.
5 ways to use social listening marketing for better customer advocacy
Discover 5 ways social listening marketing enhances customer advocacy, engagement, and brand love.
Words have power: How influencer marketing can revitalize your B2B marketing strategy
If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century. Here’s how influencer marketing can revitalize your B2B marketing strategy.
How to use audience research to fuel your marketing & PR campaigns
Audience research is defined as research conducted to learn about your audience to help you better understand them and their preferences. It’s increasingly in demand but why is audience research so important?
4 consumer data types retail enterprises should prioritize
Learn about the top customer data types for retail enterprises and how leveraging them can enhance customer insights and drive business growth.
How to handle your next PR crisis
Manage, prevent and recover from bad press with these 8 easy steps. Learn how to handle your next PR crisis like a pro and keep your brand’s reputation safe.
The growing role of VR and AR in social media marketing
Technology has a lot to offer to social media marketing. VR and AR are among the most efficient recent innovations that could revolutionize your strategy.
How to use social listening to understand your audience
Learn how to leverage social listening to gain valuable insights into your audience. Uncover best practices and take action.
Tuning into instinct: The power of creativity over data in music's golden eras
Delve into the nexus of artistic vision and data in music. See how streaming, audience trends, and fan engagement, spotlighted by Coldplay, shape today's industry.
How niche audience analysis helped create a winning programmatic advertising pre-launch campaign
Audiense's deep analysis provided insights into the target audience's behaviors, interests, preferences, and more — helping decide what users to target in programmatic ads and increasing the ROI of Digitrax’s pre-launch campaign.
Movie magic: How agencies & entertainment brands are lighting up the silver screen
As Barbenheimer takes the global box office by storm, we’re exploring how agencies and entertainment brands are teaming up to create movie magic and revive the industry.
Brands, find your next Barbie movie
Learn from Barbie’s 1.3B box office hit and the brand partnerships that cashed in on its success. Discover how to find the perfect movie partnership for your brand with Affinio insights, and don’t miss out on Mattel’s next megahit.
Cheers! 4 pint-sized takeaways from the alcohol sector
This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone. But that hasn’t stopped brands getting inventive. Here’s our pint-sized takeaways, enjoy responsibly.
ChatGPT gets us 80% of the way there, faster
Richard Bowman and Louisa Livingston demonstrate how marketers can unlock the power of ChatGPT for insights, segmentations, and research.
Salud! How agencies are working with the drinks industry to reach a new generation of consumers
Whether you like to sip something sparkling or make it Irish, the drinks industry has been innovating as appetites change. Here’s how agencies are charging their alcohol brands for success in a shifting consumer landscape.
How to create effective marketing segmentation and persona strategies
Unlocking the power of marketing segmentation and personas for targeted success. Learn how to craft effective strategies that resonate with your audience.
10 lessons for marketers from AudienceCON
Last month was the first AudienceCON! We’ve compiled 10 key lessons for marketers, from trusting creative instincts to driving customer-centric culture change.
How to create compelling marketing personas
Learn how to create compelling marketing personas that boost your brand’s success.
The creative revolution: How creative data should flow in your campaigns
Where is data most useful within marketing campaigns? How should it flow between departments within a company? Two industry leaders share their views with us.
5 fast and furious trends driving the automotive industry
What are the marketing and advertising trends fuelling the automotive industry? How are ad agencies driving sales and increasing brand awareness with intelligent campaigns targeting their intended audiences?
In the driver’s seat: How agencies are fuelling the automotive industry with clever consumer-facing campaigns
Ready to accelerate your marketing? Take a look at spotlight on how agencies are fuelling the automotive industry through clever consumer campaigns.
What is social media targeting?
Want to take your social media targeting to the next level? Learn how to incorporate audience intelligence insights into your targeting strategy with Audiense.
Generative AI is changing everything
ChatGPT significantly speeds up and enhances market research. By leveraging its ability to analyse large data volumes, it saves time and effort in exploring new product categories, identifying customer needs, and hypothesising about consumer behaviour.
[Product Update] New AI segment naming, GWI improvement, and more!
Audiense now has new AI generated segment names, GWI attribute matching summary, more SOPRISM Personas, a beta export to Meta Ads manager and more.
