How experiences can harness generative AI
Generative AI has already transformed the way we work and live virtually across every domain and that's just scratching the surface. In this blog, Mike White revisits how emerging technology will reshape branded experiences through an unprecedented set of AI creative tools.
Brand Ambassador or Influencer - Which is right for my business?
Brand ambassador vs influencer, which is the right choice to advocate for your business? This simple guide will detail the differences and how you can choose.
Beginner’s guide to using Reddit for audience research
Unlock the potential of Reddit in your marketing strategy, using our beginner’s guide to using Reddit for audience research.
How consumer insights is taught to future marketers
In this case study, we’ll explore how Matt teaches consumer insights to future marketers, with Audiense as a key tool.
How the femtech industry can break into the broader consumer market
With so many consumers already tracking their own health data, femtech brands have an eager audience ready. In this spotlight analysis, we explore the opportunity for femtech brands looking to break into the mass market.
Affinio is joining Audiense! Good things come in 3s
Last week we announced our acquisition of Tweet Binder, and this week we’re so happy to share that we’ve also acquired Affinio, the social audience segmentation platform.
Amazing news - Tweet Binder is joining Audiense!
Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.
How brands can use Pinterest to get closer to their audiences
Discover how brands can use Pinterest to get closer to their customers, along with examples and practical tips, in our latest blog.
Data-driven marketing trends: why you need to update your strategy & how to get started
Learn about the latest data-driven marketing strategies shaping the industry. These 6 examples will inspire you to update your strategy.
Best-in-show pet care brands that get consumer tails wagging
Pet care spending is on the rise and the consumer mindset is shifting. Discover some of the best-in-class pet industry marketing campaigns and learn how to tap into the lucrative pet parent audience.
How to find influencers on TikTok for your marketing campaign
TikTok has exploded in popularity, with an abundance of influencers available. Let us show you how to find TikTok influencers for your business to partner with.
How to find influencers on Instagram for your marketing campaign
Learn how to find influencers on Instagram with targeted research methods and audience analysis tools.
A holistic approach to humans and data analysis
Today we no longer discuss the feelings triggered by a single ad, post or piece of a brand’s communication. Still, we need a holistic approach and understanding of the impact of the entire digital-informational environment.
21 use cases of audience intelligence within different campaign phases
When it comes to building a campaign, audience intelligence can power all the key phases relating to planning, activation, and measurement.
How to find the right podcast sponsor using social research
Let’s dive into the ins and outs of how podcast sponsorships work, how to successfully secure one, and how to use audience data to find the right brands to partner with.
How a social media style guide benefits your brand (and how to create one)
A social media style guide is crucial for maintaining a consistent brand identity across your social media pages. Find out more here.
Kantar & Audiense: Profiling potential demand with Digital Mirror
The combination of Kantar’s deep expertise in consumer research, analytics, innovation and brands, and Audiense’s social consumer intelligence technology and data engineering capabilities has empowered an advanced platform, Digital Mirror.
How luxury travel brands are using UGC and influencer marketing to sell the finer things in life
With the current global economic downturn, how much are consumers really willing to spend on luxury travel? In this blog, we’ll explore how luxury travel brands are using UGC and influencer marketing to reach consumers.
How to identify the right YouTube influencers to partner with
It’s time to stop underestimating the power of a YouTube collaboration. In this piece, we’ll walk you through the steps it takes to succeed – from running a report and finding YouTubers to partner with to setting that partnership up for overwhelming market influence.
Brand storytelling: 7 ways to deliver better stories for consumers
Effective storytelling is particularly important in travel marketing, where you need to sell an experience. Stories are the key to building a deeper connection with the people and places that make up said experience. In this blog you'll know how to ensure that the story your brand is telling doesn’t get missed.
What is a brand ambassador and what do they do?
Brand ambassadors become an extension of overall strategy. Here are some of the ways they can improve your marketing results.
Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry
Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of. In this blog, we’ll explore how consumers are approaching travel in 2023 and how marketers can tap into the opportunity.
4 methods to define your target audience for SEO
Identifying your target audience is important for search engine optimization and proper marketing. Find out four ways to learn about your perfect buyers!
How to blend social listening with audience intelligence to find audiences on Meta
In this blog, we will explore how you can combine social listening, Audiense and SOPRISM to unearth audience insights powered by Meta, with a real example that will pave the way to adapting these methodologies.
