Audience insights are the backbone of any successful campaign—but how do you turn raw data into actionable strategies that deliver measurable impact?
In this exclusive panel discussion, marketing leaders from audiochuck, Edelman DXI, and Dentsu International share how they approach audience intelligence, campaign strategy, and tracking ROI—giving you practical frameworks and real-world case studies to implement in your own marketing.
Watch this webinar to learn:
- How to identify high-impact insights that truly move the needle.
- How to translate audience data into messaging, targeting, and campaign execution.
- The biggest mistakes marketers make when interpreting data—and how to avoid them.
- How to track and prove ROI using audience insights.
- Real-world case studies of data-driven campaigns that delivered measurable results.
Meet the panelists

🗣 Jenni Daniel
Director of Marketing, Audiochuck
🎙️ Leading audience segmentation and engagement for one of the biggest names in podcasting.

🗣 Catrina Cranfill
Director of Audience Insights & Analytics, Edelman DXI
📊 Specializing in uncovering actionable insights for global brands.

🗣 Burke Marksity
Associate Director, Audience & Insights, Dentsu International
📈 Helping brands craft high-ROI campaigns using audience intelligence.
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🎤 Moderated by:
Andrew Tatton, Content Strategy Consultant at Audiense