The Future of Chatbots

In a consumer-centric world chatbots aim to streamline the user/brand experience, providing ultimate convenience. This relies primarily on understanding the consumer’s intent and how they interact with your brand. But are chatbots really ready to meet our expectations?

On April 2017 Audiense hosted a breakfast session with Facebook, IBM Watson, The Bot Platform and BBC News to explore the current state of chatbots and why they were a top trend in 2017.

• Facebook | Julien Decot | EMEA Messenger Partnerships
• BBC News | Kate Gartland | Global Consumer Marketing Manager
• The Bot Platform | Grant Heinrich | Head of Audiences
• IBM Watson | Lydia Thomas | Watson Group
• Audiense | Carlos Serra | Strategic Partnerships

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