4 key marketing trends to consider for your 2023 strategy
Marketers need to be constantly on their toes to ensure that they’re catching up with the latest trends and using the latest insights to their benefit. We’ve explored four of the key marketing trends you should consider for your 2023 marketing strategy.
Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data
Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data.
How to build customer journey maps that are actually useful
At its core, a customer journey map is a tool to understand your customers to serve them better. The more customer research you put in, the more accurate your personas and journey maps will be allowing you to be there for your customers.
The future of market research is here: Introducing ChatGPT
In this article, we explore the ways that ChatGPT will impact the job of a market researcher.
The impact of audience intelligence on ecommerce
Identifying the target audience is one of the most crucial aspects of a successful ecommerce marketing strategy. Audience intelligence can help to build a complete picture of the target audience and competitors, and even discover new audiences that you might not have noticed before.
The magical world of Disney - A masterclass in tourism marketing
Ready to be more Disney in 2023? Discover how to bring more magic to your marketing with in-depth audience intelligence and four key takeaways from the Disney Parks marketing strategy.
2022 in review: Cheers to 10 amazing years!
In this year’s CEO letter, I wanted to talk about some of the things that have kept us up at night, both the good and the bad. Let’s start with…
How to build your audience segmentation with free Audience Intelligence reports
Our free Audience Intelligence reports are easy-to-use and pack value! Sometimes you need a springboard start. As an Audiense product specialist, let me help you!
Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty
Brand activism done well can be a game-changer for you and your customers. It can build awareness, provide a competitive advantage, and engage customers in a whole new way. In this blog, we’ll explore how Ben & Jerry’s, Patagonia and Peloton are using brand activism to build lifelong customer loyalty – and accelerate their growth.
Big news - Audiense’s 1st acquisition, we just got even better!
The audience intelligence platform you know and love is about to get even better, as today we announce our acquisition of SOPRISM.
Money talks: Uncovering who’s behind the cryptocurrency online conversation
We’ve collected a range of data on who is participating in the crypto conversation and distilled them into insights, to help marketers and brands understand how to reach them better.
[Product Update] New Product Portal, Audiense Beta program and more...
These past few months, we have kept busy getting some new innovations ready for you!
4 pillars of your audience data framework for a World Cup strategy
There are plenty of opportunities for brands to command significant market share in relevant conversations surrounding the World Cup. It’s all about using the audience data around the event to your advantage so you can discover opportunities to drive conversations and engagement.
How smart DTC brands can use social to find an advantage
What makes DTC marketing unique? When you’re not relying on retailers to sell your product, you have to work harder to build a strong brand and get it in front of customers. By looking at real-world examples of successful DTC brands Chewy, Dollar Shave Club, and Allbirds, we’ll uncover what they do to stand out online.
Biking tribes: Uncovering intracultural audiences & insights within the cycling community
Digging into larger, generic universes and exploring how internal clusters are linked can add great value to your brand. By going beyond the topline, surface-level information to tease out the micro-communities and intracultural audiences you will gain an invaluable advantage against your competitors.
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
All in all, innovative marketing campaigns can help companies raise awareness and save lives. But you need to have the right tools if you want your campaign to go viral like Ovarian Cancer Action's #FollowedByCancer did.
Green card: How brands can connect with consumers in a changing climate
In this blog, we tack how brands can connect with consumers in a changing climate, with examples from Adidas, Disney, and Hyundai.
How to use Twitter as part of your ABM strategy
Twitter presents the perfect opportunity to be a channel tailored to enhance the buying experience and round out your account-based marketing strategy.
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
Audience analysis helped WWF to get a better understanding of whom to target with their campaign. By maximising niche influencers as well as their partnership with similar NGOs, the organisation was able to spread the message, grow their following, and amplify mentions of #NaturePositive.
How NGOs are using social media to spread the good word
We wanted to pay closer attention to how NGOs are using social media to spread the good word. In this blog, we’re zooming in on how Greenpeace, WWF and the Rainforest Alliance are making social media a success story…
Audiense is now SOC 2 compliant!
Our SOC 2 attestation represents a valuable addition to our suite of enterprise-grade features that support customers in highly regulated industries such as finance, telecommunications, and education.
6 vital strategies to ramp up your company’s social selling
We’ve looked at tactics that will help your salesforce have an engaging social presence, bringing more interest to your brand as well as extra leads and sales.
How to build a Discord community your audience actually wants to join
In the blog, we take a comprehensive deep dive into audience segmentation for brands on Discord. Get inspired to whip your Discord server into shape.
How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy
How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.
