Crush your next digital strategy pitch with our 5-Step guide to leverage Audiense's Cultural Intelligence

It’s almost 2025, and cultural intelligence is more important than ever as every brand risks the backlash of creating the wrong product or saying the wrong thing. Creating culturally inclusive products and campaigns isn’t just about being politically correct - its a smart business model. Yet, many brands continue to miss the mark. Audiense, a research tool for strategists and planners, helps brands get it right the first time. This 5-step guide will show you how to use Audiense to uncover valuable cultural insights, and never miss the mark again.

What you will find inside this guide:

• Step 1: Understanding the brief and defining the problem - Every strategy starts with a deep understanding of the client brief. Learn how to narrow down the problem and focus your Audiense insights on solving it.
• Step 2: Audience segmentation and analysis - Dive into Audiense’s segmentation platform to break down your target audience into smaller, culturally-relevant groups based on their shared values, behaviors, and interests.
• Step 3: Insight generation - Learn how to use the platform’s content, influencer, and media insights to craft a digital strategy that resonates.
• Step 4: Develop the strategy framework - Turn insights into actionable recommendations. Show how your strategy addresses the client's problem.
• Step 5: Create a winning pitch - Leverage cultural insights to create a compelling narrative that connects with your client’s audience.

Download your complimentary guide now! Fill out the form and unlock the secret to using Audiense’s cultural intelligence in your winning next pitch.