How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign

The Challenge

WWF International has issued a call for global action to reverse the loss of nature and achieve a nature-positive world by 2030. This initiative involved launching a campaign to emphasize the significance of a Nature Positive global objective, which required introducing new terminologies and concepts to the public.

Initially targeting sympathetic organizations and NGOs, the challenge extended to engaging broader public audiences, necessitating precise targeting strategies to effectively spread the message.

The Solution

The campaign aimed to advocate for a nature-positive mission within the Global Biodiversity Framework. WWF achieved this goal by leveraging targeted outreach to like-minded individuals and forming partnerships with other NGOs. Audiense  played a pivotal role in understanding the audience and identifying key targets.

Key Strategies:

• Building audience lists
• Maximising NGO partnerships and influencer advocacy