How to create an audience-engaging social media workflow in 6 steps
Here are 6 easy steps to create an audience-engaging social media workflow.
What is social media targeting?
Want to take your social media targeting to the next level? Learn how to incorporate audience intelligence insights into your targeting strategy with Audiense.
When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers
In this blog, we’ll be examining the online audience of luxury brands and cryptocurrency users, plus we’ll look at some sterling case studies of brands getting it oh-so-right.
[Product Update] Audiense Insights DSP integration: connecting addressable audiences
Our DSP integration allows Audiense users to migrate audiences & communities across multiple channels (Facebook, Twitter, Instagram, Spotify, Open Web, etc), or directly push data segments for activity into DSPs such as Google DV360, TheTradeDesk, avocet, xandr, ROKU, MediaMath and more.
How to create a killer influencer marketing strategy no matter your budget
Developing an influencer marketing strategy is a key component of a killer overall marketing strategy. Smash your revenue targets and develop a powerful brand with this How-To Guide to influencers.
Understanding the online community behind the metaverse & web 3
Understanding the community behind the metaverse is essential for businesses and individuals who want to be a part of this growing ecosystem. So we wanted to do an audience analysis to uncover the hidden metaverse narratives and the audience driving the conversation.
Video killed the Instagram star? The rise of TikTok influencers for brands
In this blog, we’ll be exploring the rise of the TikTok influencer and brands getting influencer marketing oh-so-right. Plus, we’ll be diving into our usual breakdown of what the TikTok (and importantly, the #TikTokMadeMeBuyIt) audience is actually made of. Let’s go.
How audience insight helped MDLBEAST transform culture & community through music
In this blog, we’ll explore how MDLBEAST is transforming the music scene and how audience intelligence and influencers are having a positive impact on the culture and community of the music scene in Saudi Arabia.
How to find the right esports tournaments and influencers to sponsor
While the esports industry overall is still in a relatively early stage, more and more companies are turning to their massive live events as a way to reach one of the more valuable online markets. However, it’s key that companies don’t just spend money for the sake of it.
How do you know if your social media plan has succeeded or failed?
To ensure that you get a solid idea of whether your social media plan has succeeded or failed, follow the steps below to measure your campaign performance.
[Product Update] What we have been up to recently
Time-saving updates, a behind the scenes look, new beta features, customer feedback & so much more in our Summer product update.
Navigating the metaverse
We’ve spent the last few months talking to experts from Logitech, Roblox, Gala Games, Wunderman Thompson and VICE Media Group/Virtue about how digital spaces are changing the rules of creative innovation.
4 proven steps to identify your target audience
The process of identifying target audiences has continued to shift, as many marketers are trying new techniques to learn more about their customers. One such technique is building audience personas. An audience persona is the visualization of a fictitious person that represents one of your core audience segments.
Ready, Player One? How brands are transforming the metaverse into a playground
In this blog, we’re diving deep into the brands partnering with leading gaming platforms in this space, to understand how they’re using these virtual audiences to transform the metaverse into their very own consumer playground. Are you ready, Player One?
How Audiense helps YOUKNOW unlock the full value of technology investments
We have identified four ways Audiense works with YOUKNOW Digital to make the most of their clients’ tech investments and drive real value for their campaigns. If you’re a digital consultancy or agency, take notes.
3 insights into how technology brands are levelling up their advertising
Technology is a somewhat blurry category when every brand has a digital presence. In this blog, we’ll be focusing on the major players in the tech space, from Google, Samsung, and Microsoft to the mystical world of NFTs and tech-driven personalisation.
How to create & use lists on Twitter
Read our guide to Twitter Lists, covering everything from how to create one to how to use them in exciting new ways. Discover Twitter lists with Audiense.
How to subscribe to lists on Twitter
Many brands and industries create Twitter lists of influential people who have views on important topics or influence among their audience.
How to use audience insights to create a winning YouTube marketing strategy
It’s time to take your marketing to the next level with a comprehensive YouTube channel that’s built to impress. Whether you’re queuing up a new client or striving to impress an investor, you’ll want to take some notes on what it takes to build a killer YouTube marketing strategy using audience data.
FMCG brands: Are you leveraging your retailer’s audience?
From highly creative campaigns to brand-customer interactions that went viral – FMCG brands are no strangers to social media marketing. But are they missing out by failing to consider a whole set of audiences bigger than that of a prime-time news channel?
What are protected tweets on Twitter and how do they work?
