What’s Inside:
- Audience Overview: See the full picture of Gen Z Americans — where they live, how they behave, and what they care about.
- Psychographics & Behavior: Explore what drives them — from fitness and music to gaming, DIY creativity, and travel.
- Content & Platform Preferences: Learn how to reach them with video-first content, TikTok-style storytelling, and behind-the-scenes authenticity.
- Brand & Influencer Affinities: See the platforms, creators, and products they love — and how to align your brand with their world.
Why It Matters:
Gen Z’s collective spending power is estimated at $450B — and they’re not afraid to use it on luxury travel, music festivals, fast fashion, and fitness tech.
If you want to grab their attention (and wallet share), you need to meet them where they are — on their phones, in their feeds, and at their favorite events.
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