B2B Influencer Marketing: The Most Relevant Guide for 2022

What you need to know to make 2022 a success

Audiense has come together with Michael Brito to create the most relevant guide to B2B influencer marketing. We bring you actionable steps to take in order to learn the importance of influencer marketing and how to effectively execute it.

Our guide is broken down into 7 sections:

1. Accurate influencer identification through the use of data
2. 1:9:90 Model of Influence and market segmentation 
3. Choosing the right Influencer marketing software
4. A blueprint on how to launch and facilitate an organic influencer marketing program which includes identifying the right influencers, building a real-time listening panel, and engaging with influencers using creative social content.
5. Activating real-time influencer content
6. An approach to paid influencer marketing programs includes 1:1 topical-based interviews, virtual panel discussions, co-creating content with influencers and social chat activation.
7. How clubhouse & social audio will change the landscape of Influencer marketing