When you create a Twitter account, your profile is public by default. Here’s how, why, and what it means to have protected Tweets on Twitter.
3 bite-size insights into the FMCG sector
This week’s Contagious sector spotlight was all about FMCG, a hugely diverse category, showcasing moreish campaigns from brands such as Pedigree, Snickers, PepsiCo and Berocca. Let’s dig in to the best of the best FMCG campaigns!
Bringing wellness to the masses: Health brands shaking up the FMCG sector
Wellness as a category has become increasingly accepted by consumers over recent years, with products such as vitamin fizzers, protein bars and pre-workout drinks and gels becoming more popular on the supermarket shelf. In this blog, we’ll be examining the opportunities for savvy wellness brands looking to make their mark in the FMCG sector.
How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers
Due to their authentic nature, micro-influencers can boost the credibility of social media campaigns. But their limited reach means brands have to go through a time-consuming process of zeroing in on the influencers who can influence their target audience.
8 free tools to make picture-perfect creative content
We’ve put together an all-star list of tools, user-friendly and free, that will get you designing and crafting imaginative images in no time at all.
How to create a winning podcast for your brand using audience intelligence
Anyone exploring podcasting for their brand is looking to grow their audience, pull in more listeners, and create a durable strategy. Let’s dive into our exploration of how to leverage your audience data like the podcast pros.
How sports marketers can put fans at the heart of their strategies
Sports marketers can use audience intelligence to understand how fans perceive their brand or club and, and most importantly, how they’re engaging with them.
4 insights into pro sport brands at the top of their game
Last week’s Contagious sector spotlight was all about sport brands knocking it out of the park, with all-star brands such as Nike, Adidas and Gymshark flexing their creative muscles.
The only social media campaign optimisation checklist you’ll ever need
We can’t script your social campaign, that’s your job. What we can do is give you the ingredients to help your campaign cut through the noise. Use this checklist to create optimised social media campaigns that generate results.
How NFTs are changing the game for sports brands & athletes
In this blog, we’ll examine the latest and greatest in the world of sport NFTs, both apparel and athletes, to show you who is getting it right and how they’re tapping into their fan bases effectively.
Bringing fashion to the masses: 3 examples of brands capitalising on Fashion Week 2022
With the digital revolution showing no signs of slowing, we decided to take a look at three brands capitalising on Fashion Week, using social media to expand their audiences.
5 smart ways you can use audience data to own the Twitter marketing game
Winning on Twitter might not be easy, but it’s often worth it. With people always on the lookout for more content, positioning your brand to create content that your audience wants is a sure way to increase brand awareness and authority.
Using audience intelligence to supercharge fashion innovation
Fashion brands and retailers must understand the needs of their target customers and ensure they can demonstrate the value of their products. In this piece, we explore three opportunities for fashion brands and retailers to tap into online audiences.
How 5 retail brands are stealing the show online
Take inspiration from these five fashion brands blazing the trail for unique and innovative digital marketing campaigns, and use integration to breathe life into your own marketing campaigns.
The gold standard: can you sell luxury goods on Twitter?
Here are some of the opinions of people whose jobs have involved spreading the word about the finer things in life, such as jewellery, shoes, and champagne. We wanted to know how they are using Twitter to drive an enviable level of social finesse to their business, and also added in some luxurious tips of our own.
How brands are using influencers to drive Fashion Week buzz
In the blog, we’ll take a look beyond the catwalk to understand how fashion brands are using influencers to steal the show and most importantly, how audience intelligence can help you find the perfect partners through influencer marketing.
How Penguin Random House Spain uses audience insights to target the ideal reader
We interviewed Jimena Diez, Product Manager at Penguin Random House Spain, to gain a better understanding of how they’re using audience intelligence to build global author brands and create laser-focused marketing campaigns.
6 ways book publishers can use audience intelligence to reach new readers
We’ve compiled 6 ways book publishers can use audience intelligence to reach new readers and create smarter marketing campaigns.
Audience insights for sustainability focused organizations
Audience intelligence and social listening can support these efforts by helping these organizations understand strategic factors.
What you can learn from BuzzFeed, Mashable, and VICE
What you can learn from brands like VICE, BuzzFeed, and Mashable to create audience-focused content and build loyal fanbases?
International Women’s Day: A selection of the best campaigns on social media
We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.
BREAKING NEWS: How journalists can use social data in their day-to-day work
In this blog, we’re going to share actionable ways you can leverage social data in the field of journalism. Listen up in the newsroom, because we have breaking news!