5 ways brands can use UGC to boost sales & broaden their customer base
We’ve collected some of our favorite social media based approaches to UGC from various brands for you to take inspiration from and start maximizing your social ROI.
How to create a Twitter marketing strategy that drives results
Learn how to create a powerful Twitter marketing strategy that drives results. Follow these steps and adapt as the platform evolves.
A fresh face: A masterclass in beauty marketing from Fenty, ColourPop & Glossier
Get up close and personal with Fenty, ColourPop and Glossier to understand how modern beauty brands are bringing colour to their marketing campaigns.
How experiences can harness generative AI
Generative AI has already transformed the way we work and live virtually across every domain and that's just scratching the surface. In this blog, Mike White revisits how emerging technology will reshape branded experiences through an unprecedented set of AI creative tools.
Brand Ambassador or Influencer - Which is right for my business?
Brand ambassador vs influencer, which is the right choice to advocate for your business? This simple guide will detail the differences and how you can choose.
How consumer insights is taught to future marketers
In this case study, we’ll explore how Matt teaches consumer insights to future marketers, with Audiense as a key tool.
How the femtech industry can break into the broader consumer market
With so many consumers already tracking their own health data, femtech brands have an eager audience ready. In this spotlight analysis, we explore the opportunity for femtech brands looking to break into the mass market.
Affinio is joining Audiense! Good things come in 3s
Last week we announced our acquisition of Tweet Binder, and this week we’re so happy to share that we’ve also acquired Affinio, the social audience segmentation platform.
Call of Duty: Conquiring net-new audiences
Unveil Call of Duty Enthusiast Audiences. Dive into demographics, psychographics, and potential reach for effective targeting.
Amazing news - Tweet Binder is joining Audiense!
Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.
How brands can use Pinterest to get closer to their audiences
Discover how brands can use Pinterest to get closer to their customers, along with examples and practical tips, in our latest blog.
Data-driven marketing trends: why you need to update your strategy & how to get started
Learn about the latest data-driven marketing strategies shaping the industry. These 6 examples will inspire you to update your strategy.
Best-in-show pet care brands that get consumer tails wagging
Pet care spending is on the rise and the consumer mindset is shifting. Discover some of the best-in-class pet industry marketing campaigns and learn how to tap into the lucrative pet parent audience.
How to find influencers on Instagram for your marketing campaign
Learn how to find influencers on Instagram with targeted research methods and audience analysis tools.
A holistic approach to humans and data analysis
Today we no longer discuss the feelings triggered by a single ad, post or piece of a brand’s communication. Still, we need a holistic approach and understanding of the impact of the entire digital-informational environment.
21 use cases of audience intelligence within different campaign phases
When it comes to building a campaign, audience intelligence can power all the key phases relating to planning, activation, and measurement.
How to find the right podcast sponsor using social research
Let’s dive into the ins and outs of how podcast sponsorships work, how to successfully secure one, and how to use audience data to find the right brands to partner with.
Managing crisis communication with audience intelligence & sentiment
Explore the role audience intelligence and sentiment analysis plays in crisis communication. See first hand how we used Affinio and Talkwalker to surface and learn about the audiences behind the #BoycottHersheys PR crisis.
How a social media style guide benefits your brand (and how to create one)
A social media style guide is crucial for maintaining a consistent brand identity across your social media pages. Find out more here.
Kantar & Audiense: Profiling potential demand with Digital Mirror
The combination of Kantar’s deep expertise in consumer research, analytics, innovation and brands, and Audiense’s social consumer intelligence technology and data engineering capabilities has empowered an advanced platform, Digital Mirror.
How luxury travel brands are using UGC and influencer marketing to sell the finer things in life
With the current global economic downturn, how much are consumers really willing to spend on luxury travel? In this blog, we’ll explore how luxury travel brands are using UGC and influencer marketing to reach consumers.
Understanding the real audiences behind predicted trends
Discover the power of audience intelligence, with a dive deep into one of the sample Pinterest trends from the company’s annual 2023 Pinterest Predict trend report.
