The end of the year is coming fast, and what a year it’s been so far! As you might have seen in your last product update, we’ve embraced big changes: a new look, a new energy, and new data partnerships (including LinkedIn). After such a busy summer, it’s the perfect moment for Audiense to refocus, and celebrate what Audiense truly stands for today (and in the future 🚀).
Because Audiense is now much more than audience intelligence. It’s becoming a holistic consumer intelligence ecosystem, one that helps you understand who your audiences are, where they are, and how they behave in a very detailed way.
And that evolution is already taking shape in the product you use today. From new ways to explore audiences, to more connected insights across your platforms, every update brings us closer to that vision. Spot the new headers and login page? These are just the first steps toward a more unified and seamless Audiense.
Here’s a look at what’s new, what’s better, and what’s just around the corner:
What’s New? 🥳
Digital Intelligence: One-click AI Content Inspiration Widget
Meet your new source of inspiration, the AI Content Inspiration Widget! Get a dose of creativity directly in your dashboard. The AI widget delivers creative ideas, thought starters, or trend-based inspiration drawn from your project data. Use this widget when you want to:
- Discover fresh campaign ideas that truly connect with your audience’s mindset.
- Get actionable, insight-driven suggestions tailored to your project’s data.
- Stay inspired and creative while keeping your focus on data and strategy.
Check out how it looks:
Explore fresh, actionable, and creative ideas for all your Soprism projects!
Digital Intelligence: A Two-Way Bridge with LinkedIn
Now you can import AND export your audiences directly with LinkedIn, creating a seamless two-way connection between Audiense and LinkedIn Ads Campaign Manager. Whether you’re bringing a saved LinkedIn audience into Audiense for deeper analysis or exporting your insights to activate campaigns, it’s all just a few clicks away.
This integration makes your audience instantly actionable, helping you move from understanding to activation faster than ever. You can still refine your targeting filters and exclusions directly in Campaign Manager before launching your ads.
Turn insights into impact and connect your audiences with LinkedIn today!
Demand Intelligence: New Summary Tab for All Your Key Insights
We are excited to introduce the new Summary Tab in Demand, your instant overview of which digital entities are most popular. Now, when you open any report, you’ll see the key insights immediately: top entities, audience geography, engagement breakdowns, trends over 36 months, and demographic snapshots.
No need to dig through every section in detail. Instead, this clean, visual summary tells you the story fast and helps you act on it even faster.
Wondering how it looks? Check out this example 🎶
X Marketing: A New Way to Understand X Communities
Time to discover the X Users Reports! A powerful new way to analyze tweets from massive groups of users, even hundreds of thousands at once.
Discover what people are talking about, which hashtags spark engagement, and how conversations evolve over time.
All this insight comes together in the same intuitive dashboard you already know, helping you spot trends, interests, and community conversations faster than ever.
What’s Better? 🚀
Demand Intelligence: Expanding How You Capture Demand with Handles
You can now search by handle or term (or paste whole lists from Instagram, TikTok, YouTube, you name it) and we’ll instantly transform them into entities. It’s faster, smarter, and multilingual-friendly.
💡 Use case: Export a list of influencers from Insights, paste their handles into Demand, and instantly discover what drives their audiences — no manual setup needed.
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Social Intelligence: New TML Score Reveals How Your Audience Truly Differs
You might have noticed a new “Times More Likely” score to help you better understand how unique your audience’s affinities are. This score shows how much more (or less) likely your target audience is to have an affinity with a specific profile compared to your baseline audience. You might already recognize this metric from other Audiense tools; it’s a trusted, industry-standard formula.
Head to your reports and check your new score!
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X Marketing: A New Way to Understand Follower Growth
We’ve added Historical Follower Count to your Tweet Binder trackers! Now, you can see how any account follower count has evolved over time, giving you a complete view of its growth and audience activity. This new feature helps you easily spot trends, spikes, and key moments in follower development, all directly within your tracker.
What’s coming?💡
👉 Soon you’ll see an “app switcher” inside all our solutions to let you move from product to product with more ease.
Demand Intelligence
Create and get your influencer reports in Demand.
Digital Intelligence
Use AI to create a free-form audience that matches your goals.
Discover a smart summary to help you grasp all key insights immediately.
X Marketing
Analyze TikTok hashtags to track trends and engagement across platforms.
See the historical count of retweets and mentions giving you deeper insight into engagement over time.
Your voice drives our roadmap! 💡 Visit the Product Portals to suggest new ideas or vote for features that matter most to you.