How Jobs To Be Done can unlock the secret to insight success
In this blog, we’ve combined learnings from David Boyle - Director of Audience Strategies - with our own marketing know-how to create the ultimate guide to applying Jobs To Be Done to your audience intelligence and marketing strategies.
Helping a famous Opera House succeed with audience insights
In this case study, we’ll break down Bayerische Staatsoper’s process for researching and attracting a totally new audience segment (and how Audiense was critical to the process).
How audience intelligence grows the music & events industry
This article outlines how audience intelligence can support the events industry, and how festival and music events alike can use it to appeal to larger audiences and increase repeat ticket buyers. Let’s get this party started!
How a Netflix Docuseries Set Off a Rise in F1 Popularity
Drive to Survive, a Netflix docuseries, has played a major role in F1’s huge rise in the US. We dive into how using audience data can drive massive growth.
[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)
Bold choices come with a risk. In the high cost TV industry, where audience reaction can be tough to predict, Fred Graver has discovered a solution...
What role does audience data play in a shopper's journey?
2022 is here, and it's not getting any easier to reach audiences on digital channels. But the brands using audience data to inform their digital marketing strategies will quickly rise above their competitors and achieve brand relevance with their target customers.
Who sets the beat in the electronic music industry?
We analyzed the electronic music industry to discover who are the top DJs, producers, record labels, clubs, festivals, media and other professionals in the sector.
New Year's resolutions: What should be on your marketing radar for 2022
We’ve pulled together a list of all the Twitter marketing strategies that should be on your radar in 2022!
The Audience of Taylor Swift's 'Red (Taylor's Version)'
Taylor Swift might be a singer, but she’s also a marketing genius. Here’s what marketers can learn from the success of her Red album re-release.
A look back at 2021
Our CEO, Javier Burón, looks back on the innovation and growth that occurred in Audiense, and the wider industry, in 2021. Taking stock of the challenges we’ve faced, he looks toward the direction we’re heading in 2022.
[PODCAST] Operating with high values and dignity is a rare skill set
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Segmentation by psychology: Using Twitter to unearth audience’s personality insights
Here are some of the key social media insights on how you can use Twitter for discovering personality insights, and what to do with them.
[PODCAST] Insight will follow what the next things are in terms of consumer trends
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
2021: End of year product wrap up
If there was one word to describe our year, it would be ‘update’. We could have said ‘fast’, ‘innovation’, ‘collaboration’, and these are all great ways to define Audiense’ 2021. From the outside it might not look like much has changed, but when you take a closer look, you’ll notice so many improvements, additions, and new directions that we’re taking the platform.
Stop calling gamers ‘Gamers’
It sometimes feels like every brand plan has target gamers' in it. Boyle uses gamers as an example to show why you always need to look under the skin of broad target audiences to better understand the different segments that exist within. In this deep dive into this audience, we'll better understand the metaverse and learn why segmenting audiences is such a critical thing to do.
[PODCAST] The basic source of ideas are usually problems
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
[PRODUCT UPDATE] Affinity segmentation is now available!
Affinity segmentation is here! It's based on commonalities of affinity, simply put: following-behaviour. In practice, Audiense will look into all of the accounts that your defined audience is following, from here, the algorithm groups the audience members into segments based on common sets of accounts the individuals are following, which enables us to infer their interests.
Customer acquisition through social media | Audiense Guide
Analysing your social community doesn’t just produce interesting metrics. It reveals potential target customers and provides insights on how to engage them
Everything you need to know about retweets
We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine.
10+1 more tips to grow your Twitter community
The third part of our “Tactics to Grow Your Twitter Following” series will provide you with a few additional tips – both paid and free – according to suggestions from 100+ experts.
How audience insights helped a company expand into three new educational markets
Given how often international expansions fail and the potential value of their client’s opportunities, Convosphere had to dig deep into data to determine if these new markets were viable.
[PODCAST] The path from human geography to behavioural insights
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
8 best practices to grow your Twitter community | A Guide
The second part of our “Tactics to Grow Your Twitter Following” guide will provide effective best practices based on suggestions from 100+ experts.
[PODCAST] Leadership is getting your team to engage in a shared vision
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
5 tactics to substantially grow your Twitter community
We asked experts to share how they grew their following on Twitter. We’re providing you with proven tactics to apply to your own Twitter growth strategy.
