Social media targeting is a tactic deployed by marketers of displaying tailored content and ads to very specific audiences. It’s an effective way of delivering targeted and highly relevant messages to different audience segments and boosting engagement rates.
Most paid advertising platforms such as Twitter, Facebook and Linkedin offer a range of different targeting options that you can use to build custom audiences to promote your ads to. While these targeting options are fairly sophisticated, using audience intelligence to inform your targeting strategy can help to take it to the next level.
There are a number of targeting areas you can tap into when building out your social media targeting campaigns, which include:
However, before deciding which of these to use, or simply guessing which categories are most relevant and valuable to your audience, it’s essential to consider the following:
You can discover answers to these questions and leverage these insights to build highly strategic and successful ad campaigns using audience intelligence tools such as Audiense Insights.
Conducting audience intelligence enables you to get under the skin of your audience and gather insights that go beyond demographic data. Using an audience intelligence tool such as Audiense Insights allows you to gain a deeper understanding of your audience, the segments that make up your audience and how they are all connected. With these insights you can create a well-informed, detailed and highly-tailored targeting strategy. Check out the process below.
It’s quick and easy to do. The first step is to name your report before defining your audience based on the following options:
Once you’ve chosen the option that aligns best with your objectives, simply click Launch to get started. In some cases your report can be ready within minutes depending on the complexity of your audience definition.
One of the most valuable and important sections of the report for social media targeting is Segments. This is where you can see who your audience is made up of and drill down further into each segment to uncover demographic data, media affinities, social media usage data and online habits.
Audiense Targeting Packs provide you with everything you need for accurate and effective targeting per channel. Let’s take a closer look at how you can use each section of the pack.
Want to build high ROI campaigns that really resonate with your audience? Try Audiense Insights for free.