How to identify the right YouTube influencers to partner with
It’s time to stop underestimating the power of a YouTube collaboration. In this piece, we’ll walk you through the steps it takes to succeed – from running a report and finding YouTubers to partner with to setting that partnership up for overwhelming market influence.
Brand storytelling: 7 ways to deliver better stories for consumers
Effective storytelling is particularly important in travel marketing, where you need to sell an experience. Stories are the key to building a deeper connection with the people and places that make up said experience. In this blog you'll know how to ensure that the story your brand is telling doesn’t get missed.
How the hottest emerging Grammy-winner can grow her fandom with Affinio
Join the journey of an emerging artist with Affinio. Unlock audience insights that help propel new artists and grow their fanbase.
What is a brand ambassador and what do they do?
Brand ambassadors become an extension of overall strategy. Here are some of the ways they can improve your marketing results.
How TikTok is reigniting artists’ careers and expanding their audiences
Unlock TikTok’s impact on music and learn how artists like Miguel experience new popularity through viral trends. Explore Affinio’s insights into evolving audience dynamics, and how to separate the new audiences from the old ones.
Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry
Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of. In this blog, we’ll explore how consumers are approaching travel in 2023 and how marketers can tap into the opportunity.
4 methods to define your target audience for SEO
Identifying your target audience is important for search engine optimization and proper marketing. Find out four ways to learn about your perfect buyers!
Tiffany & Co. + Nike: The case for data-backed brand partnerships
Discover how two seemingly unrelated brands, with two very different audiences, join to create an epic brand partnership. Learn how your brand can find its perfect partner using Affinio data, and if the partnership will lead to new desired audiences.
How to blend social listening with audience intelligence to find audiences on Meta
In this blog, we will explore how you can combine social listening, Audiense and SOPRISM to unearth audience insights powered by Meta, with a real example that will pave the way to adapting these methodologies.
Why #DiedSuddenly won’t die out, part 2: The global faces of movie viewership
Dive into the online discussion around the “Died Suddenly” movie, and uncover the audiences behind it. See how we use Affinio to reveal which audiences on social media are real and which are fake.
4 key marketing trends to consider for your 2023 strategy
Marketers need to be constantly on their toes to ensure that they’re catching up with the latest trends and using the latest insights to their benefit. We’ve explored four of the key marketing trends you should consider for your 2023 marketing strategy.
Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data
Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data.
How to build customer journey maps that are actually useful
At its core, a customer journey map is a tool to understand your customers to serve them better. The more customer research you put in, the more accurate your personas and journey maps will be allowing you to be there for your customers.
Top 5 marketing trends for 2023 - And how Affinio can help
Navigate the top 5 marketing trends for 2023, including influencer growth, social responsibility, sales and marketing alignment, curated content, and podcasting. Learn how Affinio can enhance each strategy with consumer insights.
The future of market research is here: Introducing ChatGPT
In this article, we explore the ways that ChatGPT will impact the job of a market researcher.
The impact of audience intelligence on ecommerce
Identifying the target audience is one of the most crucial aspects of a successful ecommerce marketing strategy. Audience intelligence can help to build a complete picture of the target audience and competitors, and even discover new audiences that you might not have noticed before.
Stanley tumblers: how to build off the momentum of a viral product
Learn about the Stanley Tumbler’s rise to fame as a 2023 viral sensation fueled by influencer marketing. Understand the four strategies brands can use once their product goes viral, to build momentum and keep the buzz alive.
The magical world of Disney - A masterclass in tourism marketing
Ready to be more Disney in 2023? Discover how to bring more magic to your marketing with in-depth audience intelligence and four key takeaways from the Disney Parks marketing strategy.
Boosting your brand during the big game - On a small budget
Master Super Bowl marketing on a budget. Use these 6 marketing strategies to create brand awareness during the big game, without breaking the bank on a $7 million dollar Super Bowl commercial.
2022 in review: Cheers to 10 amazing years!
In this year’s CEO letter, I wanted to talk about some of the things that have kept us up at night, both the good and the bad. Let’s start with…
How big data has changed the music industry forever
Meta Description: Discover how Big Data has changed the music industry forever. From artist discovery to audience engagement, see how audience insights are impacting the industry, and how labels can use it to their advantage.
