At Audiense, we're constantly evolving to provide the tools you need for deeper audience insights and confident, data-driven decisions. Today, we're excited to announce three significant updates that will elevate your experience with Audiense:
- 🧑🤝🧑 Enhanced cluster visualization: A revamped Network Graph for clearer insights into audience clusters.
- 📢 Conversations-based reports update: Advanced Boolean search and custom date range filters to give you more flexibility in your Insights report creation.
- 🎯 Mindset categories & persona enhancements: A more intuitive and enriched dashboard to improve your workflow and Meta insights.
These updates are designed based on your feedback, aiming to make audience analysis faster, smarter, and more actionable. Let’s dive into how these changes can transform your audience intelligence experience!
1. Enhanced cluster graph visualization in Audiense Insights 🧑🤝🧑
We’ve improved the Network Graph visual and functionality to make audience analysis more intuitive and efficient, enhancing your ability to interpret clusters at a glance. The underlying data remains the same, but these visual enhancements help users better understand the audience composition.
Key improvements:
- Improved visualization: 🔍📈 The graph now displays a larger sample and more balanced nodes (dots representing audience members), making the graph easier to read and compare.
- Toggle cluster labels: ⚙️👁️ Easily hide or display cluster labels with the new toggle option, giving you control over the level of detail.
- View all clusters: 🧩🔍 See all clusters in the graph, not just the top 10, for a fuller audience overview.
- Reposition cluster labels: 🔧📌 Drag and drop cluster labels to adjust their placement for optimal clarity and readability.
- Export cluster graph: 📥📊 Download with ease for a crisp, presentation-ready image from the actions menu or below the image itself.
Coming soon: Add your own colors to your clusters!
Here’s a quick comparison:
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Old version of the cluster graph: Limited node display and less balanced node sizes.
- New version: Enhanced visuals with a larger sample and better proportionality for nodes.
📚Read more about how to interpret the Graph in our Audience Breakdown user guide.
2. New advanced boolean search and custom date picker in your insights conversations’ reports! 📢🔍🗓️
We have improved the Conversations reports by including custom dates and added Boolean Expression search capabilities. Easily switch between simple and advanced Boolean search windows to match your reporting needs.
- 👀 Simple search: Combine multiple terms like keywords, mentions, hashtags, or URLs. Press Enter after each to apply as ORs.
- 🔍🤖 Advanced boolean search: Use flexible Boolean logic to include or exclude terms, filter by location, content type, and more.
- 🗓️ Custom time window: Choose a date range anywhere from 1 to 90 days in any historical search for a more tailored approach. This is useful for pinpointing audiences around significant events like launches or holidays.
📚 You can read more about these reports and our boolean glossary in this user guide.
3. Enhanced segmentation dashboard & mindset categories for persona insights in SoPrism 👥🎯
We’ve improved the Segmentation area to make audience analysis more efficient and intuitive.
Here’s what’s new:
- 🎬 Categorization of mindsets and segments: Mindsets and their related segments are now grouped into predefined categories, making it easier to organize your data, navigate seamlessly, and maintain consistent workflows.
- 📇 Redesigned segment cards: The improved design highlights the multi-select functionality and provides a clearer structure for the information, making your experience more intuitive.
- 🔍 Deeper insights: The new categorization layer helps you uncover trends and patterns effortlessly, giving you a deeper understanding of your audience and enabling the creation of stronger, data-driven narratives.
- 🥢 Filtering by category: You can now filter mindsets directly by category, simplifying your search and analysis.
- 🧭 Streamlined workflows: Categories are now fully integrated into the Segmentation Overview and Excel exports, offering a more structured and detailed view of your data for deeper insights.
📚 Learn more about this enhancement:
Help shape the future of Audiense by regularly visiting our product portals. Here, you can explore our roadmaps, vote on upcoming features, and share feedback to guide our development. Your input is invaluable in making Audiense better!
Stay tuned for more exciting features and new tools coming in 2025! 🎉
