INFLUENCER MARKETING: Identify the most relevant influencers for your audience

A clear and concise guide to creating influencer-focused campaigns based on concrete data.

A large percentage of research and influencer selection is still done manually. 73% of marketers still find that the greatest challenge they face when executing an influencer campaign is finding the right influencer.

Learn how to develop a data-driven approach to understanding and activating audiences that matter most.

This eBook will provide you with:

• Strategies to consider before launching your influencer campaign.
  
  
• Innovative actions to identify a variety of prospective influencers (of different levels).
  
  
• How to use audience affinities and other aspects to deliver invaluable insights.
  
  
• Success stories of brands and leading agencies such as PUMA and DigitasLBi as well as testimony from leading professionals.
  
  
• A success story based on micro-influencer identification in more than 80 countries for a global campaign.
  
  
• A glimpse into the advanced technology that provides social intelligence and vital information for better decision-making.
  
  
• Specific steps to ensure the influencers are relevant to your brand with the ability to increase your ROI.

Download our eBook to find the right influencers for you!