How to build your audience segmentation with free Audience Intelligence reports
Our free Audience Intelligence reports are easy-to-use and pack value! Sometimes you need a springboard start. As an Audiense product specialist, let me help you!
Which fashion brands are Gen Z most loyal to, and why
Uncover Gen Z shopping habits and the brands they’re most loyal to. Learn how comfort, diversity, influencers, price, personal values and sustainability all shape their fashion choices.
Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty
Brand activism done well can be a game-changer for you and your customers. It can build awareness, provide a competitive advantage, and engage customers in a whole new way. In this blog, we’ll explore how Ben & Jerry’s, Patagonia and Peloton are using brand activism to build lifelong customer loyalty – and accelerate their growth.
Big news - Audiense’s 1st acquisition, we just got even better!
The audience intelligence platform you know and love is about to get even better, as today we announce our acquisition of SOPRISM.
Money talks: Uncovering who’s behind the cryptocurrency online conversation
We’ve collected a range of data on who is participating in the crypto conversation and distilled them into insights, to help marketers and brands understand how to reach them better.
[Product Update] New Product Portal, Audiense Beta program and more...
These past few months, we have kept busy getting some new innovations ready for you!
4 pillars of your audience data framework for a World Cup strategy
There are plenty of opportunities for brands to command significant market share in relevant conversations surrounding the World Cup. It’s all about using the audience data around the event to your advantage so you can discover opportunities to drive conversations and engagement.
How smart DTC brands can use social to find an advantage
What makes DTC marketing unique? When you’re not relying on retailers to sell your product, you have to work harder to build a strong brand and get it in front of customers. By looking at real-world examples of successful DTC brands Chewy, Dollar Shave Club, and Allbirds, we’ll uncover what they do to stand out online.
Biking tribes: Uncovering intracultural audiences & insights within the cycling community
Digging into larger, generic universes and exploring how internal clusters are linked can add great value to your brand. By going beyond the topline, surface-level information to tease out the micro-communities and intracultural audiences you will gain an invaluable advantage against your competitors.
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
All in all, innovative marketing campaigns can help companies raise awareness and save lives. But you need to have the right tools if you want your campaign to go viral like Ovarian Cancer Action's #FollowedByCancer did.
7 marketing strategies to boost your brand during the holidays
Boost your brand during the holidays with 7 these seven proven marketing strategies. From early emails to targeted ads, Affinio can help you attract more customers during the busiest shopping season of the year.
Green card: How brands can connect with consumers in a changing climate
In this blog, we tack how brands can connect with consumers in a changing climate, with examples from Adidas, Disney, and Hyundai.
How to use Twitter as part of your ABM strategy
Twitter presents the perfect opportunity to be a channel tailored to enhance the buying experience and round out your account-based marketing strategy.
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
Audience analysis helped WWF to get a better understanding of whom to target with their campaign. By maximising niche influencers as well as their partnership with similar NGOs, the organisation was able to spread the message, grow their following, and amplify mentions of #NaturePositive.
How NGOs are using social media to spread the good word
We wanted to pay closer attention to how NGOs are using social media to spread the good word. In this blog, we’re zooming in on how Greenpeace, WWF and the Rainforest Alliance are making social media a success story…
Audiense is now SOC 2 compliant!
Our SOC 2 attestation represents a valuable addition to our suite of enterprise-grade features that support customers in highly regulated industries such as finance, telecommunications, and education.
6 vital strategies to ramp up your company’s social selling
We’ve looked at tactics that will help your salesforce have an engaging social presence, bringing more interest to your brand as well as extra leads and sales.
How to build a Discord community your audience actually wants to join
In the blog, we take a comprehensive deep dive into audience segmentation for brands on Discord. Get inspired to whip your Discord server into shape.
How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy
How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.
How to create an audience-engaging social media workflow in 6 steps
Here are 6 easy steps to create an audience-engaging social media workflow.
When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers
In this blog, we’ll be examining the online audience of luxury brands and cryptocurrency users, plus we’ll look at some sterling case studies of brands getting it oh-so-right.
6 winning marketing strategies for your film or TV series
Attract a bigger box office audience with these six marketing strategies. From publicity stunts to brand partnerships, learn how to create a winning campaign for your upcoming TV series or film.