Transforming audiences into communities: Understanding the right channels
As most marketers know, when it comes to connecting with your perfect audience, it’s often a matter of reaching them in the right place and the right time. This week we’re exploring the importance of selecting the right channel for your audience to transform them into a true community.
How many followers do you need to be verified on Twitter?
Learn what it takes to get the coveted blue badge with Audiense. Read our guide to Twitter verification and discover how many followers you need to be verified.
5 ways to turn your audiences into brand advocates
Brand advocacy goes beyond mere loyalty. It’s a devotion to a service provider that sparks storytelling, recommendations, and endless referrals. And just like some amazing hairdressers, if a company manages to inspire customer-led brand advocacy, it might have a customer for life. So how can a company get there? Here, we explore some ways a brand can do just that.
[PODCAST] Evoking empathy and compassion through the power of stories
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Challenges of building a persona at a new start-up
Oftentimes, a created persona is unrealistic. A persona by its very definitions is the representation of the idyllic customer, but this customer needs to be realistic. Creating a persona doesn’t need to be hard or complicated. Some simple steps can be followed to create a user persona.
[PODCAST] As researchers, we need to check our own biases before we go out and do research
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
The intersection of analytics & PR is too critical to ignore
Data analytics can mean a lot of things to a lot of different people. Here are two very actionable ways on how to use data, specifically for those who work in public relations.
Transforming audiences into communities: Offering real value
In this series, we speak to real marketers and brands about how they turned their audiences into passionate and engaged communities. This time, we investigate how offering real value to your customers, your community, and your industry can help you convert silent social lurkers into engaged customers.
[PODCAST] People buy from people; they don’t buy from companies
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
How to use analytics to inform your customer’s challenges
When it comes to your customers’ challenges, do you really know what they are struggling with? Here are some tips on how to narrow down your client’s challenges while developing content they crave.
Audiense and Semrush Integrate: How to get enriched data
Learn more about our latest integration with Semrush to provide enriched data on influential brands/individuals that are relevant to your target audience.
5 reasons why you should use Audiense for SEO
The announcement of the Audiense and Semrush integration is an exciting step towards enabling SEOs to adopt ‘audience-first SEO’ strategies, whereby the target audiences are considered with as much importance as the target keywords. Rory Hope shares 5 reasons why the SEO community needs to include Audiense as an integral part of their SEO technology stack, and specifically how you can use audience intelligence data to improve your SEO results.
[PODCAST] Develop yourself by seizing opportunities when they arrive
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
A guide on how to analyse Twitter data
In this post, we take a closer look at how to analyse Twitter data and extract valuable insights that will help you grow your brand presence on the platform.
Transforming audiences into communities: Creating meaningful conversation
How brands are using compelling conversation to turn their audience into communities.
12 brilliant Twitter giveaway examples & ideas
Are you looking for successful Twitter contests and giveaways? Find out how to gain followers, increase engagement and grow your brand with 12 simple ideas.
[PODCAST] Limiting to resources within your industry will limit your possibilities
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Debunking the 'my target audience is everyone' myth
Targeting the right audience is important for any brand, and discovering exactly who they are is part of the fun! Once you’ve dialed in on who is actually using your client’s product, it is important to compare and contrast this information with who you think the target audience should be.
[PODCAST] Your competition isn’t other people, it’s you!
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Transforming audiences into communities: Harnessing the power of personal connection
At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities. In our quest to find the magic formula, we spoke to a range of marketers across industries to pick their brains on how they did it.
How to create Tweets that will get retweeted
Discover how retweets can extend your business’ reach on Twitter. Craft tweets that result in better engagement with our 22 simple tips and tricks. Read more.
[PRODUCT UPDATE] New areas & panels in the improved Content tab
The improved Content tab has new areas (Liked, Shared, Influential) and panels to explore. Learn how to use insights to inform your decision-making in content and strategy.
How to Find & Unfollow Inactive Accounts on Twitter
How valuable are your Twitter followers? Discover the importance of unfollowing inactive Twitter accounts and learn how you can find them. Read more.
[PODCAST] The most important skill is the ability to connect the dots
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
How to analyze your competition in twitter
In this post we take a closer look at competitor analysis within Twitter, why it’s important and how you can conduct your own.
How audience targeting helped a luxury agency win over ultra-high-net-worth individuals
What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience?
10 Non-Verified Twitter Accounts With The Most Followers
Have you ever wondered how many Twitter followers unverified accounts get? Check out our list of the 10 most popular non-verified Twitter accounts. Read more.
