We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.
Read on to discover what's new, and how these updates can benefit you!
See summary 👇
We have released an improvement in the way that we segment our audiences inside Insights reports with our enhanced Affinities Segmentation 💖
Our recent acquisition of Affinio has spurred us to elevate our Insights tool by integrating the finest features from both platforms. This enhancement is one of the ways we aim to consolidate key functionalities into a unified platform.
One of the main benefits of this enhancement is the freedom to select the number of clusters for segmentation ranging from 2 to 20, allowing for extra customization, which was one of the most requested features to be improved 🎯
📚 You can read more about it in this Knowledge Base FAQ and visit our Product Roadmap feature update update to share your experience once you’ve tried it! We'd love to hear your opinion!
By translating existing interest filters into meaningful new insights, you will be able to understand audience interest themes at a glance. After all, most of us are visual creatures, right?
What it does:
📚Learn more about Interest navigation and the latest updates
Unlock the power of personalized audience profiling with SOPRISM’s Customized Segmentation capabilities. This premium service allows you to tailor the platform to your unique needs by integrating your own (or your client’s) audience segments seamlessly.
Whether you have specific internal segmentation criteria or unique business requirements, our Consulting team can work with you to incorporate your data into SOPRISM. Say goodbye to one-size-fits-all segmentation models and hello to a bespoke approach that aligns perfectly with your objectives.
To learn more about this tailored segmentation option and discuss pricing, please reach out to your account manager or contact our consulting team directly at solutions@audiense.com.
We value your input on Audiense product development, so we've launched new product portals, accessible through a unified landing page. This makes it easier than ever to stay updated with our roadmaps and actively participate in shaping our future by sharing your feedback 📢
To help us prioritize the developments that matter most to you and your projects
We’re excited to collaborate with you and ensure our developments align with your needs.
We’re thrilled to announce a significant enhancement to the Interest Tab, now called Interest Categories in Audiense Insights, designed to streamline your experience and empower your analysis.
🖼️ Visual Enhancement: Transitioned from Nesting view to Flat List View for improved clarity and ease of use.
🔍 Advanced Filtering: Introducing a New Filter by Categories Group to refine your search and focus on specific interests.
📁 Export Functionality: Now, you can export your insights directly to XLSX format, facilitating further activation and analysis.
📚 Read more about this enhancement in our knowledge base article and share your thoughts on our Insights Product Portal.
We're excited to introduce a powerful enhancement to help you optimize your social media strategy. Now, you can effortlessly uncover the best social channels for reaching your overall audience or specific clusters, enhancing your content strategy and advertising efforts.
📚 Learn more about this update and how you can easily add other Tracked Interests Groups.
Exciting News! 🎉 We've upgraded monitoring in Audiense Connect with Tweet Binder integration! Now, all users can seamlessly access Tweet Binder directly from Audiense Connect using a single set of credentials. 🔑
Here's what's new:
🔗 Tweet Binder Integration: Say goodbye to the "Monitoring" tool in Audiense Connect! With Tweet Binder, you can now create better, more detailed reports effortlessly, including hashtags, mentions or keywords to uncover deeper insights.
🚀 Professional Plan Benefits: Gain access to Tweet Binder PRO for advanced analytics with a generous post limit of 10K (and more upon request!).
🎉 Free Access Perks: Free users get a Free Tweet Binder account for unlimited reports, capped at 200 posts each.
🔄 Data Migration: Your existing reports in Audiense Connect will be available for a limited time during the month of June. But don’t worry, you can easily migrate them to Tweet Binder for continued access. Visit your monitoring reports in Audiense Connect to get more details on this deadline.
📚 Learn more about our new Monitoring functionality so you can start creating X analytics reports seamlessly in Tweet Binder, and export your authors to create an audience in Audiense Connect or Insights!
If you have any questions about your plan or the new integration, please contact your Audiense account manager or reach out to our support team at help@audiense.com.
The mindsets currently available for your Meta analyses will undergo adjustments to ensure alignment with Meta's new guidelines. Thanks to our dedicated team's hard work and innovation, you can expect precise data resulting from ongoing improvements in audience construction 🛠️
🕵️♂️ For more details, check out our Knowledge Base Mindset Glossary
🔎 You will now find an expanded list of Mindsets, increasing from 108 to 140+, all neatly categorized to enhance your browsing experience!
✂️ SOPRISM: Enhanced dashboard duplication & sharing, enabling seamless modifications without starting from scratch, saving you time and effort with the ability to share just as easily as you do with reports!
🚀 SOPRISM: AI-driven audience creation to revolutionize how you generate and manage your audiences.
We look forward to updating you soon with progress!
In the meantime, don’t forget to visit our product portals (roadmap and feedback) from time to time where you can vote for upcoming features, leave your feedback on existing ones or share ideas to take part in developing Audiense for the better!