[Product Update] Audiense Insights DSP integration: connecting addressable audiences
Our DSP integration allows Audiense users to migrate audiences & communities across multiple channels (Facebook, Twitter, Instagram, Spotify, Open Web, etc), or directly push data segments for activity into DSPs such as Google DV360, TheTradeDesk, avocet, xandr, ROKU, MediaMath and more.
The consumer mindset on sustainability with Talkwalker and Affinio
Explore the impact of sustainability on the consumer perception. This blog post uncovers eco-conscious consumer trends through social listening layered with affinity-based segmentation.
How to create a killer influencer marketing strategy no matter your budget
Developing an influencer marketing strategy is a key component of a killer overall marketing strategy. Smash your revenue targets and develop a powerful brand with this How-To Guide to influencers.
Understanding the online community behind the metaverse & web 3
Understanding the community behind the metaverse is essential for businesses and individuals who want to be a part of this growing ecosystem. So we wanted to do an audience analysis to uncover the hidden metaverse narratives and the audience driving the conversation.
How to create your ideal customer profile
Craft the perfect ICP for your brand. Learn how rich audience insights, like interest and behavior data, are the building blocks of a detailed Ideal Customer Profile.
Four epic brand partnerships and how to find your next one
A brand partnership or collaboration if done right can double your brand’s reach, create buzz, and increase site visitors and overall sales.
Video killed the Instagram star? The rise of TikTok influencers for brands
In this blog, we’ll be exploring the rise of the TikTok influencer and brands getting influencer marketing oh-so-right. Plus, we’ll be diving into our usual breakdown of what the TikTok (and importantly, the #TikTokMadeMeBuyIt) audience is actually made of. Let’s go.
How audience insight helped MDLBEAST transform culture & community through music
In this blog, we’ll explore how MDLBEAST is transforming the music scene and how audience intelligence and influencers are having a positive impact on the culture and community of the music scene in Saudi Arabia.
How to find influencers for your brand
5 easy ways to find the right influencers for your brand. Regardless of your budget, learn how audience insights can point you to the best micro and macro influencers that have a high relevance amongst your audience.
How to find the right esports tournaments and influencers to sponsor
While the esports industry overall is still in a relatively early stage, more and more companies are turning to their massive live events as a way to reach one of the more valuable online markets. However, it’s key that companies don’t just spend money for the sake of it.
How do you know if your social media plan has succeeded or failed?
To ensure that you get a solid idea of whether your social media plan has succeeded or failed, follow the steps below to measure your campaign performance.
[Product Update] What we have been up to recently
Time-saving updates, a behind the scenes look, new beta features, customer feedback & so much more in our Summer product update.
Navigating the metaverse
We’ve spent the last few months talking to experts from Logitech, Roblox, Gala Games, Wunderman Thompson and VICE Media Group/Virtue about how digital spaces are changing the rules of creative innovation.
4 proven steps to identify your target audience
The process of identifying target audiences has continued to shift, as many marketers are trying new techniques to learn more about their customers. One such technique is building audience personas. An audience persona is the visualization of a fictitious person that represents one of your core audience segments.
Ready, Player One? How brands are transforming the metaverse into a playground
In this blog, we’re diving deep into the brands partnering with leading gaming platforms in this space, to understand how they’re using these virtual audiences to transform the metaverse into their very own consumer playground. Are you ready, Player One?
How Audiense helps YOUKNOW unlock the full value of technology investments
We have identified four ways Audiense works with YOUKNOW Digital to make the most of their clients’ tech investments and drive real value for their campaigns. If you’re a digital consultancy or agency, take notes.
3 insights into how technology brands are levelling up their advertising
Technology is a somewhat blurry category when every brand has a digital presence. In this blog, we’ll be focusing on the major players in the tech space, from Google, Samsung, and Microsoft to the mystical world of NFTs and tech-driven personalisation.
How to create & use lists on Twitter
Read our guide to Twitter Lists, covering everything from how to create one to how to use them in exciting new ways. Discover Twitter lists with Audiense.
How to subscribe to lists on Twitter
Many brands and industries create Twitter lists of influential people who have views on important topics or influence among their audience.