[PODCAST] Be eclectic and approach the problem in different ways
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Effective B2B PR measurement is possible, here’s how
B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right.
[PODCAST] Recognizing that you’re only as good as the team around you
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
B2B PR Guide from Audiense: 14 Metrics to Measure Success
Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.
How audience insights helped IBM uncover consumers' must-attend events
Determining affinity can be daunting when you’re dealing with a seemingly endless array of customers and data points. Maven Road had to take a massive sample size of data and make sense of it without getting too into the weeds.
7 ways to create content your audience actually wants to read
Getting to know your target audience in a way that inspires your content creation can put you in a better position for gaining visibility and increasing engagement. And it can also keep you at top of mind when readers are looking for a thought leader in the industry.
[INTERVIEW] Building human connections in the healthcare sector
Ángel González started his career working for international consumer ad agencies before moving to the healthcare sector as co-president of Publicis Healthcare Spain. In this interview, he shares his motivations for founding his own agency, his industry visions and much more.
How digital intelligence can revolutionise your buyer personas
What does digital intelligence mean to you? How can you use it in your marketing campaigns and feed it into your wider business strategy? We decided to wrap up our inspiring three-day Buyer Persona summit by bringing together a panel of digital marketing experts and consultants to discuss how digital intelligence informs buyer personas.
Empathy in Marketing: Practical Ways to Foster Empathy
Part 3 of our Empathy in Marketing series. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing.
Why personality insights are the secret weapon in creating powerful marketing strategies
By deeply understanding personalities, we’re better able to tap into marketing messages that have a greater impact on our intended audiences.
How to Know Your Audience Better for Empathetic Marketing
To explore the empathy in marketing we’ve put together an extensive, 3-part guide based on insights & experiences from +150 professionals.
What is Audience Data Bias? Here is Why You Should Care
Data bias is when the source data is skewed, providing results that are not fully representative of the audience you are researching, and can be either intentionally or unintentionally done.
13 steps to building & monetizing an online community
There are several paths you can take to make your community into something profitable, without risking its value to members. Let's dive in!
Empathy in marketing [part 1]: How knowing your audience helps foster empathy
To explore the empathy in marketing we’ve put together an extensive, 3-part guide based on insights & experiences from +150 professionals.
Which Audience will Have a Greater Impact on Sales?
Certain that consumer insights are key for you to bypass the process of trial and error and adopt a strategic data driven approach. Here is how we do it.
[PODCAST] Being the bridge between information and action
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
How can I see more than just Twitter data? | Audiense
Social Intelligence expert, Dr Jillian Ney, examines the position of social data, it’s reliability, it’s difficulties and restrictions
How experiences can harness the latest tech
With the return to live events on the horizon, there is some light at the end of the tunnel and technology has a key part to play in taking experiences and content to the next level.
[PODCAST] Effectiveness is more important than efficiency
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
How Hashtags Increased Peru’s Blood Donor List By 1840%
How did Peru's Red Cross use hashtags to get 20,000+ new blood donors? Find out how with this Cannes Lions winning campaign from McCann Lima. Interview.
17 best examples of B2B influencer marketing campaigns
We talked to B2B marketers & executives who shared their favourite examples of B2B influencer marketing in action – from reputable brands to small startups.
[Interview] How Microsoft uses social analytics & how you can too
A solid grasp of social analytics & social media data is becoming mandatory for digital marketers, see how Microsoft utilises them, and how you can too
Social intelligence maturity & understanding data sources
We need to have more serious conversations about data access and data governance. It’s not the sexiest subject in the world, but everyone using social data should be aware of how the data is accessed and indexed - we need to set social data governance.
[PODCAST] The crucial challenge in this business is making things simple
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
G2 Summer 2021: Continuing to lead audience intelligence whilst growing in influencer marketing
G2 Summer 2021 Reports are out and we continue to be leaders in Audience Intelligence, Influencer Marketing and Social Media Analytics. Audiense has also climbed positions in Influencer Marketing.
6 experts spill on how to build a (bigger & better) audience
Growing an audience takes effort and time, and consultants are short on both. For inspiration, learn how 6 consutlants have found audience building success.
[PODCAST] Not being afraid to question your assumptions and senior leadership
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
What is Social Media Audience Segmentation?: A Guide
In this post, we’ll explore exactly how social media audience segmentation works and how your brand can use it to power a data-driven marketing strategy.
