Learn to Build the Best Buyer Personas that you'll actually use
​Learn how to take your buyer personas from a generic template to a data-rich, Job-to-be-done focused persona that will change the way you use personas across the business.
KEY TAKEAWAYS
- How to take customer interviews and turn them into actionable data.
- What to never include in your buyer persona
- How to create a buyer persona that informs business decisions
- How to use Audiense to inform buyer personas