[PODCAST] Challenging conventional thinking to grow in the world of social intelligence
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Believe it or not, people are generally good judges of character
You may know that your audience is extraverted – but so what? How do you take the next step from insight to execution, and translate personality insights into creative recommendations? This guest blog post is by behavioural scientist Patrick Fagan, who has combined data science with behavioural science for major brands and political campaigns around the world.
[PODCAST] Listen more to your clients than your competition
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Money makes the world go round! 4 key learnings from the Financial Services sector
We’re here to prove that that finance doesn’t have to be boring. Brands doing well in the space are able to empathise and understand their customers. In this week’s Contagious sector spotlight, we broke in the vault to unlock the key learnings, with case studies from legacy brands like HSBC and MasterCard to underdogs Habito and Klarna.
Cashing in: 3 ways retailers can bounce back in the new normal
In this week’s Contagious sector spotlight, we zoomed in on the three key things retailers need to do to bounce back in the new normal, with inspiring case studies from brands such as Tesco, Nike and GU.
How social data can supercharge your audience segmentation strategy
Segmentation is at the forefront of every marketer’s mind, but a survey by Forrester revealed that only 60% of companies do any kind of segmentation. We know that it’s fundamental to understanding our customers but frankly, many of us just don’t have the time. Why is that?
[PODCAST] Understanding different dialects of the insight language
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
[SURVEY] Key learnings from marketers who actively use buyer personas
After the results of our recent survey, created in partnership with Best Buyer Persona, we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.
3 steps to protect yourself from a Twitter hashtag horror
With these three principles, you might avoid being the next brand with a hashtag horror who goes viral for all the wrong reasons.
[PODCAST] Business success is matching a great machine with a great human
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Behavioural segmentation: Definition, types & examples
While it’s important to know the age, gender, and location of your customers, these alone aren’t enough. You also need to find out what they do and how they behave to paint a clearer picture. That’s where behavioural segmentation comes in, allowing you to create even more relevant customer experiences beyond demographic and geographical data.
[PODCAST] You are the sum of who you surround yourself with
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
[SURVEY] 3 ways marketers can use buyer personas to amplify their strategy
We wanted to learn more about how in-house marketers, consultants and agencies use buyer personas to inform their marketing strategy, so we conducted a survey in partnership with Best Buyer Personas. Here’s everything we learned, plus some tips on how you can create better buyer personas.
[PODCAST] Being brave and taking leaps of faith more often
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Cheers! 4 pint-sized takeaways from the alcohol sector
This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone. But that hasn’t stopped brands getting inventive. Here’s our pint-sized takeaways, enjoy responsibly.
[INTERVIEW] ‘You need to find insights that are not only statistically valid, but also speak to a human truth inside all of us’
Julián Esbrí's professional career should be framed: it’s full of top brands, renowned agencies and various awards. He currently leads the Business Intelligence team for the Mattel business unit in KTBO. Previously, he ran the Data & Analytics department at Ogilvy Mexico & Miami and launched the Analytics department in Circus with "data-driven" clients such as Netflix, Spotify and Uber.
[PODCAST] Winning your audience by being cognizant of their world
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
11 principles of empathy marketing on social media
As I have been writing my book “Feel Something: How to Use Empathy to Build Trust with Your Audience”, I have learned from many marketing leaders, game-changes, and power-houses. From the conversations I have had with these incredible marketers, I have put together a list of 11 Principles of Empathy Marketing that all social media professionals can put into action today.
[PODCAST] A clear marketing message is better than a clever marketing message
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Lights, camera, action: 4 key insights into superstar entertainment campaigns
From TikTok museum mastery to Fortnite virtual concerts, entertainment brands have seriously flexed their creative muscles during the pandemic. Here’s our round-up of the key insights from the entertainment sector spotlight.
How a nonprofit used audience targeting to raise $1M for social justice
When done effectively, audience targeting can help companies reach people they otherwise thought wouldn’t be possible. Much like SMASH managed to turn its fundraising goal into a reality, consider how smarter analytics and targeting could be instrumental in reaching your business’ goals.
How The WEF Uses Social Media To Get The Globe Talking
Its history of bringing leaders together to try and improve the state of the world has led to the World Economic Forum being a leading NGOs on social media.
Will marketing become more human thanks to technology?
According to Forrester, in 2021 B2B marketing and sales has become more human, thanks to tech. To delve into some questions around human and/or technological approaches we spoke to two different players in the industry.
[PODCAST] Your brand SERP is your online business card
'Data Stories: Leaders at Work' is a bi-weekly podcast hosted by Rahul Jerome and co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.